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Email marketing involves the use of online platforms to send various marketing emails to your subscribers or customers. This doesn't only help you build better customer relationships and aids you to acquire new customers, enhance the excellent experience, and improve customer retention and loyalty.
However, sometimes it gets a little tense, especially if you don't know what to do. Here is an outline of the features and the things you need to put into consideration:
Advanced eCommerce
DKIM and SPF
Multi-Inbox previews
Email Opt-In Pop-Ups
Landing page builders
Customer Data
Omnichannel messaging and more
Through a vetting exercise of the above-outlined features, we came up with a list of email marketing software tools that we believe can be the best for your business. So, entrepreneurs in Zambia, we got you covered in this article.
The Best Email Marketing Software In Zambia
1. MonkeyPesa
MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, marketing automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.
The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.
MonkeyPesa possesses an email marketing service in South Africa that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create an incentive called a lead magnet. You can create several types of lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.
The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.
MonkeyPesa CRM Features:
Team collaboration
Contact management
Pipeline management
Data security
Insights, analytics and reports
Human Resource and payroll
Inventory and stores
Bulk SMS and emailing
Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.
A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.
The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.
2. Pipedrive
The most friendly and easy-to-use sales software planned to go well with small and medium businesses. It is designed with the most trusted features to aid you in administering your business and envisage the sales pipeline and the sales activities to prioritize. Chatbots and webforms are some of the features of Pipedrive to help you monitor and manage leads. Considering the features of Pipedrive, here are some of them;
Monitoring communication through calls and emails
Scheduling meetings
Saving time
Activity reminders like open API and webhooks
Security reports and insights.
Pipedrive easily integrates with other tools, for example; salesforce, HubSpot, and Zoho.
Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.
Pipedrive offers a free trial. An essential package goes for $15 per month; an advanced package is for $29 monthly; a professional package goes for $59 monthly, while an enterprise package goes for $99 per month.
Why should you use Pipedrive?
It puts all your contacts, emails, calls, deals in a central place, making it easy to access
It helps teams work efficiently since it speaks to business needs
Gives access to customer reporting tools. There are more advantages of using Pipedrive sales software; you need to give it a try.
Promotes efficiency via the visual representation of the entire deal process
Pipedrive features include;
Monitoring communication through calls and emails
Scheduling meetings
Saving time
Activity reminders like open API and webhooks
Security reports and insights.
Pipedrive easily integrates with other tools, for example; salesforce, HubSpot and Zoho.
Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.
Pipedrive pricing: the software has a free trial. There is a provision for a monthly or annual subscription depending on what you want for your business. An essential package goes for $15 per month; the advanced package is for $29 monthly, the professional package goes for $59 monthly, and an enterprise package goes for $99 per month.
Why should entrepreneurs consider Pipedrive?
It puts all your contacts, emails, calls, deals in a central place, making it easy to access
It helps your teams work efficiently since it speaks to business needs
Gives access to customer reporting tools. There are more advantages of using Pipedrive email marketing software; you need to give it a try.
Promotes efficiency via the visual representation of the entire deal process
3. Insightly
The software that is meant to complement the work of small and medium businesses was born in 2009 in San Francisco. It covers almost all manufacturing, consulting, professional services, media and advertising, nonprofit, and technology companies.
Insightly has impressive features like workflow automation, 3rd party integration, reporting and project management, marketing, sales and integrations, thus helping you follow up with your customers and strengthen relationships.
There is a free trial version, but on an annual bill, the plus plan goes for $29, the professional plan is $49, and the enterprise plan is $99.
Why should you use Insightly?
Good user ability and quality interface
Has improved products and functions
Caters for all needs of medium and small businesses
Easily integrates with other platforms and software tools
Has effective lead and pipeline management
4. Salesforce
The most popular and recognized all-in-one sales solution designed to do the best for all your business enterprises, currently it’s among the tools leading in CRM and the best in class.
Regarding product vision, revenue growth and marketing execution, the sales force takes the trophy, and the majority of the enterprises have praised it.
Salesforce cares for all kinds of businesses. It has an edition for small and medium enterprises and offers them products a robust set of CRM tools and resources at an amicable and bearable price. It is easy to use and has several features that small businesses can use; however, most are set for large companies and enterprises.
The prices are pretty bearable; for instance, the essential package goes for $25 a month for ten users and below, the professional package goes for $75, the enterprise package goes for $$150. In contrast, unlimited goes for $300, but a free trial version also lasts for a month.
Why should you choose salesforce over any other?
You are free to have all the features unless your budget limits you
Avails the complex sales process requirements
Offers products for all business sizes and has the most significant implementation partner in South Africa
Got a significant number of product enhancements
5. Zoho
An entrepreneur who wants to have the best sales, good customer experience, e-commerce, service, and marketing should try Zoho. With this sales software, there is effectiveness while measuring leads. Moreover, it gives some of the best client services, avails updates to their clients, and is easy to use. The customer-business relationship is prioritized; hence, it’s regarded as one of the best sales and CRM software.
Zoho has affordable features like;
lead generation
customer service and reporting, and more.
In addition, it easily integrates with other applications and tools like; Evernote, MailChimp, Google Apps, Microsoft Office, and QuickBooks. Put forward to address all the challenges of small, medium and large businesses.
Referring to prices, Zoho has a free version that lasts for the first 15 days, but paid packages go for; a standard package is for $12 a month, Zoho Begin is for $7, professional goes for $20 a month, enterprise goes for $35, Zoho ultimate goes for $45 while the unlimited edition goes for $100 every month.
Why should you use Zoho?
Its products and functions are easy to use
Good for sales organizations, mainly those with complicated B2C sales cycles.
Refunds customers who are not satisfied with their services