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  • Apophia

The Best Email Marketing Software In Kenya

Updated: Feb 13, 2023

Your audience drives email marketing. Always keep something in your readers' minds about your business, whether it's educational information about your industry, operational messages about your service, or marketing messages about the products you offer.

Becoming successful with email marketing is transitional. It combines good planning and analyzing data to improve your work drastically.

The Best Email Marketing Software In Kenya

1. MonkeyPesa CRM

MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, automation or customer support. With its devotion to helping Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, and easy-to-interpret dashboard make it ideal.

The CRM aids businesses in getting prospects, insights, converting more leads to become customers and managing customers across several channels. At the same time, they go through the selling process.

MonkeyPesa possesses an email marketing service that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create an incentive called a lead magnet. You can create several lead magnets, like free books, courses, and trials. This helps to draw more people to join your email listing. Thus, email marketing allows for meaningful conversations with people interested in your business.

The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows tracking time, generating invoices, Pro-forma invoices, and quotes, and getting much more money faster. And the real estate system helps companies acquire property, landlord management, tenant and the necessary automation.

MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resources and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step toward maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.

A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead or prospect from one stage of your sales funnel to the next.

The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.

Social Media is a very relevant tool for sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, and Direct Messages.

2. Unbounce

This is a marketer's favourite. Unbounce turns visitors into customers just after a pretty while. Most marketers use Unbounce due to some of its features that help marketers reach their goals so fast; for example, the drag and drop builder, which saves part of your time, readily combines with other tools, uses templates for landing pages has got connections.

Unbounce email marketing software helps you build, launch and optimize custom campaign landing pages. Unbounce email marketing software targets pop-ups and sticky bars for real users or consumers. This helps to bring more revenue and more leads from those web pages. In addition, Unbounce has a drag-and-drop builder, which helps to accelerate the landing page production process and build high-converting pop-ups and sticky bars.

Unbounce pricing plan; the starting price is $72 per month. However, there is a free trial available for use.

Unbounce email marketing software integrates with over 173 tools and applications. These include; Wrike, LeadsBridge, Capsule, BigMarker, EmailOctopus, OptiMonk,, LiveCall, Colligo WalletIn, WordPress, Mailchimp and more.

Unbounce features include;

  • API, customizable branding

  • customizable templates

  • drag and drop

  • reporting and statistics

  • reporting and analytics

  • AB testing

  • CRM

  • Conversion rate optimization

  • form builder and more.

3. Engagebay

EngageBay CRM, at a glance, is a rich software that can combine a sophisticated CRM/contact management system alongside email and newsletters. As a result, it enables you to manage your customer relationships better.

It is equipped with Marketing, Sales, and Service automation features to scale your business. The exhaustive list of features allows you to capture leads, nurture and engage with them, convert them to happy customers and provide a superior customer experience using the unified platform.

One of the most cost-effective and easy-to-use sales and email marketing automation

Software is EngageBay. Engagebay sales and email marketing software is an integrated sales, marketing and customer service software that provides small and medium businesses solutions.

Engagebay email marketing software easily integrates with other tools and applications such as; office 365, WordPress, Google calendars and contacts and many others. In addition, Engagebay has exclusive features: landing pages, marketing automation, contact management software, sales CRM, and email marketing.

Engagebay email marketing software mainly has three stacks that can support your business to grow: marketing, sales, and service. In addition, Engagebay marketing software has features like; form builders, automation, scheduling and landing pages, all of which support the growth of your business.

Engagebay email marketing software's outstanding features include; canned responses, support groups and auto-responders. These help to solve ticket issues in a friendly way that comforts a customer. The service bay has a live chat feature that allows business managers or sales reps to communicate with customers in real time.

The sales email marketing software has features and tools that allow third-party integration to make appointments with clients, giving you a holistic view of sales progress through visual charts and metrics from Engagebay’s dashboard. In addition, Engagebay's email marketing software is fit for small businesses since it has a free trial. The free trial version has features that help build landing pages and make it easy to track and analyze results.

Engagebay email marketing software has a free trial version; however, other pricing packages range from$8.99 per month. Engagebay is recommended for small businesses and startups wanting a lasting solution to address marketing, sales and customer service support.

4. Odoo software

Odoo software is a platform that readilyMoreover, it combines with other relevant software tools and apps. It is a customizable and open-source software with expert design business applications.

Odoo software has an intuitive database that can help to achieve critical business needs. Odoo, email marketing software, is an all-in-one software that helps businesses reach their specific needs and demands. Odoo, email marketing software, serves small, medium and large enterprises.

The software easily automates manual business processes. This brings efficiency and effectiveness, vital for the business's success since more time is saved and used to look out for more revenue-generating activities.

Odoo, email marketing software, secures and gathers business functions in a centralized platform. This allows teams to work with other departments that may need to use the same venue. This improves efficiency and increases the chances of productivity.

Odoo's pricing plan: a free trial version is available. However, the starting price is $12 per user per month.

Odoo integrates with over 115 applications and tools. These include; Time Doctor, TiMi, RingCentral MVP,, NextCloud, Salesforce, Mailchimp, Google Analytics and more.

Odoo product features include;

  • accounts payable

  • accounts receivable

  • bank reconciliation

  • billing and invoicing

  • CPA Firms and Cash Management.

Others include; bank reconciliation, general ledger entry, vendor management, backlog management, kanban board, request management, status tracking, calendar sync, mobile access, multi-location, online booking, online invoicing, project billing, etc.

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