• Ssemujju Lewis E

Understanding Online Marketing

Online marketing has evolved over the years though not very many, and it so happens that it is actually replacing traditional marketing methods.


Now let us get to know what online marketing means exactly! Online marketing refers to the methodology of spreading information about a company’s products, goods, and services going out directly to its potential customers and buyers.


Online marketing employs so many performing actions and skillfulness. Some of these include; social media marketing, email marketing, display advertising, search engine optimization, google ads, using websites, and so much more. This has helped companies reach out to customers in a way that is more effective, efficient, and timely giving customers convenient time to read through the companies products, searching about them, check them out, making choices and dropping into shopping carts, and familiarizing with the company’s products and services.



There are so many good things associated with online marketing. One of them is the fact that it has given space for the creation of new forms of marketing and also continued evolution of social media; this evolution happens overly because the owners of social media platforms are trying as much as they can to meet the needs and the standards of online marketers and also fulfilling the expectations of their customers.


Online marketing has been made such an easy, cheap and efficient technique of fetching customers. So it has replaced most traditional forms of marketing, including billboards, radios, televisions, and fliers/paper leaflets.



To highlight more about the benefits of online marketing, let us take a quick look;

  • This form of marketing allows you to determine the power and influence of the marketing channels used at the moment; this is possible because companies are able or can keep track of the activities being done at their website just right from the time customers start interacting with the website for the very first time.

  • Nurturing the visiting leads and turning them into paying customers.

  • Online marketing can also help companies determine which media platforms are getting them more customers and how best they can utilize them further to get the best sales results.

  • Helps sales reps to determine hot leads (those with high interest), warm leads( those with intermediate interest), and cold leads (those who have little or no interest).

  • It uses simple electronic devices to promote the products and services of a company, making it easy for companies to get profits at the least expense making profit maximization realistic, which is the key aspect for every other business.


Online marketing uses quite a several tools, and some of these tools and methods include;

  1. Search engine marketing

  2. Search engine optimization