• Apophia

CRM For SMEs

If your business has not adopted CRM yet, you are lagging and missing out on many opportunities; therefore, it’s high time you got into the class of using CRM to grow your small business. Get started today, and you will be excited about your decision to start using CRM.


CRM supports small and medium enterprises in very many ways, for example, managing operational challenges. Some case studies have shown that SMEs that use CRM have seen an increment in their sales by 29%.(convergeHub). It is advisable for small businesses that wish to grow to start investing in areas that give back quick and big returns; using CRM brings back your investment return so fast that this is a good deal for any small business owner.


Choosing to use CRM can transform your business from nowhere to somewhere; CRM boosts your sales by helping you understand your customers, how to keep and maintain them, putting in place optimal processes for your sales reps and lead scoring.


As earlier defined by MonkeyPesa, CRM is a tool for managing all your company’s relationships and interactions with existing and potential customers to improve business relationships to grow your business.




Now let us check out why your small and medium enterprises need CRM.

1. CRM promotes the growth of your business

CRM helps you manage huge amounts of customer data that can’t be handled individually or personally; for example, you may not manage to send emails and make calls to many of your clients. Still, CRM does that for you well and perfectly and promptly, thus helping you keep those frequent follow-ups and communication, which are necessary for continued customer support, which eventually promotes your business's growth.


2. CRM can help you track all your business transactions

For example, some CRM tools, convergeHub, have a speedy bookkeeping system that helps you track all your bills, cash inflow, and cash outflow, which is very important to analyze when you made profits or losses in the financial year.


3. Helps your business to keep organized

CRM manages and organizes client’s data in one single and maintainable central place; this is because it has its own system in which it inputs the client’s data, and you don’t have to struggle to create your own system or using the manual system CRM got it all for you. It also keeps and maintains client historical data, and you can retrieve it for use anytime you want it. Being organized is critically important for the success of your business.


4. Keeps your entire team up to date

With CRM, communication cuts across the entire team; therefore, everyone is always aware of what is happening, allowing teams to work together under a single platform. There is access to information input by each person; therefore, no one is left behind.


5. Maintains client historical information intact

CRM keeps all the information about your clients’ information in a single database, making it easy for you and your team to access it; additionally, if a client comes for consultation or something else and they have perhaps forgotten about some pieces of their information, you can always draw back and remind them what they forgot about. This proves efficiency and effectiveness to a client in your necessary working systems, especially in customers' presence.



6. Staying connected as one.

CRM keeps you and your clients in touch, for example, through emails, SMS texts; this increases your chances of making more profits by selling more and more to such clients so long as you keep them posted and continue promoting to them.


7. CRM increases sales by nurturing leads and turning them into future customers

As earlier said, CRM keeps in contact with your customers by sending them regular emails or text messages, this is, therefore, a way of promoting to your clients, which may, in turn, increase your sales by acquiring continued support from previous customers or even turning new leads into customers thus transacting into more sales and revenue for your business hence growth.


8. Groups clients’ contacts differently depending on who needs what

CRM separates clients’ contacts and groups them differently depending on the interests and wishes of a client; for example, if 5 clients are interested in the same product, CRM puts them in the same category and advertises to them alone; this is done to keep relevancy of what a client is interested in and also avoid any issues of miscommunication that may arise for example sending wrong information to a group or an individual that who isn’t supposed to receive it. Grouping contacts enables you to sell those groups differently.


9. Eases communication

CRM eases communication; while communicating with each client personally or individually seems a little bit hectic, CRM does it in a blink of an eye because it groups all your clients differently depending on their interests; therefore, communicating to them becomes a little easier.

10. Easily distributes information to those in need

CRM automatically distributes information to those who request it for example; you could be having online clients who might want to know more about your company by reading about your company from e-books or online fliers, CRM automatically sends them the e-books/fliers this doesn’t only save your time but also deliver information to clients on time. You don’t have to bother wasting your own time on this.

11. CRM maintains your customers and makes them loyal

Due to continued follow-up with emails and other means of communication, your previous customers will likely keep coming and may end up becoming loyal customers. Also, new leads are likely to become supportive and could also be turned into loyal customers after some time; for example, if someone has bought a product from you and it was good to them with continued follow-up, they are likely to come back and buy more from you.

12. CRM helps you capture metrics

With CRM, you can capture feedback from your customers, for example, reports from customers; CRM helps notice when most of your customers access their emails and respond to any queries or make any inquiries. This is essential information to you because it lets you know what time is convenient to interact with your customers, know what interests them and what they don’t like.

13. CRM integrates with other tools

CRM tools don’t restrict integration with other services you are using; depending on the CRM system you are using, you can integrate the system with other available services; for example, HubSpot CRM can combination with Google drive, and this doesn’t in any way affect your business but rather improves functionality.

14. CRM caters to the needs of every business

Out here, there are so many CRM tools, and therefore, your business is well catered for; you can get a CRM tool that suits all your business needs, one that is cheaper and affordable that is one that won't drain you but will rather emphasize the growth of your business.


15. CRM integrates customer data

CRM scrolls around to collect information from your existing customers or potential leads that are likely to be your future clients. CRM puts this information together to let you know more about your clients so that you know where this specific person should belong to be able to advertise to them accordingly.


16. CRM constructs consistent habits

Because you have access to clients’ information and you are always in contact with them, this later becomes a daily habit of communicating to your clients, which is important for the continued support from your clients, and this is core for your business growth as long as your clients are in support.

In conclusion, don’t you think your business needs a CRM system based on what you have seen above? Ohm yes! It does get started today and start enjoying the benefits of using CRM.


MonkeyPesa is here with a ready-made Business Management Suite that helps streamline everything from Leads to Deals, Tasks, Accounts, and contacts.

MonkeyPesa is genuinely built for Sales teams. It is simple but well streamlined and organized.

This Software allows for the integration of services like Email Marketing, SMS, and Social Media marketing, and customer support, all in a single business system.

You can contact us on or by a phone call or WhatsApp +256757537658

Subscribe to the YouTube Channel for News and Shows on Tech and Business in Africa

4 views0 comments

Subscribe to Our Newsletter

  • LinkedIn
  • White Facebook Icon
  • Twitter
  • YouTube

© 2021 by MonkeyPesa.