• Ntende Kenneth

Social Media Marketing Strategies To Help Your Business

For any company to succeed, it is important to have a strategy upon which its success is based irrespective of the marketing methods, whether it does physical marketing or social media marketing; having a good and well-planned strategy for both of the two is important.

To have a unique and attractive social media marketing strategy, business brands need to understand their audience's needs and interests so that they can perform or produce better something that is in line with the needs of their clients.

A social media marketing strategy guides what you have planned to do, how it has to be done, where to do it from, when to get it done, whom to do it for, why you intend to do it, and how it will come to accomplishment. A social media marketing strategy guides your procedures, what is being achieved, what is not being achieved and helps you measure and monitor your performance.

When you have a direct social media marketing strategy, it becomes easy to implement it and also ensure the issue of efficiency is corrected since it is easy to monitor a concise plan as compared to a big one,

Creating a social media marketing strategy seems quite easy. However, it may not be as you think, especially with starter firms, because creating an organized and well-planned strategy is actually a process from choosing the right channels to knowing where to find your audience and what content you should post for your audience.

Having a social media marketing strategy is key to your brand since you are guided on what you are doing; otherwise, simply posting on your social media platforms without an aim of what you are up to would be a wastage of time.

Let us look at how to craft a social media marketing strategy.

Construct effective and quality content; be sure of the content you post on your social media pages, and before you update any posts, ask yourself the following questions;

Is the content relevant!

Is the content of interest to my audience!

Will this content help to address their needs and concerns!

Am I posting this content at the right time, and is it necessary anyway. When you are sure the above concerns are all addressed, you will have the right audience. Posting the right and quality relevant content for the right people will bring you permanent traffic to your page, and those could be potential customers in the future or now.

Discover your social media marketing goals.

Having a goal upon which you are set to achieve is tremendous for your brand; having a goal gives you a proper direction upon which you are set to follow your goal could either be; increasing brand awareness, generating sales, increasing profits, or driving crazy traffic to your website. A strategic business goal moves the brand forward depending on what you want to achieve and these goals have to be SMART so that it’s easy to catch up with implementation meaning that your goal(s) have/has to be specific that is your goal should be focused and straight forward towards what you want to achieve otherwise there would be inconsistency in achieving them, specificity helps you to know what you want and how you should achieve it and what are the necessities for you to reach to that goal, measurable, your goal should be measurable that is you should be able to evaluate how much you have achieved so far, are you having a promising progress or you are being slowly, then there attainable, your goal should not be too easy to attain otherwise it will become boring and more so it shouldn’t be so hard to achieve because it might become complex, your goal should be realistic that is your goal should be achievable and it must be real as well as in line with what you are meant to achieve and whether it’s what you are actually getting and finally your goal should be timely that is it should have a specific ending date this motivates you to do it in the shortest time period possible.

Discover what your audience wants.

Knowing your audience is key for your brand; that is, understanding who they are, what they want to see, their interests and needs, and where they found it? How do they earn, where they work, and which age group they are equally important? When you have gathered this while, information about your audience will help you know what to past at a specific time; having data relevant to your audience will get more likes, comments, and shares, thus driving more traffic and engagement to your website.

Find out about what your competitors are doing.

Having competition is good because it emphasizes the fact of creativity and innovativeness; if you are a beginner in a certain field, don’t be comfortable instead, bear in mind that you have competition outside here, and if you don’t do your best, then your business will be knocked out in a blink of an eye. Knowing what your competitors are doing helps to lobby into the market with new knowledge, improved products, quick delivery, and constant engagement with your clients, which is key for your business's success. If you don’t have competitors in your physical location to learn from them, then you can try to find those are online; it is just a matter of Google searching about keywords that are in line with the kind of a business you are running, after getting some of those competitors you can visit and subscribe to their social media pages to see what they are doing so you can pick a leaf from them.

Make use of brand influencers.

This is a promotional tactic whereby you employ experts to drive traffic to your website; remember, the more traffic you get, the more new website visitors you get subscribing to your channel, thus getting more likes, comments, and shares. Also, you can use current devoted customers to promote your product and find new customers; you can as well use company workers as brand influencers by; tracking data and pinning on those areas that are necessary for more investment, those doing well and those that are not performing, let there be leadership to evaluate what was done, make sure that all your workers know the most recognized social media practices and finally your workers should have guidelines and mindful of what they are doing with your social media pages.

Find out about the best times to post

For a brand to know what is the best time to post, you have to first find out about the time when most of your audience is online; this can be done manually by cross-checking through your audience to see when most of them are engaged with their social media platforms though it’s said that this method is inefficient therefore you can use social media analytics as well to find out when your most preferred audience is online. Having found the maximum level of engagement by your audience with their social media platforms, then you can always post at that exact, assuming that most of your audience will be able to see your post at that time and engage with you. However, if you post at a different time, your post will likely disappear without being noticed by your clients. More so, be careful about the kind of content you post at certain different points in time.

Discover social media platforms that are most likely to be used by your audience.

This is basically about knowing where to find your audience and what social media platforms do they mostly engage with; for example, if they are teenagers between the ages of 16-24, they are more likely to engage with Instagram, tik tok and Facebook; therefore, you can post most of your content on these platforms to catch their attention, and most of this content must be visual because pictures attract more attention than mere texts if you are targeting professionals for example if your content is educative then you can target to use LinkedIn. You will be able to get attention, for Twitter is usually used by both age groups though most of the content posted here is usually entertainment or political.

Talk to your audience across all your social channels.

Don’t just post your business videos and images and then end there; find time to reply to your audience's comments; this makes them feel valued and counted on. The most audience doesn’t just go online to look but to network with others; therefore, if you are looking up to having a successful business strategy, you have to engage with your audience on all your social media platforms because at each media platform you are talking to totally different people, this is why is advised to running a few social media accounts unless you are sure that you have a variety of time to do this or there an officer in charge of all your social media platforms.

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