• Ssemujju Lewis E

The Best Sales And Marketing Software In Nigeria

Updated: Feb 3

Efficiency is the name of the game today. Companies want to have the word of their offers out there, attract customers, engage with them and ultimately retain them. These companies are turning to sales and marketing software to nullify the redundancies of marketing and sales processes.


The adoption of sales and marketing software ensures that all data is in one place, helping the modern marketer save time and resources while at it.


The Best Sales And Marketing Software In Nigeria


1. MonkeyPesa CRM

MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you. It is the best sales and marketing software in Nigeria.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa


The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


It is a catch for small and medium enterprises, from social networking tools, project management to CRM, document management, calendars, team management, email marketing, phone management, and flawless lead management.


Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.


2. Sage CRM

Over the years, Sage has gained trust, and so far, over 15,000 companies worldwide are trusting sage as one of their stand-alone business solutions. Sage CRM helps businesses realize improvement in productivity and visibility hence aiding businesses to make informed decisions. It is a very durable sales and marketing software to use in Nigeria.


Sage CRM is a cloud-based CRM that gives flexibility to teams to work from anywhere, which improves performance and productivity. Additionally, Sage CRM gathers all the customer data into a single platform; this makes monitoring easy and turns a business into a customer-centric company.



Sage CRM supports several industries, and these include;

  • Financial industries

  • Hospitality and hotel management

  • Agriculture

  • Maintenance and field service

  • Manufacturing, retail and distribution

SAGE CRM features are categorized into sales, marketing, usability and customer service, these include;

  • Email and SMS communications

  • Lead, opportunity and close tracking

  • Customizable workflow

  • Insight and trend-tracking with charts, dashboards and reports

  • Campaign progress and result reports

  • Automated case logging

  • Escalation of cases

  • Customer self-service

  • Document library

  • Easy to use and adaptable

  • Social media integration

Top sage CRM features include;

  • Centralizing data

  • Automating sales process

  • Gaining business insights

  • Delivering exceptional customer experience

  • Managing and growing contacts

  • Identifying better marketing efforts

3. Zoho CRM

Monitoring your leads becomes effective only when you use Zoho CRM as an alternative to EngageBay. Zoho provides the best client service, provides updates for their customers, user-friendly services, and continually struggles to keep a tight relationship between themselves and their customers; thus, anyone would consider it an excellent sales and marketing software to use in Nigeria.


All your business problems got a solution should you choose to use Zoho CRM as an alternative to EngageBay. It handles a lot, from accounting tools to collaborative apps. Zoho compiles customer data from various sources, like e-mail, live chat, calls, and social media. In addition, it provides real-time analytics and notifications for every customer making it easy to provide individual targets to each team member and monitor their progress using the central dashboard.



Zoho’s features build and automate sales processes, create distinct portals for customers and develop custom solutions and integrations. Zoho has impressive and affordable components, such as email marketing, lead generation, customer service, and reporting. Additionally, it combines with other apps, such as; Evernote, MailChimp, Google Apps, Microsoft Office, and QuickBooks.


Zoho CRM is suitable for all kinds of businesses ranging from small to large companies; it offers a free version for the first 15 days and has payable packages as well that is; standard package goes for $12 a month, professional goes for $20 a month, enterprise goes for $35, ultimate goes for $45while the unlimited edition goes for $100 every month.


4. Oracle CRM Nigeria

Oracle CRM solution aids in directing how customers relate with the business, that is, analyzing, administering, and civilizing customer relationships. Oracle CRM is a cloud solution that follows up on customer journey from a lead up to purchase.


Oracle CRM is preferred due to the associated benefits that are;

  • Analyst reports

  • Cloud economics

  • Corporate responsibility

  • Diversity and inclusion

  • Security practices and Gartner MQ for ERP cloud.

Oracle products include; infrastructure, oracle cloud infrastructure, software, hardware and featured products.


Oracle CRM has features to support the products they offer, and some of these features include;

  • Social CRM

  • Customer data integration

  • Price management

  • Self-service and e-billing

  • Quote and order capture

  • CRM gadgets

  • Business intelligence applications and partner relationship management.

Oracle pricing; there is a free trial, but Oracle CRM pricing starts from $75 per month, the standard version goes for $90 for each user per month, the enterprise version goes for $125 for each user per month, and the self-deployed version goes for $110 for each user per month.


5. Getresponse

This has a good number of years in serving businesses, and, interestingly, most of them have been able to flourish, and that is what Getresponse does for your business. Getresponse aids you in getting started with email automation and offers tons of templates. In addition, it has landing pages to help get in touch with customers and funnels to do the nurturing and marketing. Getresponse can combine with the already used online tools like WordPress, PayPal, and WooCommerce and has a wide variety of marketing analytics and reporting features.



Why would we recommend Getresponse?

  • Wide range of marketing and automation tools

  • Good lead nurturing

  • Eye-catching landing pages

  • Combining with the leading apps

  • Excellent and favorable for all kinds of companies




Getresponse prices are affordable, starting from $15 monthly, depending on your business needs. If your business needs are many, for example, wanting to reach out to 3000 customers, you will be required to have around $45 monthly; essential needs go for $69 monthly. Professional goes for $139 monthly, while advanced needs, including enterprise campaigns, go for $1199 monthly. Thus, Getresponse is price/pocket friendly and favors those with a small pocket but with several customers' needs and can help you find many more email marketing solutions, automation options, sales funnel, and landing pages.

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