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  • Apophia

The Best CRM For Agricultural Companies

Updated: Feb 8, 2022

There is no CRM designed specifically for a company. Instead, the best CRM software is determined by the features and how well it helps your business.

Once used as "electronic" Rolodexes to track client and prospecting activities, CRM solutions are now infused with the technology to help advisors create tailored communications, generate deep business insights on their clients and prospects, automate workflows, increase lead conversions, and increase profitability. - Investopedia

Players in the agricultural sector continue to seek better experience. Surveys indicate that customer experience is now the major determinant of success for any brand. This calls for the employment of CRM.

Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with existing and potential customers to improve business relationships to grow your business. This encompasses all tools, skillsets, and tricks you use to keep customers.

Good customer relationship management encourages brands to keep linked to their existing and latent customers, builds faithfulness, crafts customer relationships, and keeps joint customer service, increasing sales and productivity.

CRM supports small and medium enterprises in very many ways, for example, managing operational challenges. Some case studies have shown that SMEs that use CRM have seen an increment in their sales by 29%.(convergeHub). Small businesses should grow to start investing in areas that give back quick, and big returns; using CRM brings back your investment return so fast that this is a good deal for any small business owner.

Here is why Agricultural companies need CRM.

1. Increases productivity

A good CRM can increase the profitability of your Agricultural business by streamlining administrative processes in your sales, marketing, and service divisions and letting you focus on building and maintaining the customer relationships that matter. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not optimizing your operating processes or making the most of your customer relationships or sales leads. CRM is vital f

2. Customer Retention

Because companies want to keep sales going and increase productivity, customer retention is one of the most important aspects. An easily accessible view of a customer’s daily interactions makes it easier to anticipate issues and deal with complaints. Knowing customers’ problems and finding solutions to them is one of the biggest assets in customer retention.

3. Customer behavior

The time for traditional methods of banking and investing is long past. Customers expect rapid service delivery from their service providers via myriad communication channels and want their preferences to be known and remembered. In addition, they demand to be presented with content, offers, and services consistent with their specific tastes and requirements. A CRM system takes charge of delivering just the kind of content that individual customers like.

4. Boosts Sales

Through CRM, salespeople can easily determine their progress through individual teams by approaching clients one-on-one and getting feedback about the products and services they offer and how best they can improve these services. They can also understand their performance more by measuring it during campaigns and finding more information about what can be done. This helps the entire company, which helps to achieve the estimated goal or target.

The Best CRM For Agriculture

1. MonkeyPesa CRM

MonkeyPesa CRM is in the bracket of an all-in-one business automation tool. From sales marketing, automation or customer support.

With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.

MonkeyPesa’s primary features are:

With the advancement of technology, making a sale is supposed to be easy. The reverse is true. Marketers find themselves scheduling calls on one platform. Then, they go forth to respond to social media requests and queries on various sites. To add insult to injury, you will have to exit all these to use another tool to align your calendar with your activities.

Owing to that hustle, MonkeyPesa has developed a tool that centralizes all these aspects into one tool to accomplish all these tasks.

It is a catch for small and medium enterprises, from social networking tools, project management to CRM, document management, calendars, team management, email marketing, phone management, flawless lead management and customer support tickets. You get it all.

MonkeyPesa CRM tool is an interactive platform.

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.

Nurturing leads in the sales funnel

A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create leads based on a prospect's information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.

The MonkeyPesa CRM allows you to add contacts manually or via a file upload.

Activity logs to correspond with your leads or prospects are aligned into a calendar to help you keep an organized and easy-to-follow process. This calendar can be synced with your Google, Microsoft and Apple accounts.

Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.

To create a new video meeting, log into your dashboard, and tap on the caller icon. A link will be generated, and you can share this link or meeting code with anyone you want to join the meeting.

For webinars, your clients and attendees will be required to provide details before the link is sent to them. These details will be captured as contacts in your CRM.

Social Media is a gold mine.

Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions - tweets, posts, reels, videos, comments, replies, Direct Messages.

  • Automation - Preview your scheduled posts, drag and drop to reschedule, and manage your content from one interface.

  • Trends - Be able to monitor trends and conversations your clientele is most interested in.

  • Analytics - Numbers in business are essential. Analytics helps you understand the performance of different posts and what made them stand out. This data can be used to make informed decisions in the future.

Added merits:

  • Convert social media updates into tickets and respond to messages as quickly as possible.

  • Generate leads from social media and identify which social channels bring in maximum revenue.

  • Populate your CRM contacts with social data. This will guide the sales teams in closing.

2. Agrivi

This is service software that addresses the needs of a farm, mostly targeting growers. Agrivi puts all farm records in one central database, does analysis, monitors sales and expenses, controls customers’ database, manages finance, workforce and inventory and overall farm performance. It is a highly recommended CRM for the Agriculture business.

