• Ssemujju Lewis E

Marketing Automation - All You Need To Know; Including Marketing Automation Software And Tools

Marketing automation refers to advanced technology that automatically controls all marketing activities through advanced machines/technology.


With marketing automation, everything is done by software or a set of tools. This goes in tandem with quick replies, quick actions, quick responses to customer’s queries, quick updates to customers in case of any changes in the services or products offered, and any other essential communication regarding the company itself.


Related: Everything You Need To Know About Sales Automation


Marketing automation simplifies and shortens the marketing process seamlessly. As a result, communication and conversions happen a lot quicker.



Getting your email, delivering web information automatically, and automatically sending social and text messages to your customers through workflows is what marketing automation does.


Marketers and sales personnel commonly use marketing automation to control a company’s online marketing activities. For example, campaigns help reduce the chances of human errors and a good labor-saving technique that maximizes efficiency and effectiveness, thus delivering maximum revenue for the company-the overall goal. If you need to measure your return rate on investment, you have Marketing automation at your disposal; it's timely, cost-saving, and grows the organization/business as fast as possible because promotions are provided for, aids with lead generation and scores. A good business goes along with good marketing automation.


Here is what Marketing Automation can help you with.

Marketing automation helps simplify and makes your work easier, reduces wastage of time, and delivers in time. Marketing automation is a set of tools meant to bring marketing activities down to their easiest simplicity. Marketing automation makes work easy because messages, ad campaigns, emails, and posts are sent automatically without independently sending each item. More so, it helps you find out who your right audience is, sorts out the right content that your customers will appreciate, and also motivates customers to act; this could be through supporting the business by buying and purchasing goods and services, thus having more revenue flow into the business.



This is how marketing automation works.

You start by collecting customers’ data from website visits, email subscriptions, social media platforms, and application usages, which aids you in having a clear 360-degree view of every customer. When that’s done, the rest of the work is left to marketing automation tools. For example; finding the right audience and grading them perfectly, sorting and grouping messages depending on who should receive what, finding out the right platforms for each customer and where they can easily be accessed, find out about whether to use emails, text messages, or websites while doing the best to serve your customers.

It is said that most customers appreciate marketing automation because the information is provided in time and when it’s wanted the most. Moreover, it delivers appropriate content to customers, sends notifications about any updates, and helps to avail the right products for each individual /independent customer.


Here is what you need to craft the best marketing automation strategy.

  1. Discover, know, and unveil your marketing goals to your stakeholders and decide what and how much you wish to invest in this particular aspect.

  2. Work with other people and the departments, especially where you feel that they will need that specific product, and advise and give suggestions.

  3. Making training essential and practical will help your team be aware of what is to be done next, how it will work, the importance of the new system, and where it will be implemented. When this is done, it will create awareness among your team members and reduce the chances of rejecting change.

  4. Review your customer database; choose which customer to engage, why, how, and when?

  5. Construct interesting content for each of your customers depending on what you know that interests them the most, and of course, you must know what services or goods each one of your customers loves to send content relevant to what they want.