What Is Email Personalization?
Updated: Jun 8
Email personalization is when marketers use the information provided to them by their clients and craft messages tailor-made for particular individuals.
They may not say it, but your clients hate being spoken to in a mass. Being personal in your email messages gives the message a tone of friendliness. To make your message appear unique, you have to consider using words like; you, us or me. That kind of tone makes the message appear like it's coming from an individual and targeting the receiver.
Email messages that appear personal seem to invite customers to take action. This makes them think that you are interested in their likes and preferences, making them feel special. Don't make your email messages look corporate, write your messages like you are talking to your customers in person. This will become easy for you to connect with them.
Tips to help you write and ensure personal email messages for your customers;
Use plain language while talking to leads.
Use words that make the text appear personal, like me, you or us
Make an emotional connection with masses of email contacts.
Email personalization stats
Personalization is one of the strategies that have redefined email marketing.
74% of marketers have stated that targeted personalization increases their overall customer engagement rates – eConsultancy
Personalized calls to action convert 202% better than default calls to action – HubSpot
Personalized email marketing is said to generate a median ROI of 122% – Instapage
Email subject lines that are personalized create an average of 50% higher open rates – Oberlo
Segmented and targeted emails generate 58% of all revenue. – DMA
Emails with personalized subject lines are 26% more likely to be opened. – Campaign Monitor
Personalized emails deliver 6x higher transaction rates. – Experian
53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen
Layers of email personalization
Depending on your objectives and automation software, you can go one of two ways with email personalization.
1. Simple personalization
This is essential personalization. This way shows information like name, location (country) about your customer.
2. Smart personalization
This way provides more details in personalization. Here, you can modify the contents of your email automation and personalization to suit the data availed to you by your clients. In addition, this way can send products specifically to men and women in the same email campaign.
Ways To Use Email Personalization
Personalize your copy
Subscribers want you to give them a personal shout out, and like hearing their own name. That’s why emails with personalized subject lines are 26% more likely to be opened.
Personalize your imagery
Color is a beautiful thing. Include images in your images. You can personalize images based on different data and customer profiles.
Personalize your offers
There are no two similar people. Therefore, you can enjoy increased click-through rates and conversions by personalizing your offers. Savvy marketers will use data to create customer profiles and then create different content offers for different types of subscribers.
Personalize your product recommendations
With the help of an email service provider, you can integrate a customer’s recent purchases or browsing history into your email marketing. Then, use the data collected over time about the behavior of your clients to inform your recommendations. When relevancy increases, cross-selling and up-selling becomes more viable.
Personalize cart abandonment emails
Pay attention to cart abandonment. Cart abandonment loses $4 trillion of revenue each year. However, 65% of abandoned carts can be recaptured within 24 hours, and emails sent within 60 minutes of cart abandonment have a 40% open rate.
Personalize based on behavior
Email marketers can compile data from social properties, back-end system, and email service provider to send more relevant offers. These highly targeted segments are based on customer interest, behavior, and engagement with their marketing properties. Once lists are segmented, marketers can trigger automated customer journeys with personal offers.
Segmenting and dividing email lists involves categorizing your audience according to their specific needs and interests. In addition, it is noted that sales representatives and marketers who used segmented campaigns improved revenue for the business by about 760%.
About Email Marketing With MonkeyPesa CRM
MonkeyPesa is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to helping Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics and easy-to-interpret dashboard make it ideal for you.
The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages customers across several channels. At the same time, they go through the selling process.
MonkeyPesa possesses an email marketing service that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once.
Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free courses, and free trials. This helps to draw more people to join your email listing. Thus, email marketing allows meaningful conversations with people interested in your business.