• Ntende Kenneth

Social Media Marketing Strategies To Help Your Business

Updated: Jun 8

For any company to succeed, it is vital to have a strategy based on its success, irrespective of the marketing methods. So whether the company does physical marketing or social media marketing, having a good and well-planned strategy for both of the two is essential.


To have a unique and attractive social media marketing strategy, business brands need to understand their audience's needs and interests to perform or produce better something in line with their clients' needs.


Why Social Media Marketing?

Social media marketing refers to social media platforms exercising to bond with clients to put your product, boost sales, and increase website traffic. Social media marketing involves posting relevant content like live videos, texts, prerecorded videos, images, GIFs, and animations on all your social media engagement platforms, talking to your audience, giving an ear to their complaints, and addressing their concerns.


The social media platforms used are Facebook, Instagram, Twitter, Reddit, LinkedIn, Pinterest, Youtube, Snapchat, and WhatsApp. Different business brands use social media for various purposes:

  • to get traffic to their websites

  • to generate sales

  • to get people’s views about a product and its performance

  • to get to a target audience and engage with them

  • to engage with potential consumers of the product or service.


Social Media Marketing Strategy

According to a CoSchedule post by Brady Dukart, 97% of marketers are using social media. In comparison, 78% of salespeople outsell their peers by using social media for their business. He further says that the benefits of using social media to market go further beyond increasing sales and making more purchases.


A social media marketing strategy guides the following:

  • what you have planned to do

  • how it has to be done

  • where to do it from

  • when to get it done

  • whom to do it for

  • why do you intend to do it

  • how it will come to accomplishment.

A social media marketing strategy guides your procedures, what is being achieved, and what is not being achieved and helps you measure and monitor your performance.