• Ssemujju Lewis E

The Best Landing Page Software

The landing page's main aim is to drive conversion and traffic to a site and get people to take action while on the page.


With the advancement of technology, it is a lot easier than it was a few ago. Many landing page software and builders help get set up quickly and optimize for the best results.


A landing page is one of the most effective ways to quickly capture a visitor’s information and put them on the path to discovering and purchasing your product or service. With the help of landing pages, you can promote offerings such as eBooks, whitepapers, checklists, special discounts, or encourage a visitor to subscribe to email updates from your site.


So, what is landing page software?

By definition, landing page software enables you to create goal-oriented, high-converting landing pages without any technical knowledge. This user-friendly technology makes it easy for non-experts to build, optimize, and publish post-click landing pages without requiring HTML code or a developer.


The best landing page software for you depends on a handful of factors resonating with your needs, i.e., budget, functionality, integrations, complexity, etc.


A basic landing page software is supposed to be equipped with the following:

  • A drag-and-drop builder and WYSIWYG editor - to design pages from scratch

  • Pre-designed templates - to provide a cornerstone to help you build a page that aligns with your campaign requirements

  • Integrations - to allow links with other tools like email marketing tools, CRM, analytics tracking, etc.), so all resources are compiled in one interface.

  • Built-in A/B testing - to analyze performance and know what features perform well or poorly and make the appropriate changes.

The Best Landing Page Software


1. Leadpages

Leadpages is one of the most popular landing page builders for small and medium-sized businesses.

The most effective, affordable way for small businesses to connect with an audience, collect leads, and close sales.

With, Leadpages, you have 160+ free landing page templates that can be sorted based on conversion rates and filtered by industry (blog, eCommerce, fitness, etc.).



Pros:

  • No limits on traffic & leads – Leadpages don’t limit you based on traffic or leads. The same goes for the number of landing pages, alert bars, and popovers you can build.

  • Host and build your entire website – The website builder is fairly simple and doesn’t have the flexibility of WordPress, but sometimes simple is what you need.

  • WordPress integration – Pull your landing pages into WordPress with a few clicks.

  • Facebook and Instagram ad builder – Create ads directly within Leadpages.

  • Unlimited A/B split-testing – While split-testing isn’t available on the lowest plan, there are no limitations on traffic or the number of tests you can run.

  • Checkout widgets and pages that integrate with Stripe – Want to build checkout pages that integrate with Stripe? You can! Several templates are included, but you can add the widget to any page or popover.

  • Lead magnet hosting + delivery – Want to build your email list using lead magnets or content upgrades? You can take care of all of that within Leadpages.

Cons:

  • No AMP functionality

  • Lacking scalable creation capabilities

  • Not all templates are free.

  • Limited customization and personalization

  • No ad-to-page mapping

  • Not SOC 2 compliant