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Marketing Automation: All You Need To Know

Marketing automation refers to advanced technology that automatically controls all marketing activities through advanced machines/technology.

With marketing automation, everything is automated. This goes along with quick replies, quick actions, quick responses to customer’s queries, quick updates to customers in case of any changes in the services or products offered, and any other essential communication regarding the company itself.

Guess what? Marketing automation does that in a blink of an eye. Remember, it's automatic! It’s quick! And you know what, this what customers want fast communication has and is always the best. If there is anything good you can offer for your business to grow, it's marketing automation.



Getting your email messages, delivering web information automatically, and automatically sending social and text messages to your customers through workflows is what marketing automation does. Doesn’t it look so flexible, quick, and timely! Great! So what is the next for your business? Marketing automation is the deal. Let’s go!

Marketers and sales personnel commonly use marketing automation to control a company’s online marketing activities. For example, campaigns help reduce the chances of human errors and a good labor-saving technique that maximizes efficiency and effectiveness, thus delivering maximum revenue for the company-the overall goal. If you need to measure your return rate on investment, you have Marketing automation on your door; it's timely, cost-saving, and grows the organization/business as fast as possible because promotions are provided for, aids with lead generation and scores. A good business goes along with good marketing automation.


Here is what Marketing Automation can help you with!

Marketing automation helps simplify and makes your work easier, reduces wastage of time, and delivers in time. Marketing automation is a set of tools meant to bring marketing activities down to their easiest simplicity. Marketing automation makes work easy because messages, ad campaigns, emails, and posts are sent automatically without independently sending each item. More so it helps you find out who your right audience is, sorts out the right content that will be appreciated by your customers, and also motivates customers to act; this could be through supporting the business by buying and purchasing goods and services, thus having more revenue flow into the business. If you want much more money, you must be ready and able to invest in your business and emphasize growing it.



This is how marketing automation works.

You start by collecting customers’ data from website visits, email subscriptions, social media platforms, and application usages, which aids you to have a clear 360-degree view of every customer. When that’s done, then the rest of the work is left to marketing automation, for example; finding the right audience and grading them perfectly, sorting and grouping messages depending on who should receive what, finding out the right platforms for each customer and where they can easily be accessed, find out about whether to use emails, text messages or websites while doing the best to serve your customers.

It is said that most customers appreciate marketing automation because the information is provided in time and when it’s wanted the most, delivers appropriate content to customers, sends notifications about any updates, and helps to avail the right products for each individual /independent customer.


Here is what you need to craft the best marketing automation strategy.

  1. Discover, know, and unveil your marketing goals to your stakeholders and decide what and how much you wish to invest in this particular aspect.

  2. · Work with other people and the departments, especially where you feel that they will need that specific product and advise and give suggestions.

  3. · Making training essential and practical will help your team be aware of what is to be done next, how it will work, the importance of the new system, and where it will be implemented. When this is done, it will create awareness among your team members and reduce the chances of rejecting change.

  4. · Review your customer database; choose which customer to engage, why, how, and when?

  5. · Construct interesting content for each of your customers depending on what you know that interests them the most, and of course, you must know what services or goods each one of your customers loves so that you send content relevant to what they want.

  6. · Make a layout of your plan on when to start, don’t just rush to get started but instead take your time to study every other process step by step, this will help you understand more about the system as you go-ahead to implement it.



· After implementing the system and working, trying to monitor what is working and what is not working, seek how best to improve and make it more productive.

Marketing automation is the easiest and the best to have because it schedules and makes all ad campaigns with a single click, controls all the digital marketing activities, makes it easy to send emails, text messages, and also cares for all website subscriptions and website visitors/leads, runs check throughs to find out what attracts more engagement and what doesn’t, sets goals and measures performance.

Additionally, marketing automation gives you a chance to care for prospects with highly personalized, useful content that helps convert prospects to pleased clients. Having good marketing automation in place, it's friendly to take care of leads as much as necessary to fabricate them into paying customers. Victorious marketing automation reduces that resistance between you and customers, thus serving you to look after purchaser interactions well after being passed into Sales and the deal has been closed /completed.


AUTOMATION TOOLS TO USE FOR YOUR BUSINESS;

1. HubSpot

This is an inbound marketing tool that helps to generate leads, make deals and manage your sales automatically, and maintains your customer relationships. More so, it keeps marketing organized, attracts the flow of traffic onto your business site, and helps you to achieve more profits with less work done. We all know that the goal of HubSpot is” turning unbound customers into inbound ones” and does the best when it comes to content marketing through the use of emails, website messages, and texts. Its price flows depending on the target number of customers you aim to reach out; for example, if you are to reach out to 1000 contacts, then the monthly charge is $800.


2. Use constant contact to pass information over to your clients easily and.

This is one of the most powerful marketing automation tools that can be used to deliver your messages to most of your customers through emails and websites; it offers fan promotion, coupons, deals, and events management. This tool is not only used to send emails, website messages, and text messages automatically, but you can also use it to edit emails before sending them out to respective clients; thus, it's worth having and using it to promote your business. Their cost is pocket friendly and bearable that is accessing all features costs $45, while reaching out to about 500 contacts is only $20.

3. Make customer.io your number 1 priority

Here comes one of the best marketing automation tools that construct messages and send out to customers based on how they interact with the website and the business; each customer receives a message in line with the services they want to trust me this delivers the rightful information that your customers wish to see or hear, why therefore not make it a must-have tool to deliver the most interesting automation services. It offers many other features, such as conversion tracking, customer profiles, context conversations, and A/B testing. Their charges are quite interesting, and there is a free offer if your email contact list is between 200 to 400 people; however, for an email contact list of 5000 to 10000 people, the charge is $50 per month; this more than cost-effective and a must target for every other business.



4. You have pardot in place, then you have it all

Your leads are nurtured because you have pardot, your leads are scored because you have pardot, your CRM integration is perfect because you employed pardot, your email marketing goals have been achieved because pardot is the real deal. Your rate on return on investment is reported because pardot does so, revenues are boosted, and sales cycles shortened only if you have pardot in place. What is a business without pardot? Their Standard pricing is $1,000 per month, and features include; in-depth prospect tracking and lead grading.

5. Marketo

As the name suggests, all your marketing questions are answered, and your revenues are boosted; this is a cloud-based tool for both large and small enterprises that helps to construct and maintain relationships. Marketo offers a free trial on top of zero charges upon setting up.



Finally, marketing automation should no longer even be a choice for businesses but a must-have system.


MonkeyPesa is here with a ready-made Business Management Suite that helps streamline everything from Leads to Deals, Tasks, Accounts, and contacts.

MonkeyPesa is genuinely built for Sales teams. It is simple but well streamlined and organized.

This Software allows for the integration of services like Email Marketing, SMS, and Social Media marketing, and customer support, all in a single business system.

You can contact us on or by a phone call or WhatsApp +256757537658

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