• Apophia

The Best Sales And Marketing Software For Africa

Updated: Apr 29

There are so many activities with selling and marketing, especially if you are doing it the hard way or manually. In the end, it becomes frustrating since there is a lot of paperwork and following with leads/ prospects and clients involved.


That’s an old way of doing things you need to do away with it so that you can focus more on other sales-generating activities, and the only way you are going to achieve that is by initiating the use of sales and marketing software systems and tools to automate all your marketing and sales activities.


The best software enables you to manage your customer relationships better. It is equipped with Marketing, Sales, and Service automation features to scale your business.


There are so many sales and marketing software systems and tools, but Monkeypesa chose for you a list of the best tools that you can trust for the good of your business.


1. MonkeyPesa CRM

MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to helping Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics and easy-to-interpret dashboard make it ideal for you. MonkeyPesa CRM is the best sales and marketing software for Africa.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa


The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses. MonkeyPesa is the perfect alternative to Salesforce.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.



Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.


2. OneBill

Best designed to suit companies of all sizes. OneBill is end-to-end subscription management, billing and revenue management platform that enhances customer lead to revenue generation experience.


OneBill does most of the billing models, for example, usage-based billing, time billing, recurring billing, and subscription billing. Moreover, OneBill combines easily with other systems like; CRM and ERP, Accounting and administration, Payment gateways, Taxation, Carriers and Service providers.


OneBill covers businesses of all sizes ranging from small to medium-sized and large business enterprises but majorly covering businesses under CPQ, Channel partner commission management, Invoicing and billing, Revenue reporting, Customer subscription management, Automated order provision and activation. OneBill’s starting price is $299 per month.


3. Lead411

This is a sales company based in the United States and was founded in 2001. It offers optimum intelligence, right data and can also automate emails through sales cadence. Lead411 supports and extends its services to companies and businesses that are into sales, marketing, recruiting, research and business development, and more; there is no limit to whichever company would like to access their services.



Lead411 offers training and delivers its services through; documentation, live online and webinars. In addition, lead411 has several features categorized under; lead generation, sales acceleration, sales engagement, sales enablement and sales intelligence.

Lead411 integrates with many other cloud-based software systems, such as Mailchimp, Sales Robots, Constant Contact, GoCardless, PayPal, Zapier, Aweber communications, Stripe, Autopilot, Braintree, PaySimple and many others. Additionally, lead411 offers a free trial version through the rest of their pricing packages, starting from $37.5 per month.



4. Freshsales

This software is run by Freshworks and is best meant for small, medium and large enterprise businesses. Freshsales has inbuilt tools you need to manage your business, for instance, in-built phone and email, dashboards, customizable visual reports, visual deal pipelines, intelligent workflow automation, artificial intelligence based on lead scoring. Some of the features of Freshsales include; sales sequences, integrations, territory management, deal management and many others.



Freshsales puts all your prospects/leads’ information in one central place to accelerate performance and the sales process by following up on conversations, demographic information attachments, tasks and appointments. In addition, Freshworks employs AI automation to boost teamwork, enable communication, chat with leads, know your customers’ behavior and close deals.


Freshsales integrates with; Pure360, LeadsBridge, MSB, Docs, 3CX, Microsoft dynamics 365, Hubspot CRM, Mailchimp, Freshdesk and many more.


Their billing rates are; growth is for $15 per user per month, pro goes for $39 for each user per month, while enterprise goes for $69 for each user per month, but there is also a free version for trial.


To improve your revenue through marketing and sales, you need to boost your email marketing campaigns. Email marketing promotes customer service which improves retention. This comes along with continuous support.


Fresh sales email marketing software improves a company's revenue through context-driven sales. The email marketing software has inbuilt tools for instance; phone and email, dashboards, customizable visual reports, visual deal pipelines, intelligent workflow automation, artificial intelligence based on lead scoring. The tools help you manage customer relationships better. The email marketing software allows customization of client engagements which eases the sales cycle and promotes the growth of the business.


Features of Freshsales include; sales sequences, integrations, territory management, deal management, bulk emails, formula fields, mobile app, email integration, sales analytics, sales sequences, workflow automation, sales activity management multiple sales pipeline, web forms and more.

The software gives you a complete view of customers' interactions to deliver a personalized experience. This allows you to close deals faster with a 360-degree view of your customers. The software promotes efficiency by aligning the sales process since most time consuming activities are automated and more time is spent on selling.

Freshsales email marketing software reduces business costs as a result of automation, boosts adoption, is simpler to use, is easy to implement and that boosts employee morale to deliver.

Freshsales gathers all the important customer information and details under a single depository in order to make it accessible for the users. Freshsales email marketing software uses AI automation to boost teamwork, enable communication, chat with leads, understand customers’ behavior and close deals.


