• Ssemujju Lewis E

What Is CRM?

CRM is an abbreviation of Customer Relationship Management.


If you are there and still struggling and asking yourself about how you can always track conversations with your customers and feedback about your products, CRM is the answer.


Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with existing and potential customers to improve business relationships to grow your business. This encompasses all tools, skillsets, and tricks you use to keep customers.


Good customer relationship management encourages brands to keep linked to their existing and latent customers, builds faithfulness, crafts customer relationships, and keeps joint customer service, increasing sales and productivity.


CRM supports small and medium enterprises in very many ways, for example, managing operational challenges. Some case studies have shown that SMEs that use CRM have seen an increment in their sales by 29%.(convergeHub). It is advisable for small businesses that wish to grow to start investing in areas that give back quick and big returns; using CRM brings back your investment return so fast that this is a good deal for any small business owner.



The customer relationship management usually concerns questions about customers, for example;

  • Who are your customers?

  • How do you get in touch with them?

  • How do you interact with them?

  • What is their perception of your business?

  • What do they do for a living, how often do they visit your business,

  • How satisfied are they in regards to the services and the products you provide with them?

Plus, other aspects like tracking sales leads, marketing, and pipeline and deliver actionable data are all managed and controlled by CRM. The system usually focuses on individuals, for example, existing customers, service users, colleagues, or suppliers, finding new customers, winning their business, and providing support and additional services throughout the relationship.



The CRM system

The CRM structure supports a business’s ability to grow and take care of customer relationships, which offers an amalgamated move towards getting together customer information while shaking up processes.


A CRM system gives everyone a better way to manage external interactions and relationships that drive the business's success. The CRM system allows you to store customer contact information, identify sales opportunities, record service issues, manage marketing campaigns, and make contact information about customers available all in one position, making it easy to monitor transactions, productivity, and business growth. CRM is not discriminative in driving growth for all business sizes.


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The CRM system is crafted into three parts;