The Best Landing Page Software

The landing page's main aim is to drive conversion and traffic to a site and get people to take action while on the page.

With the advancement of technology, it is a lot easier than it was a few ago. Many landing page software and builders help get set up quickly and optimize for the best results.

A landing page is one of the most effective ways to quickly capture a visitor’s information and put them on the path to discovering and purchasing your product or service. With the help of landing pages, you can promote offerings such as eBooks, whitepapers, checklists, special discounts, or encourage a visitor to subscribe to email updates from your site.

So, what is landing page software?

By definition, landing page software enables you to create goal-oriented, high-converting landing pages without any technical knowledge. This user-friendly technology makes it easy for non-experts to build, optimize, and publish post-click landing pages without requiring HTML code or a developer.

The best landing page software for you depends on a handful of factors resonating with your needs, i.e., budget, functionality, integrations, complexity, etc.

A basic landing page software is supposed to be equipped with the following:

• A drag-and-drop builder and WYSIWYG editor - to design pages from scratch

• Pre-designed templates - to provide a cornerstone to help you build a page that aligns with your campaign requirements

• Integrations - to allow links with other tools like email marketing tools, CRM, analytics tracking, etc.), so all resources are compiled in one interface.

• Built-in A/B testing - to analyze performance and know what features perform well or poorly and make the appropriate changes.

The Best Landing Page Software

1. Leadpages

Leadpages is one of the most popular landing page builders for small and medium-sized businesses.

The most effective, affordable way for small businesses to connect with an audience, collect leads, and close sales.

With, Leadpages, you have 160+ free landing page templates that can be sorted based on conversion rates and filtered by industry (blog, eCommerce, fitness, etc.).

Pros:

• No limits on traffic & leads – Leadpages don’t limit you based on traffic or leads. The same goes for the number of landing pages, alert bars, and popovers you can build.

• Host and build your entire website – The website builder is fairly simple and doesn’t have the flexibility of WordPress, but sometimes simple is what you need.

• WordPress integration – Pull your landing pages into WordPress with a few clicks.

• Facebook and Instagram ad builder – Create ads directly within Leadpages.

• Unlimited A/B split-testing – While split-testing isn’t available on the lowest plan, there are no limitations on traffic or the number of tests you can run.

• Checkout widgets and pages that integrate with Stripe – Want to build checkout pages that integrate with Stripe? You can! Several templates are included, but you can add the widget to any page or popover.

• Lead magnet hosting + delivery – Want to build your email list using lead magnets or content upgrades? You can take care of all of that within Leadpages.

Cons:

• No AMP functionality

• Lacking scalable creation capabilities

• Not all templates are free.

• Limited customization and personalization

• No ad-to-page mapping

• Not SOC 2 compliant

• Pro Sub Accounts only available in the Advanced plan

• 1-on-1 Quick Start Call only available in the Advanced plan

• A/B testing, email triggers, and specific integrations only available with higher-tier plans

• Lacks Enterprise-grade security

Leadpages has three packages available: Standard for new businesses, Pro for growing businesses and Advanced for agencies. There are three different payment models with Leapages, allowing you to pay monthly, annually and on a 2-year basis – each option offering a lower equivalent price point.

2. Wishpond

Wishpond is a marketing platform for generating, managing and nurturing leads. It is as easy to learn as other drag-and-drop builders on the market, like Wix.

Marketing Made Simple.

Wishpond gives you the option to design the landing page on your own or seek their assistance. When you choose to have assistance, they provide you with a fully-outsourced model with a team of designers, copywriters, project managers, and marketers that are at your beck and call.

It possesses several handy third-party integrations covering software such as Salesforce, Highrise, Insightly, MailChimp, GetResponse, AWeber, Salesforce IQ, Base CRM, and many other apps.

Pros:

• 100+ mobile-friendly landing pages

• Includes other marketing tools such as popups, contests, and email marketing

• One-click A/B testing

• Integrates with 300+ other services

Cons:

• Not solely a landing page builder, so their product roadmap might prioritize other updates.

• Limited at 1000 leads on lowest-tier plan

• A/B testing and custom JavaScript not available on all plans

Pricing:

• $49/month for Starting plan; $99/month for Everything You Need plan; $199/month for Rapid Growth plan
  

• Get started with a trial.

