• Apophia

How To Use Your Email Signature As A Marketing Tool

Updated: Feb 24

In this era, if you are not using an email signature, you are missing out on important deals, and you need to step up your game!

Having an email signature is like handing a person a business card every time you send an email.

An email signature is one of the tools used not only to attain excellent communication but also to create an easier way of getting things done in a quick and faster manner. It is one of the easiest forms of email marketing.

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The growth of the internet and social media has proved to the majority that anything is possible and anything can be done for example; people can append their signatures electronically and have meetings while in their sitting room having cup of coffee without needing to necessarily move from here and there.

Social media can be one of the best promotional platforms to get to market their business or websites. But there is more content shared on Facebook and Twitter, the influence you have on your followers is always on a decline. According to Buzzsumo, facebook’s reach to its users has fallen by 2017. So now you have to pay to boost each post you publish and get a few likes or clicks. This makes you wonder if it's worth your time and money.

Research shows that 66% of businesses use email to exchange conversations with customers and leads.

What is an email signature?

An email signature is that block of text that comes at the end of the message and usually appears after the closing line or the last word either regards, thanks or cheers.

This includes your name, brand name, job title, email address, phone number, a link to your personal or company website, company social media profiles and handles, the name of the company you work for, or if you are the founder, you can still indicate that, website.

Using email signature is one of the ways of making the first contact to your customers; still, it is also a form of marketing every time you send an email or upload blogs on your website or any other social channels that you use; you have your email signature appended there.

Many people refer to an email signature as a digital business card. This, therefore, makes it easy for anyone who wants to access your contacts and eases your workload of sharing contacts with people, which could be through emails or any other social media platforms. If you want to get more business coming through, then you need an email signature.