• Apophia


If your business has not adopted CRM yet, you are lagging and missing out on many opportunities; therefore, it’s high time you got into the class of using CRM to grow your small business. Get started today, and you will be excited about your decision to start using CRM.

CRM supports small and medium enterprises in very many ways, for example, managing operational challenges. Some case studies have shown that SMEs that use CRM have seen an increment in their sales by 29%.(convergeHub). It is advisable for small businesses that wish to grow to start investing in areas that give back quick and big returns; using CRM brings back your investment return so fast that this is a good deal for any small business owner.

Choosing to use CRM can transform your business from nowhere to somewhere; CRM boosts your sales by helping you understand your customers, how to keep and maintain them, putting in place optimal processes for your sales reps and lead scoring.

As earlier defined by MonkeyPesa, CRM is a tool for managing all your company’s relationships and interactions with existing and potential customers to improve business relationships to grow your business.

Now let us check out why your small and medium enterprises need CRM.

1. CRM promotes the growth of your business

CRM helps you manage huge amounts of customer data that can’t be handled individually or personally; for example, you may not manage to send emails and make calls to many of your clients. Still, CRM does that for you well and perfectly and promptly, thus helping you keep those frequent follow-ups and communication, which are necessary for continued customer support, which eventually promotes your business's growth.

2. CRM can help you track all your business transactions

For example, some CRM tools, convergeHub, have a speedy bookkeeping system that helps you track all your bills, cash inflow, and cash outflow, which is very important to analyze when you made profits or losses in the financial year.

3. Helps your business to keep organized

CRM manages and organizes client’s data in one single and maintainable central place; this is because it has its own system in which it inputs the client’s data, and you don’t have to struggle to create your own system or using the manual system CRM got it all for you. It also keeps and maintains client historical data, and you can retrieve it for use anytime you want it. Being organized is critically important for the success of your business.

4. Keeps your entire team up to date

With CRM, communication cuts across the entire team; therefore, everyone is always aware of what is happening, allowing teams to work together under a single platform. There is access to information input by each person; therefore, no one is left behind.

5. Maintains client historical information intact

CRM keeps all the information about your clients’ information in a single database, making it easy for you and your team to access it; additionally, if a client comes for consultation or something else and they have perhaps forgotten about some pieces of their information, you can always draw back and remind them what they forgot about. This proves efficiency and effectiveness to a client in your necessary working systems, especially in customers' presence.

6. Staying connected as one.

CRM keeps you and your clients in touch, for example, through emails, SMS texts; this increases your chances of making more profits by selling more and more to such clients so long as you keep them posted and continue promoting to them.

7. CRM increases sales by nurturing leads and turning them into future customers

As earlier said, CRM keeps in contact with your customers by sending them regular emails or text messages, this is, therefore, a way of promoting to your clients, which may, in turn, increase your sales by acquiring continued support from previous customers or even turning new leads into customers thus transacting into more sales and revenue for your business hence growth.