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  • Writer's pictureNtende Kenneth

What Is Search Engine Optimization?

Giving a unique value to your site needs to understand SEO. What does SEO mean, or what does it even do? The more you understand SEO and how it works, the more you are likely to attract more traffic to your website, and you will be able to grow your business account in a short time. Today we will dive deep into understanding SEO, what it means, and how it works so that you can actually get to understand more about it.

SEO stands for Search Engine Optimization, which is the process of optimizing your website to get quantity and quality organic or un-paid traffic from the search engine results page. Alternatively, it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This occurs when various and vigorous changes are made to your website design with updated content that makes your website unique, beautiful, and attractive to a search engine. Adjustments are made to your website to make it appear more attractive with hopes of having your content appear among the first pages of the search results when an individual is searching. Search Engine Optimization is a procedure that companies undertake to have their content ranked highly in the search engines. Search engines work by scanning and crawling through different websites to avail classic and appropriate facts about what the searcher wants. Enhancing SEO expands and adds more visibility on the search engines, making it easier to get to your potential customers. Attractive and content-based SEO facilitates higher chances of ushering in more relevant organic traffic. To have the most appealing and relevant organic traffic that will build your own online market and grow your business, you must have relevant content-based SEO. You can employ different tactics to increase your visibility, and one of them is excellent content. Excellent and relevant content helps you gain permanent traffic with potential clients, unlike weak content. There are two broad categories of SEO that can help increase your search results by ranking you highly. On-Page or on-site SEO; On-page SEO are elements that take place on your website, and you can exercise full control over them. Thus, they can be improved over time once you enhance the best SEO practices. These include; title tags, content, site speed, page URLs, image alt tags, internal linking, and so many more. Off-Page SEO Off-page SEO factors are the ones that you don’t have direct control over but can affect your ranking, for example, the external links or links to your site from other sites. Both on-page and off-page SEO factors are important to make you have an attractive website to your users and search engines. When search engine crawlers see how friendly your website is to them and users, it increases the chances that your site will rank well for different searches. Discovering SEO's workability helps you drive more traffic to your website and increase the conversion rate. To optimize SEO, you need to have a good design, writing, and links. SEO is the magic you have to work on your article to make Google very likely to include your post as one of the top results whenever someone searches for that keyword. Well, let us focus on how search engines work to rank content. Search engines have spiders that are automated computerized robots with some limitations. These spiders collect all kinds of information about your website and the pages that make up your site, which allows them to determine what to serve the search on your page. They collect things like page speed, title tags, social signals, internal linking, backlinks, and many more. So many considerations and actions are put in place to optimize a website, bearing in mind that there are over 200 ranking factors used by Google in their algorithm. These include; on-page and off-page factors that determine how well your site is optimized and ranked. The computerized automated robots can’t access a website because they don’t actually see the website: they crawl the website's code. This means they can’t see images or videos, nor are they impressed by flashy designs or audio clips, can’t comprehend the content, and thus, they are bound to some limitations. For a brand to improve its position on the search engine results page, keywords relevant to the content must be emphasized. Remember, most search engines use spiders to search on the Web and analyze individual pages. The spiders read Web pages and index them according to the terms that show up often and in important sections of the page. Keywords about a certain topic can be placed in the title of the content, headers; keywords should also be placed and emphasized in the entire content and usually at the top though they should not be exaggerated in the content, including the use of links, these can be external or internal links, but mostly external relevant links since create some high ranking for your page. Here is a breakdown that explains how search engine optimization works through three processes Search engines have three primary ways in which they work, and these include; crawling, indexing and ranking, but we are going to look at each one of these three terms to understand what they mean and how they work. Crawling Search engine crawling refers to the discovery process in which search engines send out spiders or computerized automated robots to find newly updated content: images, videos, PDFs, and articles through the use of links. Spiders start by finding a few web pages and then follow the links on those web pages to find new URLs. By following this path of links, the crawler can find new content and add Caffeine's index. A database of discovered URLs is retrieved when a searcher seeks information that the URL's content is a good match for. Indexing This involves organizing and storing the content discovered during the crawling process. Search engines process and store information they find in an index. A huge database of all the content that has been discovered and believed to be good enough to serve up to searchers and good enough to result in the relevant information. Ranking This involves providing the best content to answer the researcher’s question; information is ranked depending on its relevancy. When someone is searching, the search engines scour through their indexes, check out the reserved data, and then select the highest relevant content to answer the researcher's question. This ordering of search results by relevance is known as ranking. In general, you can assume that the higher a website is ranked, the more relevant the search engine believes that the site is to the question. In addition to the above processes, we have these steps to understand and throw more light on how search engine optimization works. Optimize the use of on-page search engine optimization elements Knowing on-site or on-page search optimization elements is the most important factor in knowing how search engine optimization works. Each of these elements has a role to play in the search process. For example;

  • The title tag updates what truly matters to the page. It should incorporate your brand or related keywords within the title so that when the searching is done, it’s easy to be found in the top results.

  • Meta Description– the Meta description of your site gives search engines more knowledge of what truly matters to your page.

  • Use of Internal Linksinternal links help to connect searchers to your internal page and can be able to dive deep more into different pages of your website by following links that are included in the content.

  • Use of bold texts -bold texts usually attract some attention as compared to smaller texts. Bold texts can be easily noticed by readers and are more likely to be tapped, thus increasing the likelihood of being seen in search engines and the search results.

Optimize the use of Off-Site or off-page Search Engine Optimization Using links in trying to drive more traffic to your website is so important. These include external links from outside your link or lead the reader to a new different page. Internal links lead or connect the reader to the writer's page, and this helps to drive more traffic to the writer's page in this case, yet it’s always the major intended goal. Relevant Content is Important Having relevant content is extremely important for site visitors and search engines; engaging content increases more traffic; even when the spiders are doing the crawling, it is more likely to appear on the first search engine results page. The more effective and interesting content you are, the more on-site readers will enjoy the content and stay longer. It influences the working of the search engine to put a greater ranking on your page. The best way to satisfying both visitors and search engines is to have quality content on your site. Different kinds of quality content that you may offer on your site are; Blog Posts, Articles, E-Books, videos, images, and infographics.Understand How Google SEO Works via Google+ Having an account with google+ can also help you rank higher in the first search findings. Google’s own informal organization can help you rank better in list items for individuals you are associated with. For instance, when I’m signed into Google+ and scan for ‘SEO’ in Google search, I get below-given five search results customized as per my friend list, which can help you rank in the top 5 on Google. Monitoring your search optimization campaigns is equally important. Tracking your performance helps you know the visitors to your website; this can be done using Google analytics. You can screen your organic traffic sources to perceive what keywords individuals utilize to discover your site in their queries. This helps you realize what keywords you ought to focus on in your SEO campaign.

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