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CRM is software that identifies, captures and documents or records all interactions between customers and the business itself. Recording customer details and following up helps the company better understand its customers to provide relevant services and solutions.
CRM software helps to computerize most administrative tasks, which reduces employees’ workload, giving them more time to concentrate on other revenue-generating activities such as converting leads. This is the essential use of CRM 101.
CRM software is commonly used by the sales teams, marketing teams and customer service function. CRM allows teams to access the customer database, which holds clients’ information; this helps teams work together and deliver the best to their customers since there is free access to the required client data/ information.
CRM software crafts solutions to customers' needs based on the already existing data, which helps boost the performance of sales, marketing and customer service functions. Providing services based on customer data helps to promote customer satisfaction, resulting in customer retention and continued support. In addition, CRM software automates work, reducing the number of workers needed to accomplish tasks, reducing expenses while expanding the business in all forms.
CRM software helps businesses get the information needed in a fast and accurate manner, which helps manage relationships with customers. Additionally, CRM helps to tap into available business opportunities, follow up with leads more efficiently, set goals for teams, and keep track of transactions to get paid online quickly.
CRM software can change and transform a business into a more efficient, productive, streamlined and profit-making venture. This is because CRM software eases communication, helps to make informed decisions based on the data present and boosts operation due to automation of tasks.
Rwanda is one of the fast-developing countries of East Africa whose technology will be at its peak in the next few years to come. It is one of Africa’s smallest countries, but it has some of the best CRM software tools that are easy to use and affordable in terms of costs. In addition, the software allows businesses to pay once, which eliminates monthly or annual subscription fees that tend to be expensive in the long run. Paying once and for all help businesses to have unlimited user accounts, unlimited customer accounts and unlimited invoices and proposals.
The best 5 CRM software for Rwanda
1. MonkeyPesa CRM
MonkeyPesa CRM is in the bracket of an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you. It is the best CRM in Rwanda.
The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.
The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.
MonkeyPesa CRM Features:
Team collaboration
Contact management
Pipeline management
Data security
Insights, analytics and reports
Human Resource and payroll
Inventory and stores
Bulk SMS and emailing
Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.
A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead or prospect from one stage of your sales funnel to the next.
The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.
Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.
2. Hubspot
This is one of the best CRM software tools that serve all businesses ranging from startups to large business ventures. In addition, Hubspot offers free tools for teams and best manages customers’ contacts well.
Hubspot CRM enables you to do many valuable things with your contact base, such as keeping all contact information (including internal notes) in a centralized place and automating different reminders.
Hubspot CRM is software built for marketing and sales companies that want to use proven techniques for ushering in new clients and customers, especially businesses that generate customers via online marketing and sales.
In your quest to identify a CRM perfect for your business, chances are high you have come across HubSpot free CRM. You can store up to a million contacts in your HubSpot database with the free CRM. Furthermore, an unlimited number of your team can access your database, Integration with Gmail and Outlook, Email and Meeting Scheduling, Capture, Store, and track sales leads.
Hubspot’s CRM is a tool that teams find friendly to use, and more so, it automates tasks the number of administrative tasks to concentrate on. In addition, Hubspot gives access to the visibility into the sales pipeline in real-time through the visual dashboard.
Hubspot CRM allows you to have access to sales performance reports and individual performance in real-time. This allows business managers to review and identify where there are potholes so that teams can lay strategies for achieving success where it has failed.
Hubspot has solutions for small, medium and big businesses. However, Hubspot works better for everyday business transactions since it is easy to use, captures customers, manages data, records calls and meetings, manages sales pipelines and also aids sales reps to monitor contacts with customers and deals. In addition, Hubspot aids managers to get an insight into the sales activities, marketing tools and activities.
Small businesses and startups commonly use Hubspot and medium companies but serve large enterprises as well. Hubspot provides a free trial version that supports small businesses and startups through their growth stages. Packages that can be accessed at a cost include; a starter package for $45 a month, a professional package for $450 a month, and a package for big enterprises goes for $1200 per month.
Hubspot is one of the CRM software commonly used by businesses in Rwanda. It has unique benefits it delivers to its users, such as; being easy to use, a free forever trial version, and cheap packages.
Hubspot features include;
Free CRM software
Free versions of sales Hub
Combination of Gmail
Outlook calendars, and Email
Deal stages
Pipeline and opportunity tracking
Website chats and bots
Email tracking
Reporting and tracking meetings
3. Oracle CRM Rwanda
Oracle CRM solution aids in directing how customers relate with the business, that is, analyzing, administering, and civilizing customer relationships. Oracle CRM is a cloud solution that follows up on customer journey from a lead up to purchase.
Oracle CRM is preferred due to the associated benefits that are;
Analyst reports
Cloud economics
Corporate responsibility
Diversity and inclusion
Security practices and Gartner MQ for ERP cloud.
Oracle products include; infrastructure, oracle cloud infrastructure, software, hardware and featured products.
Industries served by oracle CRM include; automotive, communications, construction and engineering, consumer goods, education and research, financial services, hospitality, media and entertainment, professional services and more.
Oracle CRM has features to support the products they offer, and some of these features include;
Social CRM
Customer data integration
Price management
Self-service and e-billing
Quote and order capture
CRM gadgets
Business intelligence applications and partner relationship management.
Oracle pricing; there is a free trial, but Oracle CRM pricing starts from $75 per month, the standard version goes for $90 for each user per month, the enterprise version goes for $125 for each user per month, and the self-deployed version goes for $110 for each user per month.
4. PHP CRM
PHP is CRM software that keeps track of clients’ information and details like contact details, customer queries/ complaints and preferences in a single location. Using CRM to manage your business somewhat assures you that customer data is safe and will be maintained.
Having a bunch of full customer details makes follow-up easy and consistent, which yields customer satisfaction and loyalty and builds long-lasting relationships with customers over time.
PHP CRM is software commonly used by companies of all sizes in Rwanda. To improve productivity and grow more profits and revenues, the CRM software uses technology that reduces administrative manual work and automates business processes to create efficiency.
PHP CRM software frequently engages customers, growing customer satisfaction and developing retention over time if customers’ queries and concerns are attended to in time.
PHP CRM customizes individual customer interactions virtually. This creates a feeling of contentment amongst customers and keeps them connected to the business, enhancing continued support.
PHP CRM software enables companies to manage interactions with existing and potential customers. The CRM software keeps personal and contact information, marketing automation information and more customer data details in a single central location which becomes easy for any employee to find the pieces when necessary.
Features of PHP CRM
Lead management system
Opportunity management system
Customer management system
Appointment management system
Files management system
Quote management system
Invoice billing management system
Expense management
GST tax management system
Inventory management system
Reports management system and more.
PHP CRM helps to generate new customer relationships while strengthening the existing ones. The software gathers and analyzes data from emails, websites, social media, phone conversations, live chats and any other points of interactions. Proper analysis of the collected data helps companies make informed decisions to sell more and make more profits and revenue, enabling the company to meet the set goals effectively.
PHP CRM is best designed to suit startups, small businesses, nonprofit organizations, the education industry, manufacturing companies, health care, insurance companies and more plus midsized companies. The pricing starts at $9 per month.