• Ssemujju Lewis E

Sales And Marketing Software For Your Business In Uganda

Updated: Sep 10, 2021

The world of business is harsh because, in the introduction, you will be looking at the Fortune500 and comparing yourself with them. That is wrong. It is not fair to you. We all start somewhere.


The beauty of adopting sales and marketing software reduces the gap between already established businesses and those just starting. Important to understand is that many of the sales software and tools used in day to day running of business activities are the same tools used as Customer Relationship Management software tools. These are used for administering client interactions with the business or company—the journey of moving a lead from prospect to closing a sale with them as a purchaser.


The best sales and software put sales automation and marketing automation (workflow automation) at the free front, together with ease in communication. These have to translate to generating traffic and quality leads. It allows for managing marketing campaigns, optimizing resources, and has features for data collection, analytics, team collaboration, branding, phone call tracking, social media marketing, content distribution, SEO, leads scoring and nurturing, and email marketing.


In this post, we’ll share the best marketing and sales software for businesses in Uganda so you can save yourself time and money with your marketing efforts.


The Best Sales And Marketing Software In Uganda


1. MonkeyPesa

MonkeyPesa CRM is in the bracket of an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.

Run your business better with software built to grow with you from startup to fortune 500

The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. Invoicing and billing system helps track time, generate invoices, Pro-forma invoices, quotes and get much more money faster. And the real estate system helps real estate companies to get property, landlord management, tenant and the necessary automation.

MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create leads based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead or prospect from one stage of your sales funnel to the next.


The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.



Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.


2. HubSpot

If your company uses HubSpot CRM, finding an associated app to help you catch updates would be the best move. With this, you can still add information and any other updates as you go; you specifically don’t need to have a computer to do it, or in case you traveled, but without a computer, you can still add up the updates to a company platform using your phone, and this is quite flexible to any salesperson. You can download the app and get started today while you are on the move.



HubSpot stands out by going beyond sales with its marketing hub, which provides an all-in-one solution to run complete inbound marketing campaigns and improve the leads you provide your sales team. HubSpot CRM has a powerful dashboard that shows sales statistics in real-time, keeping your sales team abreast of the status of every lead in the sales pipeline. In addition, you can track deal flow based on performance, so it is clear just how the team performs according to their quotas.


Why should you use Hubspot sales software?

  • Content optimization tools

  • Optimized landing pages

  • Email templates

  • Marketing automation

  • Lead management

  • Analytics

  • Social media management

HubSpot has also switched from an inbound marketing tool to a complete CRM platform, now offering free and paid sales hubs, customer service hubs, and content management (on top of the free/paid marketing hub).


3. Google Analytics

It's common knowledge with the 20% of successful businesses that make it to year two that you need Marketing Analytics to do it, and Googles Analytics tool is the very best on the market, plus it's free!



Google provides you with instant insights regarding your website and its visitors.

Like traffic numbers, if it's organic, PPC, or via referral websites, how long visitors stay, which pages are most popular and where they bounce, and numerous other essential analytical data points.


The consumer data enables you to fine-tune your business marketing strategies by interpreting their interests, allowing you to optimize accordingly to ensure better results. Google Analytics also integrates seamlessly with Google's other array of free products, and odds are, you're already using them.


4. Zoho


An entrepreneur who wants to have the best sales, good customer experience, e-commerce, service, and marketing should try Zoho. With this sales software, there is effectiveness while measuring leads. Moreover, it gives some of the best client services, avails updates to their clients, and is easy to use. The customer-business relationship is prioritized; hence, it’s regarded as one of the best sales and CRM software.


Zoho has affordable features like; email marketing, lead generation, customer service and reporting, and more. In addition, it easily integrates with other applications and tools like; Evernote, MailChimp, Google Apps, Microsoft Office, and QuickBooks. Put forward to address all the challenges of small, medium and large businesses.



Referring to prices, Zoho has a free version that lasts for the first 15 days, but paid packages go for; a standard package is for $12 a month, Zoho Begin is for $7, professional goes for $20 a month, enterprise goes for $35, Zoho ultimate goes for $45 while the unlimited edition goes for $100 every month.

Why should you use Zoho?

  • Its products and functions are easy to use

  • Good for sales organizations, mostly those with complicated B2C sales cycles.

  • Refunds customers who are not satisfied with their services

5. Freshsales

This software is run by Freshworks and is best meant for small, medium and large enterprise businesses. Freshsales has inbuilt tools you need to manage your business, for instance, in-built phone and email, dashboards, customizable visual reports, visual deal pipelines, intelligent workflow automation, artificial intelligence-based on lead scoring. Some of the features of Freshsales include; sales sequences, integrations, territory management, deal management and many others.



Freshsales puts all your prospects/leads’ information in one central place to accelerate performance and sales by following up on conversations, demographic information attachments, tasks, and appointments. In addition, Freshworks employs AI automation to boost teamwork, enable communication, chat with leads, know your customers’ behavior and close deals.


Freshsales caters to companies of all sizes, including finance and accounting companies, insurance companies, telecom companies, retails companies, consumer electronics, offers professional services, real estate, education, health care, e-commerce, technology and many others. Freshsales integrates with; Pure360, LeadsBridge, MSB, Docs, 3CX, Microsoft dynamics 365, Hubspot CRM, Mailchimp, Freshdesk and many more.


Their billing rates are; growth is for $15 per user per month, pro goes for $39 for each user per month, while enterprise goes for $69 for each user per month, but there is also a free version for trial.


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