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Sales Forecasting Strategies We Recommend For Your Business

We apply forecasting in everything we do. It’s basically more like planning.


Forecasting, in simple terms, means predicting or estimating or planning for something or about the future or trend.


The same way you apply forecasting in your daily life is the same way you should apply it in business. If you need to grow your business, you need to plan and forecast ahead of it.



Forecasting for your business helps you get a detailed prediction of what an individual salesperson, sales team, or your entire organization, will sell in a given time period, whether weekly, monthly or annually. It gives you a picture of what the future will be like; you can then build on it.


Sales forecast refers to the process of predicting and estimating future sales using actual sales data from your sales organization. Sales forecasts help you know whether you will find a market for your product or not, depending on the earlier arrangements made for salespeople promoting a new product. A sales forecast can also help you get investors to back up your business with additional funding, thus promoting its growth.


Aberdeen believes that forecasting sales for your business can help your company grow revenue up to 10%. If you want to do the best sales forecast for your business, have the right information and focus on driving its growth.


Sales forecasting doesn’t require having a certain class of qualifications; it needs you to have a well estimated guessing as a business owner, salesperson or individual who has been in the business for several years. Of course, to make a good sales forecast, you need to have good and reliable data about what is trending on the market concerning what you are offering and what other competitors are doing on the market.


Let us look at sales forecasting strategies that can be suitable for your business to support its growth.


1. Acquire accurate customer relationship management data.

Having the correct customer relationship management data helps you to keep track of your customers’ feedback. This is important for your business growth since it provides you with the details about your customers' behaviors, their interests, preferable products, and their feedback about the services or the goods you offered them. This information helps you find out what to include in your soon-to-release products, keep on-trend and can keep defeating your competitors.

2. Let your forecast be real.

Don’t overestimate your forecast; an accurate sales forecast should be kept simple, precise and accurate. An overestimated sales forecast becomes an overwhelming target, and the sales team might look at it as unachievable or too hard to hit, thus making it hectic. You may also end up taking away critical selling time, which hugely diminishes the sales team’s ability to deliver a sales forecast. Nothing turns salespeople off more than making it time-consuming and tiring to forecast. Having to forecast too frequently or making the process overly tasking means it doesn’t get the sales team’s focus or the attention it deserves; thus, tour business targets might not be met as expected.


3. Set sales projections.

Sales projections refer to the estimated sales that you hope to make in a certain period, whether daily, weekly, monthly, quarterly or annually. Projecting business sales helps the sales team work harder and ensure that the set projections are hit, and more so, it creates a more organized way of working for the team, and this one of the most important things in setting sales strategies for your business.