5. Zigaflow

If you want to get more business deals and win more sales, you need to give Zigaflow a try. It is one of the best quotation software systems good at creating, sending and tracking sales. In addition, this software helps you save time since it does sales automation, service automation and business automation.


There are several benefits to using Zigaflow as a quotation software, like their flexible templates, automated follow-ups, card payments and custom fields. In addition, Zigaflow integrates with Xero, QuickBooks, Stripe, Gmail, Outlook and Mailchimp.



With Zigaflow, many industries are served; audiovisual, engineering and manufacturing, construction, fire and safety, wholesale, software, security installation and maintenance, prints and graphics, property maintenance, office furniture, and information technology services other industries. Prices range from 39 to 79 and 119 Euros.

6. Claritysoft

Claritysoft is a web-based CRM that offers solutions to medium and large companies. The software does sales automation, marketing automation and customer service support.


ClaritySoft does sales automation, marketing automation, customer service tools and a lot more.



Product features are categorized differently, for example, CRM, lead management, marketing automation and sales automation.


Claritysoft easily integrates with Kuebix TMS, Microsoft dynamics 365, QuickBooks, Microsoft Outlook, Google calendar and Gmail. Some of the comparable alternatives to this software include; SalesNow, Onpipeline, Pipeliner, CentraHub CRM and many others.

Claritysoft service software has a contact management feature that allows users to import and combine contact lists from different sources. Most likely the sources could be spreadsheets, outlook and QuickBooks. Additionally, the software aids users to plan their journeys since the location can easily be seen through Google maps.

Claritysoft service software has an email marketing feature that provides users with free email template designs. Furthermore, the software sorts contacts from contact lists based on filters and preferences.

Claritysoft pricing starts at $39 per user per month. This is billed annually and there is no free trial version.


Claritysoft features include;

  • account management

  • activity management

  • calendar management

  • pipeline management and more.


7. Unbounce

This is a marketer's favorite. Unbounce turns visitors into customers just after a pretty while. Most marketers use Unbounce due to some of its features that help marketers reach their goal so fast, for example, the drag and drop builder, which saves part of your time, easily combines with other tools, uses templates for landing pages has got connections.


Unbounce email marketing software helps you to build, launch and optimize custom landing pages for campaigns. Unbounce email marketing software targets popups and sticky bars to the real users or consumers. This helps to bring more revenue and more leads from those web pages. Unbounce has a drag and drop builder which helps to accelerate the landing page production process and build high converting pop-ups and sticky bars.

Unbounce pricing plan; the starting price is $72 per month however there is a free trial available for use.


Unbounce email marketing software integrates with over 173 tools and applications. These include; smart look, Wrike, LeadsBridge, Capsule, BigMarker, EmailOctopus, OptiMonk, Desktop.com, LiveCall, Colligo WalletIn, WordPress, Mailchimp and more.

Unbounce features include;

  • API, customizable branding

  • customizable templates

  • drag and drop

  • reporting and statistics

  • reporting and analytics

  • AB testing

  • CRM

  • Conversion rate optimization

  • form builder and more.


8. Engagebay


EngageBay CRM, at a glance, is a rich software that can combine a sophisticated CRM/contact management system alongside email and newsletters. As a result, it enables you to manage your customer relationships better.


It is equipped with Marketing, Sales, and Service automation features to scale your business. The exhaustive list of features allows you to capture leads, nurture and engage with them, convert to happy customers and provide a superior customer experience using the unified platform.


One of the most cost-effective and easy to use sales and email marketing automation

Software is EngageBay. Engagebay sales and email marketing software is an integrated sales, marketing and customer service software that provides solutions for small and medium businesses.

Engagebay sales and email marketing software easily integrates with other tools and applications such as; office 365, WordPress, Google calendars and contacts and many others. In addition, Engagebay has exclusive features: landing pages, marketing automation, contact management software, sales CRM, and email marketing.

Engagebay sales and email marketing software mainly has three stacks that can support your business to grow: marketing, sales, and service. In addition, Engagebay marketing software has features like; form builders, automation, scheduling and landing pages, all of which support the growth of your business.



Engagebay email marketing software outstanding features include; canned responses, support groups and auto-responders. These help to solve ticket issues in a friendly way that comforts a customer. The service bay has a live chat feature that allows business managers or sales reps to communicate to customers in real-time.

The sales email marketing software has features and tools that allow third-party integration to make up appointments with clients, which gives you a holistic view of sales progress through visual charts and metrics from Engagebay’s dashboard. In addition, Engagebay's email marketing software is fit for small businesses since it has a free trial. The free trial version has features that help build landing pages, and also it makes it easy to track and analyze results.


Engagebay sales and email marketing software has a free trial version; however, other pricing packages range from$8.99 per month. Engagebay is recommended for small businesses and startups wanting a lasting solution to address marketing, sales and customer service support.

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