• Ssemujju Lewis E

The Best Sales And Marketing Software In Kenya

Updated: Apr 29

The best way your business will realize the set business goal is by initiating the use of sales and marketing software systems and tools to automate all your marketing and sales activities.


The best software enables you to manage your customer relationships better. It is equipped with Marketing, Sales, and Service automation features to scale your business.


Putting sales and marketing software and tools together stimulates your teams to grow and work better while in clear communication.


The Best Sales And Marketing Software In Kenya


1. MonkeyPesa CRM

MonkeyPesa CRM is in the bracket of an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa



The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.



Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.


2. ActiveCampaign

The platform caters to all business sizes with mega automation that integrates email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations, including Shopify, Square, Facebook, and Salesforce. Pricing starts at $9 a month.


Why should you use ActiveCampaign?

  • Customizes sends based on parameters

  • Automates individualized experiences across all your customer touchpoints

  • Uses customer lifecycle to choose content, send time and delivery channel for each customer.

  • Keeps track of client's interests and behavior

  • Creates customized campaigns with minimal effort




ActiveCampaign Prices: Get’s started at just $9 per month for the basic plan, $49 per month for the Plus plan (unlocks CRM features, advanced integrations), $129 per month for Pro, $229 per month for Enterprise Plan.


ActiveCampaign easily combines and integrates with other software, applications and tools. These include; Microsoft, Shopify, Facebook, Salesforce and more. ActiveCampaign provides a perfect customer service experience that surpasses the traditional touchpoints for instance emails. The service software offers a personalized, high-touch experience for businesses however channels, additional teams, locations and customer segments.

ActiveCampaign eliminates silos between data sources, communication channels and teams. This aids businesses to scale their personal customer relationships via connected experiences that span the customer lifecycle. ActiveCampaigns’ customized experience helps businesses to computerize a truly personalized experience that is real so that clients can widen their relationships.


ActiveCampaign features include;

  • unlimited sending

  • email marketing

  • sending newsletters

  • subscription forms

  • marketing automation

  • landing pages

  • Facebook custom audiences

  • lead and contact scoring

  • conversation

  • attribution reporting

  • predictive content with machine learning

  • custom domain

  • dedicated account rep and more.



3. Constant Contact

This is a very user-friendly alternative with incredible eCommerce features. Constant Contact has outstanding email deliverability.

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. While it is most widely known for its email marketing capabilities, it also provides services about website management, such as a website builder, ecommerce tools, and logo design assistance.


Key Email Marketing Features



Advantages

  • Great feature set for event-based email marketing

  • Easy to use drag and drop email builder

  • Extensive template library with premade email forms and designs

  • Consistently among the highest email deliverability rates that we’ve tested


Constant Contact Prices: Constant contact offers a basic service starting at 20/month for up to 500 contacts (and then scaling up) OR their new Email Plus option, which starts at $45/month for up to 5oo contacts (then scaling up).



4. Move CRM

MoveCRM is currently one of the most commonly used sales and marketing software in Kenya. Aside from delivering on functionality, MoveCRM is free and open, making access by multi-national corporations, NGOs, and small enterprises easy.


MoveCRM focuses on client management, sales and communication. Additionally, MoveCRM supports marketing and sales through customizations, third-party integrations and packages, which result in sales, conversions, sales forecasts, successful marketing campaigns, making informed decisions, consistent communication and better client management.


Services offered by MoveCRM include; customization, training, integrations, migration, and assurance.

These features support services provided by MoveCRM;

  • Contact management

  • Advanced reporting

  • Mass email campaigns

  • Sales pipeline management

  • Leads and opportunities

  • Document management

  • Workflow automation

  • Quote builder

  • Sales forecasting

  • Twitter integration

  • Payment processing, project management and inventory management.

5. Agile CRM

Coming in premium and an alternative to Close CRM is AgileCRM. Small and medium businesses marvel at what Agile CRM can do for them. It provides an opportunity to store about 10,000 companies' contact details and track e-mails, leads scoring, and custom deal milestones.


In addition, agile CRM offers builder tools for multiple services like forms, e-mail templates, and website landing pages, automates marketing tasks, and monitors social media that supports marketing teams. It comprises marketing automation, a fully finished social suite, and web analytics.



Additionally, Agile offers canned responses to reports, goodies to both sales and marketing teams. Each user is priced at $8.99 per month. Agile has a free offer for ten users. Agile CRM prices are quite friendly. There is a free offer for the first 10 (Ten) users, while a starter plan goes for $8.99. A regular plan is at $29.99, while an enterprise package goes for $47.99 for all these packages are for a monthly subscription.


6. Bitrix24

Bitrix24 manages its timeline and pipeline activities in kanban view, perfect for small, medium, and large businesses. Bitrix24 is a cloud-based sales management software tool that offers complimentary sales, promotion, and customer management from the time of being a lead to closing a deal.


Its best productivity is buried in lead management, sales performance and tracking, pipeline management. These include invoices, telemarketing, sales automation, free documentary management, inbound and outbound calls, automating email marketing, and reservation of communication history. This software has an aversion for Android devices, and therefore you can have it on your phone.



For the first 12 users, Bitrix24 is free of charge; however, it also has payable packages for example; starting + is for $19 a month, CRM+ is for $55 a month, project +is for $55 a month as well while the business plan has two special packages; standard goes for $79 a month, and professional goes for $159 a month.


7. Dynamics 365

Suitable for business intelligence, Microsoft dynamics offers software as a service (SaaS) for sales, marketing, and service functionality. Microsoft Dynamics 365 can help you win more deals by building strong relationships between you and your customers.



This can increase productivity due to increased customer support, thus more revenue coming in. Microsoft has worked for several companies in a good number of enterprises, for example; those in the manufacturing industry, those in the financial industry, retail businesses, those in health care, automotive, government entities and many more. Dynamics 365 include; customer data platform, sales, service, marketing, commerce, supply chain, human resource services, finance, project management, and many more.


It gives a free trial lasting for 30 days, and thereafter, you have to start paying for their monthly or yearly packages. Microsoft offers many features, and the only limitation could be money; the free trial has a few features, but paid versions have many features; some of its features include; customer insights, web API enhancements, activity sorting control, editable grids, and editable grids and so many other features.


To take a deeper look at their pricing, customer insights range from $1,000 to 1,500 per month. Customer's voice goes for $200 monthly; sales professionals range from $20 to $65; sales enterprises plan ranges from $20 to $95 per month, sales premium goes for $135, while Microsoft relationship sales plan goes for $162.

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