• Ssemujju Lewis E

Advertising On Facebook In 2021

Every business person will always want to have a quick return on investment, and do you know how best you can achieve this! Embrace social media marketing. Facebook is one of the platforms commonly used in Uganda and across the globe with over 2 billion users; thus, it would be such a good deal to business people who want to get back the dollars fast.

To become a social media marketing champion and particularly on Facebook, you need first to understand a few aspects especially concerning how to open a Facebook business account, how Facebook works, how to manage your Facebook account, and how to advertise on the platform.



The platform has become one of the vital ways to help ladies and men connect with their potential clients. It needs one to have a creative mind, very innovative, and the consistency to advertise daily to catch the majority's attention.

To advertise on Facebook can be executed in different ways, for example, advertising using news feed, Facebook status, creating a company page, joining groups, and using Facebook ads. Using Facebook ads would be the most efficient way to use Facebook to target more users based on their location, thus allowing you to reach the exact audience.

Let us take a quick look at some of the Facebook ads that you can use while advertising your business on the platform;

Playable ads-This incorporates interactivity, for example, by having a game that allows the audience to interact with the new innovative content freely.

Image ads- here, images are the most important thing because they help you grow more likes, comments, and shares for your Facebook posts. Visuals usually attract more attention as compared to mere texts.

Stories augmented reality ads use features like filters and animations, Gifs to give people space to engage your brand fully.

Video ads- These become more effective, especially if you are using live videos or pre-recorded videos. These videos can run across news feeds, status/stories.

Stories ads- these give viewers a full-screen view without rotating the screen and have been proven to be more efficient according to a Facebook commissioned Ipsos survey, which showed that more than half of people said they were making more online purchases because of Stories ads.

Video poll ads- these ads can increase brand awareness more efficiently than regular Facebook video ads.

Messenger ads -Facebook Messenger ads; these majorly give access to the people who are messenger users currently monthly messenger users are about 1.3 billion people. While using messenger, Facebook ads can be pressed in the news feed and stories.

Carousel ads- these allow businessmen and ladies to upload close to ten images at once, which is very efficient when it comes to showing off the products or the services you offer, for example, the number of products or services you offer, the importance of the products or services offered thus making it easier for a customer to have it all at once.

Dynamic ads-these give you a chance to showcase your products to potential customers, for example, through their news feed, thus increasing their chances of purchase or making a sale.