• Ssemujju Lewis E

Here Is Why You Need Email Marketing

Updated: Feb 24

Email marketing, quite simply put, is the act of sending commercial messages, typically to a group of people using Email. In other words, every email sent to a potential or current customer can be considered email marketing.


It involves using email to send adverts, request business, or solicit sales or donations. Email marketing commonly seeks to achieve one or more objectives, i.e., building loyalty, trust, or brand awareness. The term usually means sending Email messages to enhance the merchant’s relationship with current or previous customers encouraging customer loyalty and repeat business.

Related: How To Use Your Email Signature As A Marketing Tool


Customs through which email marketing works


To know how email marketing works, it’s essential to understand the different aspects of marketing with email. The elements include; subject line, body copy, design, Call-To-Action, relevance, offer, landing page and timing.

Email marketing is essential for small businesses. However, if you opt to start using email marketing to grow your business, it’s necessary to understand how it works.

For email marketing to work, prospective customers have to connect with the business through email addresses.


1. Asking and requesting website visitors.

This requires having an email subscription form that allows visitors to leave their email address details so that you can invite them to subscribe to your email list. In addition, you should be in a position to explain expectations to visitors upon subscription.


2. Encourage visitors and subscribers to share.

Encouraging website visitors to share and forward the email with other people is equally important as having new subscriptions. You can ask website visitors and subscribers to forward email messages to other people. These could include friends, family members, colleagues and associates.


3. Give out offers.

To generate more subscribers, you can choose to send and offer complimentary white papers, e-books, and other resources to new subscribers.


How to get started with email marketing

Social media can be one of the best promotional platforms to get to market their business or websites. But there is more content shared on Facebook and Twitter; your influence on your followers is always on a decline. According to Buzzsumo, facebook’s reach to its users has fallen. So now you have to pay to boost each post you publish and get a few likes or clicks. This makes you wonder if it's worth your time and money.



There are four steps on how to get you started with email marketing.

1. Choose the ri