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The success of video is currently unprecedented. Content marketers are cracking their minds in every boardroom with the best video content for their marketing strategies. If the content is king, then the video is the kingmaker. Video is a great sales tool.
There is a reason the number of marketers using video content is up to 81% from 63% in just the past year.
The existence of YouTube is purely perceptible, which means that it resonates with the largest video content consumers shared on, but not limited to, social media. Visual content is currently a world preference.
The world has slowly but surely assimilated to the video platform, and this is evident with the fact that 79% of internet users have a YouTube account, which accounts for about 2 Billion people, according to Oberlo.
If your target audience is young adults, you have to look into advertising on Youtube as millennials are the most dominant YouTube users.
‘The State of Video Marketing in 2018 reported that 81% of consumers buy a product or service by watching a brand’s video. Plus, 76 percent of businesses say video helped them increase sales.
Since Google acquired the service in 2006, just a year after it was launched, the medium has grown by leaps and bounds from the amateur video site to the biggest online video platform worldwide. To reap heavily from the YouTube advertising efforts, marketers ought to seek out concepts that would be apt for the audience.
If you are not as convinced to get into YouTube advertising, the fact that YouTube on mobile reaches more 18-45-year-olds more than any other network should be an eye-opener. The age of video marketing is here, and let this article spell to you how.
Advertising On YouTube For More Sales
As mentioned earlier, YouTube is owned by Google; therefore, it should not surprise you that YouTube advertising is done through Google Ads.
There is no set-in-stone manual followed to the letter, as regards advertising your business on YouTube. Depending on your intended objective, there are many ways to go about it. The objectives include the following:
Build brand awareness
Increase brand loyalty
Increase sales
YouTube Advertising Campaign
First things first. YouTube is a video platform that means you need to create your video first before going through any other processes.
To advertise on YouTube, you must have accounts set up on YouTube and Google Ads. These come with the Google account.
Upload your video
Log into your YouTube account and click on the camera-like icon on the top right of your YouTube layout. And, click ‘Upload Video.’ From here, you will be redirected to the upload dashboard, where you will select that video that you are going to upload. You should add your video title and meta description.
Create your campaign
Head over to your Google Ads account and select a new campaign. From here, Google will give you the option of choosing your goal, but you could as well skip it. When you select a goal, Google Ads will automatically suggest campaign settings that will be optimal for your ads.
Choose your campaign type.
This is where your identifiers start falling in line.
A name for your campaign so you can easily follow up on its progress.
A budget to determine how much YouTube Ads will cost you. It is advisable to start small.
The duration so you can determine the start and end dates for the YouTube advertising campaign.
Networks where your ads will appear. Your ads could either appear in YouTube search, the Youtube home page, or on YouTube videos, or your ads could appear across Google’s other advertising services.
Language and location.
Finally, please pay for the YouTube advert campaign and execute it.
The cost to advertise on YouTube
On average, you will be required to pay a YouTube advertising cost of $0.10 to $0.30 per view or action, with an average $10 daily budget.
YouTube ads vary depending on the length, complexity, and words in the video script.
This will be determined by the payment mode you choose for your campaign because YouTube gives you four options:
Maximum CPV (cost-per-view) where the advertiser pays based on the number of views the video has received. From the statistics above, we see that millennials use YouTube the most, and if they are your target audience, those numbers will be up. Costs are based on the number of views and interactions a video received.
Maximum CPM (cost-per-mille) where you are paying per 1000 impressions accrued by your YouTube advertising campaign. A successful ad will have many impressions.
Viewable CPM (cost-per-mille or vCPM): Here, you will be paying per thousand impressions derived from directly seeing your ad. For an ad more than 2 seconds, a user must view it for more than 50% of its entire length for that to count as a view.
Target CPA (cost-per-acquisition), where you pay based on viewers' actions, such as clicking on your ad.
Types of YouTube Ads
Before you get into your YouTube advertising campaign, it is prudent you get to understand your options as regards YouTube Ads. After this, you will be able to choose what exactly works for you.
TrueView Ads
These are probably the commonest kids of YouTube Ads out there. They give the user power of what they can see or skip. The shortest TrueView ad is 12 seconds, while it can go as long as 6 minutes. These ads look like a good business deal because advertisers only pay for TrueView ads when users watch for at least 30 seconds, watch an entire short video, or interact with an ad in some way, such as clicking on a call-to-action. There is some return on investment. If the ad got skipped before it to 30 seconds, that view is not billed.
TrueView Ads can either play before the user’s chosen video(TrueView in-stream ads) or within YouTube search results.
Non-Skippable In-stream Ads
As said in the name, the skip option doesn’t apply to these ads, making them unpopular. Because they were so unpopular, YouTube killed the 30-second long Non-skippable ads. The longest they can go now is 20 seconds. They either play at the start of the video or within a video (one usually longer than 10 minutes).
Nevertheless, advertisers still opt for them because of targeting. It requires a video that highly captivating. And since advertisers pay for these on CPM Basis, more views will mean more brand exposure and awareness.
Bumper Ads
Similar in a way to non-skippable ads, they can not be skipped. Though, they can only be 6 seconds or less. This will be the best test of creativity for your team to come up with a concept that can be effective in 6 seconds maximum.
Sponsored cards
It is not an online advertising platform on Google if it does not have pop-ups. The Sponsored card pop-ups are the good kind. They come with a CTA (Call To Action). It is a small icon in the top right corner of a video, which, when clicked, expands.
Final Thoughts
Video is engaging. Creative video marketing can be able to convert viewers. If you are looking to stand out of the many marketers to the over 2 billion eyes watching YouTube, you will have to be creative.
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