• Apophia

How To Create A Customer Journey For Your Leads

Before they became strong supporters and lifetime customers of your business, they were, at one point, leads. Later, you took them through a journey of trust, deliverability, and good services at first hand. Then, finally, you were able to capture their attention. As a result, you now have your previous leads as your customers; that happened just because you took them through a smooth journey, and they were finally convinced to become your customers, which is what we call a lead-customer journey.


To address the issues or problems of your customer or lead, you need first to understand their journey clearly. Trying to get to know their journey deeply involves knowing why they want your products and probably why they have chosen you and not any other.


Once you understand aspects rotating around your lead and perhaps what they want from you, you will have them as your customer. One thing that you need to understand as an entrepreneur is that customers love people who guide them with truth and honesty but rather not look at the profit bit of your side as a business person; creating light during a customer’s decision-making process is very important and would gain you more leads which will ultimately become customers so long as you take them through a journey that is truthful and honest.


Of late, customers take long to approach the company directly or the people who work in the business. Customers currently always have information at hand, so they already know what they are going for by the time they approach your business. Perhaps they are almost coming to their last decision and more so the internet has made it easy for customers to easily find the best service providers and the kind of products they offer and maybe even how these have been performing on the market and what other people have to say about them therefore by the time customers come to you perhaps they consider you to be among the best service providers and have a broad knowledge of what you offer or your services.


A well-planned customer journey helps you as an entrepreneur to build trust with your customers at an early start, and this helps you dig deep to know what their interest is all about before they even come to you for further negotiations or consultations.


To gain a deeper understanding of what the customer journey means, let us first define what exactly customer journey means; customer journey refers to a process by which a customer interacts with a company to achieve a goal. Of late, to maintain a customer and walk with them through a successful journey requires you to do lots of follow-ups and not limited to sending thank you messages, follow-up emails about the performance of a product.


For example, if they bought something from your business and get feedback and what you do with your feedback (improving the product or maintaining that).


It’s been said here and there that you can’t just guess a customer’s journey but rather ask them because they are the ones who hold the truth and not you, the entrepreneur; knowing what your customer’s interests, physical experiences, and needs are will help you have a successful walk with them so long as their needs are addressed accordingly. One way of addressing customers’ needs is by getting your services and products just right before them; you could do this by creating an attractive website and opening up various social media platforms, and then advertising just right before the people you think are your immediate or target customers.



Turning a lead into a customer is a process. Understanding a customer’s journey sometimes might require you to map it; this helps you to know where they started from up to where they are now, and that way, you will be able to capture the magnitude of their problem and, of course, what the customer wants exactly and what you can do about it personally.


Stages Of The Customer Journey

1. Awareness

At this point, a lead gets to find out that there is a gap in their needs. This pushes them further to look for a solution to bridge that gap, which calls for thinking harder to find a person or a business that can address the challenge. In cases where an individual can’t work out something by themselves, they ought to look for a solution provider. This is where they source the power of Google and other search engines. As an entrepreneur who wishes to capture the attention of that specific lead checking through your website, and social media platforms, you can start drawing closer to this lead by reaching out to them through blog posts, email subscriptions, and newsletters through the social media posts by commenting and liking, sharing more of the educational content, additionally you can send them reviews of your previous clients and how they have been helped this will help to pull customers closer and closer to your business.


2. Consideration

This is a point where an entrepreneur elaborates more about their products to impress the leads. At this point, there are perhaps very many other organizations and businesses offering the same products just like you do. So a prospect is considering you and your other competitors; this needs you to put up high-value content that will capture the whole attention of the lead.