Agrivi has an automated pest and disease protection alarm that alerts farmers to find protections for their crops in time before they are invaded by diseases that might destroy them. In addition, Agrivi administers several farm activities like harvesting, tillage, crop protection, planting, irrigation, fertilization, and other farm activities.

Here are some of the features of Agrivi;

  • Multi-cropping

  • Human resource and Payroll

  • Farm analytics and reports

  • Resources and inventory

  • Farm economics

  • Weather monitoring and pest detection

  • Document storage

  • Mobile application

  • SMS and email notification

  • Products and plans

  • Warehousing and inventory management

3. FarmLogic

This farm management software specializes in agriculture for business and gives possible solutions to farmers. FarmLogic performs several functions ranging from inventorying stock products and finished goods to harvest and livestock control.

Like Agrivi, Farmlogic aids and gives support to farmers regarding managing their farm operations, you can easily monitor all your farm activities while in one central place, making access with any device easy since records are secured kept in one central place.

Features of FarmLogic include;

  • Planning module

  • Timeclock

  • No connection necessary

  • Notes/pictures

  • Daily farming operations

  • GPS field mapping

  • Pesticide Database

  • Work orders

  • Service records

  • Soil test pro

  • Field scouting

4. AgriWebb

AgriWebb is an agriculture farm management software that focuses on cattle and sheep production, which has helped to enhance and increase productivity in the targeted areas.

Being Australia’s most trusted farm management software tool, AgriWebb is catching market and expanding worldwide, covering most markets.

AgriWebb keeps all your records online; hence they can be accessed anywhere on any device, be it a mobile phone, laptop or desktop, by just signing in to your cloud account.

AgriWebb features include;

  • Task management app

  • Farm management app

  • Farm inventory management

  • Grazing management, weight goals

  • Farm mapping audit and compliance

  • Pasture management and reports.

5. Agworld

Agworld is a CRM solution created for farmers, growers, farm staff, operation managers, consultants, and crop consultants. Agworld is a cloud-based solution that boosts workflow and production through; data capture, document management, a library of labels, and other communication tools. Agworld projects inputs and crafts plans, recommendations and budgets for customers; this software combines all the data in a single and central database, making it simple, efficient and flexible.

Agworld has features that make it one of the best solutions for farmers, for example;

  • Built-in accounting

  • CRM

  • Crop/livestock management

  • Weather records

  • Traceability

  • Supplier management

  • Crop and livestock management

  • Pricing management

  • Inventory management

  • Order processing and labor management.

6. FarmERP

FarmERP is one of the most advanced software systems. It is a CRM solution for Agriculture. Its features include financial management, supply chain, analysis of the data, procurement, and information.

FarmERP contains in-built and strong capabilities of Enterprise Resource Planning solutions covering most of the business functions. Additionally, it avails advanced analytics to aid the business make informed decisions. Its modules include; contract farming, production, administration, purchase, inventory, and planning and post-production.

This system has the best features that any user would want to have, and some of these are;

  • Financial reports

  • Scheduler

  • Storage of land information

  • Good agricultural practices

  • Keeps track of planting

  • Annual crop planning

  • Help to maintain and manage stock inventory.

7. Granular

If you are looking at productivity and increased farm output, then you need Granular. It connects field work to office work, and this makes monitoring easy. In addition, this software allows farm managers to supervise farm ongoing field activities virtually, which aids them in chasing appropriate decisions.

Granular allows managers to allocate tasks to farmworkers since they can be accessed on Android and IOS devices. This allows office and field staff to co-operate and work together whenever a need arises. In addition, granular helps agricultural companies to keep updated on what is going on since it comes with a reporting suite that allows subscribers to have customized reports.

Some of the most valued features of granular include;

  • Inventory tracking

  • Cash flow management

  • Inventory management

  • Activity tracking

  • Production tracking

  • Benchmarking and real-time data

  • Purchasing and receiving.

8. Conservis

Several agronomic businesses using Conservis find it easy to turn business data into actionable insights. This becomes easy to manage complex agricultural operations, which reduces risks or uncertainty in return.

To run an agricultural business appropriately, Conservis integrates enterprise-class software and personalized guidance. This software helps farmers to turn their actions into real and hands-on work.

The subscribers of Conservis harvest use it to schedule work, make appointments, track, monitor progress, and so much more; this promotes transparency and confidence.

Some of the features of Conservis include;

  • Production yield analysis

  • Widgets

  • Labor cost reporting

  • Activity tracking

  • Filter

  • Activity dashboard

  • Inventory management and mobile access

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