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Email marketing is an efficient tool to increase sales and grow your business in all industries. Entrepreneurs use email marketing to nurture leads and subscribers into purchasing customers. Businessmen and women use email marketing to show their brands to clients and offer discounts and promotions to their supportive customers.
Research shows that email marketing campaigns achieve an engagement rate of 22.86% compared to a 0.6% social media engagement rate. Email marketing is one of the most important marketing strategies and forms entrepreneurs should consider to reach the target audience.
In some cases, entrepreneurs find challenges when using email marketing to get leads and improve sales. This usually depends on your email marketing strategy to build meaningful relationships with your clients and subscribers.
How can email marketing help you increase your sales?
1. Ensure that emails are delivered correctly to the right people.
If your emails aren't getting delivered to the right people, the chances are high that email marketing may fail. When sending out emails to prospective clients, ensure that you have entered the correct username and the mail to deliver a message straight to the target person.
Usually, when an email isn't delivered, there is no notification unless it’s a wrong address or one that can’t be found. This might result in reduced sales if most emails are sent to bad people.
Ensuring that email messages have reached the designated receivers can substantially impact the increment of the sales numbers, boost the flow of profits and increase the revenue generated for the company.
2. Build Organic leads
To grow and increase sales for your business, it’s essential to gather subscribers and leads interested in your business's services and products. Developing customer personas depending on your target audience is better than creating email lists. This allows you to market to those interested in your products.
Building organic leads requires creating a kind of image that will appeal to your customers and show the relevancy of your products. You can start by considering the pain points and goals of your audience. Then, consider how to use your products or services to solve their problems. While building an organic audience, you need to consider the type of people you must reach out to; for instance, if you deal with a young generation, it’s okay to send funny messages and crack jokes. However, older people might want to see the formal and more serious approach to doing things. Your email marketing campaign will likely become successful when you are informed about the kind of people you have to send email messages to.
3. Segment your lead list
Segmenting a lead list involves looking at your Google Analytics information and current email subscriber statistics. In addition, segmenting a lead list involves dividing subscribers' lists into different groups depending on the needs and interests of your customers.
Segmenting lead lists helps increase sales quickly since customers' needs are provided per relevancy. For example, suppose you are a business owner who intends to satisfy their customer's needs fully. You may want to divide your customers into different clusters depending on what they get from your business. For instance, you might wish to help customers interested in customer relationship management services, those looking for marketing solutions or those interested in sales services.
You can determine where each subscriber falls using analytical data based on their behaviour and registration details. Different lead groups require you to create other forms of content about your products or services to cater to each segment group. Knowing more about your potential customers can aid you in growing relevant lead magnets for your business.
4. Make use of on-site email captures
You can gather prospects when you have fully discovered your audience's needs. The bigger the number of customers on the email list, the more sales you will likely make from your email marketing campaigns.
To get more leads, it is first essential to identify the people interested in your business's products. At this point, as a business owner, you should be able to offer your customers lead magnets that help them solve their problems. For instance, your clients can use e-books, checklists and comprehensive guides to find knowledge to address some of their problems.
Sharing your lead magnets on your website pages is helpful so that when website visitors find your valuable information, they can drop in their email addresses to get the e-book, guides or any other lead magnets. One of the most recommended ways of capturing on-site leads is using OptinMonster. OptinMonster allows you to make custom pop-ups that target customers depending on their on-site behaviour.
5. Send emails consistently
Legitimate and consistent email marketing results in a higher number of sales. Research shows that most people check their emails daily; therefore, be sure you are on the right track when sending regular emails to people. This helps you to stay ahead of your competition while generating more sales.
Contacting the already existing subscribers helps build and nurture loyal people who will open and read your emails. Sending weekly or daily emails to your contact list would help you fetch more sales.
6. Ensure that your emails are precise.
Your intention as a business owner who wants to gain acceptance from subscribers should be to capture and maintain the reader's attention once an email is opened. Therefore, ensure that the email messages you write are clear, precise, brief and straight to the point so subscribers can pick the news and act on it when they read.
Keeping short emails helps you get a positive response from your campaign so long as your audience knows what you can offer them. In addition, keeping brief and straight-to-the-point emails becomes simple for people to take the necessary actions.
Currently, most people open their emails on mobile devices with a small space or a front screen. That might make your text appear long and more likely to be ignored since people don't have much time. Therefore, endeavour to keep your readers brief while driving a message home.
To avoid having or sending out bulky emails to your target audience, here are your take-home points;
Don't beat around the bush
Use bullet points to break your email
Have a primary CTA per email.
7. Repeat your successful email marketing campaigns
One good turn deserves another. If your previous email marketing campaigns were successful, they would likely become more successful if repeated. You can repeat a movement with new subscribers or those who could not make purchases in the previous campaigns. This will help you know your leads more and make some sales.
8. Customize each email to an individual
Customers get a unique experience and personal attachment to the business when an email message is customised. Personalizing emails makes customers feel special, which multiplies your chances of continuously capturing and maintaining customers to support your business. Personalizing is made possible by studying your client's behaviour concerning your company.
Research from email marketing campaign monitors shows that personalized subject lines have 26% more chances of being open than generic and non-personalized email subject lines.
9. Have a landing page for your email marketing campaign
A/B testing is essential for finding success with email marketing and increasing the number of sales. Split testing efforts should be put into emails and a page to find the most relevant traffic to your email. Creating a landing page where your email traffic can be directed or diverted is essential to convert to higher conversions and get the best out of your return on investment.
The must-have aspects for a good landing page include; a strong headline, a sub-headline that supports a headline, a supporting image or video explaining the use of the landing page, social proof and a CTA to convert subscribers into buyers.
10. Endeavour to write valuable emails
An email that doesn't add value or speak sense to the customer will likely be ignored. That might affect the success rate of your email marketing campaigns. The content you share with your subscribers must always be valuable to keep yearning for more.
Valuable emails attract subscribers to read them more and more. This decreases the rate of those who unsubscribe while increasing subscribers. Customers who understand the value or importance attached to an email are more likely to need your products or services. This increases the rate of translating more sales in the process.
About Email Marketing With MonkeyPesa CRM
MonkeyPesa CRM is in the bracket of an all-in-one business automation tool, from sales marketing, automation or customer support. With its devotion to helping Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, and easy-to-interpret dashboard make it ideal.
CRM aids businesses in getting prospects and insights to convert more leads to become customers and manage customers across several channels. At the same time, they go through the selling process.
MonkeyPesa possesses an email marketing service that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create and send email campaigns to your email list simultaneously.
Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, courses, and trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.