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Sseko Designs is a social enterprise that empowers women in Uganda to create and sell beautiful, ethical fashion products. Founded in 2008, Sseko has grown from a small group of university-bound students to a global community of over 500 women artisans and entrepreneurs.
One of the key factors behind Sseko Design's success is their use of MonkeyPesa CRM, a cloud-based customer relationship management software that helps them manage their sales, marketing, and customer service processes. MonkeyPesa CRM enables Sseko to:
Their main usage for the platform was to keep their customers from the US, Australia and UK engaged via SMS text messages. They usually send thank you messages and promotional texts. This is done automatically via the MonkeyPesa Marketing automation tool.
Additionally, Sseko designs uses MonkeyPesa to:
- Track and nurture leads from various channels, such as social media, email, and events.
- Segment and personalize their communication with customers based on their preferences, behavior, and purchase history.
- Automate tasks such as sending follow-up emails, reminders, and invoices.
- Monitor and analyze their sales performance and customer satisfaction using dashboards and reports.
- Collaborate and share information with their team members and partners across different locations and time zones.
By using MonkeyPesa CRM, Sseko has been able to increase their conversion rates, retention rates, and customer loyalty. They have also been able to save time and resources, improve their efficiency and productivity, and scale their business faster.
MonkeyPesa CRM is more than just a software for Sseko. It is a tool that helps them achieve their mission of creating economic opportunities for women in Uganda and beyond. As Agnes Netunze, CEO of Sseko, says: "MonkeyPesa CRM has been instrumental in helping us grow our impact and reach more women with our products and our story. We are grateful for their support and partnership in our journey."