• Apophia

The Best CRM For Fintech

Updated: Jan 19

There is no CRM designed specifically for a company. Instead, the best CRM software is determined by the features and how well it helps your business.

Once used as "electronic" Rolodexes to track client and prospecting activities, CRM solutions are now infused with the technology to help advisors create tailored communications, generate deep business insights on their clients and prospects, automate workflows, increase lead conversions, and increase profitability. - Investopedia

Players in the financial sector continue to seek better experience. Surveys indicate that customer experience is now the primary determinant of success for any brand. This calls for the employment of CRM.


Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with existing and potential customers to improve business relationships to grow your business. This encompasses all tools, skillsets, and tricks you use to keep customers.


Good customer relationship management encourages brands to keep linked to their existing and latent customers, builds faithfulness, crafts customer relationships, and maintains joint customer service, increasing sales and productivity.


CRM supports small and medium enterprises in many ways, such as managing operational challenges. Some case studies have shown that SMEs that use CRM have seen an increment in their sales by 29%.(convergeHub). Small businesses should grow to start investing in areas that give back quick and significant returns; using CRM brings back your investment return so fast that this is a good deal for any small business owner.


Here is why Fintech companies need CRM


1. Increases productivity

A good CRM can increase your profitability by streamlining administrative processes in your sales, marketing, and service divisions and letting you focus on building and maintaining the customer relationships that matter. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not optimizing your operating processes or making the most of your customer relationships or sales leads.


2. Customer Retention

Because companies want to keep sales going and increase productivity, customer retention is one of the essential aspects. An easily accessible view of a customer’s daily interactions makes it easier to anticipate issues and deal with complaints. Knowing customers’ problems and finding solutions is one of the most significant assets in customer retention.


3. Customer behavior

The time for traditional methods of banking and investing is long past. Instead, customers expect rapid service delivery from their service providers via numerous communication channels and want their preferences to be known and remembered. In addition, they demand to be presented with content, offers, and services consistent with their specific tastes and requirements. A top CRM system takes charge of delivering just the kind of content that individual customers like.


4. Boosts Sales

Through CRM, salespeople can quickly determine their progress through individual teams by approaching clients one-on-one and getting feedback about the products and services they offer and how best they can improve these services. They can also understand their performance more by measuring it during campaigns and finding more information about what can be done. This helps the entire company, which helps to achieve the estimated goal or target.


The Best CRM For Fintechs

1. MonkeyPesa CRM

The world of marketing is in a crazy revolution. Every passing day, there is new software on the market. The software makes the work easier with automation.


MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you. It is the best sales and marketing software in Tanzania.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa


The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


It is a catch for small and medium enterprises, from social networking tools, project management to CRM, document management, calendars, team management, email marketing, phone management, and flawless lead management.


Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.



2. Redtail CRM

This is a web-based financial CRM tool with the biggest market, attributed to good user experience. Redtail was founded in 2003, but it has secured the market with several financial technology companies. This is accredited to an interface that is friendly to use, combined with very many other platforms and a short learning curve.


Redtail has lead management, contact management, customizable reporting, integrations, workflow automation and the two most essential others that is seminar management and Redtail university as some of its features and most notably is Redtail can combine with many other financial tools like Moneyguide Pro, Riskalyze, LaserApp, and Morningstar.



With Redtail, you can have it on your portable mobile device, making it easy for any user to buy Redtaill speak as a complaint communication platform combined with the CRM platform.


Redtail charges depend on each database compared to other CRM software tools, which charge per user per month. A single database consists of 15 users, and it is charged $99; this is favorable for medium and small businesses.

3. Salesforce

Salesforce is a cloud-based CRM, an all-in-one sales solution designed to do the best for all your business. It is one of the CRM platforms adopted by capital markets and investment banks to strengthen their business relationship with corporate clients and entrepreneurs investing in banking institutions and those offering related services.


Related: Top Salesforce Alternatives For Africa



Regarding product vision, revenue growth and marketing execution, salesforce takes the trophy, and most enterprises have praised it. Additionally, it allows third-party integration.


Salesforce cares for businesses and has an edition for small and medium enterprises. It offers them products robust set of CRM tools and resources at an amicable and bearable price. It is easy to use and has several features that small businesses can use. However, most of the features are set for large companies and enterprises.


Many enterprises are considering integrating salesforce because it has many features with several product enhancements, serves businesses of all kinds, organizes all your data in one central place, manages all the data across teams.


The pricing is as follows; the essential package goes for $25 a month for 10 users and below, professional goes for $75, enterprise goes for $$150, whereas unlimited goes for $300. Still, there is also a free trial version that lasts for a month.


4. Bitrix24

Bitrix24 is an on-cloud and on-premise CRM software system with over 18 different languages enabled. Bitrix24 manages its timeline and pipeline activities and is perfect for small, medium and large businesses.


Companies prefer to use this CRM system due to the many advantages, including unlimited leads, contacts, quotes, invoices, appointment scheduling, and deals. In addition, the cloud-based sales management software offers complimentary sales, promotion, and customer management tools from being a lead to closing a deal. Its best productivity lies in lead management, sales performance and tracking and pipeline management.



To easily manage your business and financial deals, Bitrix24 has several features: Invoices, Telemarketing, Sales automation, free documentary management, Inbound and outbound calls, Automated email marketing, Reservation communication history and many others.


About Prices of Bitrix24;

There is a free version for the first 12 users, Start + is for $19 a month, CRM+ is for $55 a month, Project +is for $55 a month, Standard goes for $79 a month, and Professional goes for $159 a month.


5. Wealthbox CRM

Wealthbox CRM is among the trending web-based CRM software solutions that aid people in financial institutions to keep in contact with their clients and continue to work together as a team.


Wealthbox has several inclusive features to help you keep and get in touch with clients, prospects and leads. Its features include; calendar events, contact management, advanced security, task management, automated workflows, account administration, activity streams, system reporting, social feeds, advanced searching and filtering, tagging, permissions, email drop, custom fields click to call. Integration of these features and wealthbox’s modern product design gives the best simplicity and user experience employed and used by advisor networks, broker deals, wealth management firms, and broker deals to serve clients, boost businesses and streamline operations.



Wealthbox’s pricing; starts at $35 for each user per month that is a basic plan. Pro goes for $49 per user per month; the premium goes for $65 per user per month; however, there is a free trial for each of the mentioned payments plans.

6. Junxure

The CRM software system is good with integrations. For example, Junxure combines with technology providers like LPL financial, Albridege, TD Ameritrade, OpenView, Schwab, Gateway and many more.

Financial technology companies prefer to use Junxure due to its robust reporting function, centralized system, exemplary client and technology support and trusted data from the companies in the Fintech industry.



Junxure has operated in the financial industry, being used by financial advisors for the last 15 years. Junxure captures financial data developed from combinations with other technology providers, existing pots of data, custodians, portfolio managers and back-office solutions. That is one of the reasons why it is regarded as the best CRM software with the best integrations with other software solutions.


Junxure might be costly for small and medium firms since each user is charged $65 per month, and the cost is billed annually; however, there is special custodial and affiliate pricing.



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