3. GetResponse

Getresponse is one of the more interesting products of its kind in that it provides email marketing, landing pages, e-commerce, sales funnels and webinars all under one roof.

You might be knowing Getresponse for their email marketing, but they have circumnavigated the landing page arena too.

GetResponse starts at $15 a month and is a reliable email marketing solution that's well-suited for small to midsize businesses (SMBs) who might just be getting started with digital marketing. While it may seem sparse compared to more mature solutions, GetResponse is priced right and has a wide selection of third-party integrations. For SMBs, that could make it an easy selection if those integrations work with other solutions the business might already be running.

Getresponse stand-out features:

• Integrations with popular platforms – Over 150 integrations are available. Including; WordPress, Shopify, WooCommerce, Magento, and Zapier.

• No limits on visitors or the number of landing pages – Like Leadpages, GetResponse doesn’t limit you based on visitors or pages.

• Email marketing & automation included – You get the added convenience of having email, landing pages, funnel building and a bunch of other features in a single tool.

• Autofunnel makes it incredibly easy to build an entire funnel – Everything you need to build your entire funnel is in one place and can be deployed quickly. It’s slick!

• Ecommerce built-in – I’m guessing you will be using landing pages to sell some product eventually. GetResponse takes care of this for you with a bunch of e-commerce tools. You can add products, handle digital delivery, integrate with payment gateways, and even handle abandoned orders.

Cons:

• Not a dedicated landing page builder

• No AMP functionality

• Lacking personalization and ad-to-page mapping

• Heatmap features not included.

• No SSL certificates, SOC2 compliance, or Enterprise security

• Visual team collaboration not available

• Automation builder is only included with higher-tier plans.

4. Instapage

One of the most popular landing page tools on the market and a dream for digital marketing professionals.

The world’s most advanced landing page platform.

Instapage is an online tool that helps you quickly create and launch landing pages. They focus on what happens after a user clicks one of your paid adverts. It’s also great at helping you track conversion rates on paid advertising campaigns.

Instapage stand-out features:

• Extremely flexible visual editor – Add conversion-focused elements exactly where you want them.

• Heatmap tracking – Tracking clicks, scroll depth, and mouse movement can uncover UX/CRO issues. This is great for your bottom line and your users.

• Dynamic text replacement – Use URL parameters to show personalized versions of your landing pages to visitors. Great for matching landing page and ad copy for higher conversions.

Pros:

• 200+ customizable templates for a variety of use cases

• Drag and drop functionality — using Instablocks

• Launch AMP landing pages right on the platform

• Pixel perfect design

• Easy integrations with other platforms

Cons:

• Web personalization and AMP only available on Enterprise plans

• Enterprise plans can be quite expensive.

5. Unbounce

Unbounce is one of the most highly-reputed landing page builders on the market. Using Unbounce’s drag and drop builder, you can build, launch, and optimize custom landing pages for any campaign.

Unbounce is the easiest way to build and test custom landing pages, website popups and sticky bars. Improve your post-click conversion rates and launch more campaigns, fast.

Unbounce stand-out features:

• Extremely flexible visual editor – Add conversion-focused elements exactly where you want them.

• Dynamic text replacement – Personalise your landing pages based on the text in your ad. Aligning your landing page copy and ad copy can improve conversions.

• More landing page templates available via Themeforest – They’re not free, but it’s nice to have the option.

Cons:

• You are penalized for getting conversions.

• All plans limit the number of visitors.

• Only 100+ templates

• No 1:1 ad-to-page personalization

• An easy solution for scalable creation does not exist.

• No automatic sync between Google Ads and landing pages

• Team collaboration for page designs and heatmap functionality not available

• Dedicated Launch Specialist only provided with Concierge.

• Audit logs only with Concierge.

MonkeyPesa is here with a ready-made Business Management Suite that helps streamline everything from Leads to Deals, Tasks, Accounts, and contacts.

MonkeyPesa is genuinely built for Sales teams. It is simple but well streamlined and organized.

This Software allows for the integration of services like Email Marketing, SMS, and Social Media marketing, and customer support, all in a single business system.

You can contact us on or by a phone call or WhatsApp +256757537658

Subscribe to the YouTube Channel for News and Shows on Tech and Business in Africa