• Ssemujju Lewis E

How To Advertise On TikTok

In the age where technology keeps giving us something new, it is hard to be a top trend for a long time but TikTok has re-written the rules book. In a short time of existence, TikTok has positioned itself in a way that you need to advertise on TikTok.

ByteDance's TikTok is the most popular app, and most downloaded app, amassing over 2 billion downloads since it was founded in 2017. That figure is already enticing enough for any social media marketer to consider TikTok Advertising.

The social media platform is newer in comparison to the others with the same number of users, and so is the option to advertise on TikTok.

This article is meant to get you to consider TikTok Adverts but first, the statistics which back up the whole idea.

Statistics to support Advertising on TikTok

The network boasts of about 800 million monthly active users with the average daily user spending about 52 minutes and checks in on the platform eight times per day.

If you are looking at reaching the young generation (GenZ and millennials), you need to look into advertising on TikTok because 80% of the users are between ages 16 and 34. And they are bound to be more users as we learned that TikTok created a $1 Billion Creator Fund. This money will be paid by TikTok directly to its creators to further solidify its relationships with influencers.

TikTok is the talk of the town and this makes TikTok business advertising a necessity if you are considering social media advertising. Every social marketer ought to at least think about it.

Advertise on TikTok

TikTok introduced their Beta version in 2019 and this allowed users to test out various features before being roles out, features among which was advertising. Given the neck-on-neck competition with Instagram, that should help them in identifying what works and what doesn't.

TikTok adverts are fairly and there is an option for them to be automated if you so wish. TikTok Ads provides two budgeting options: daily or lifetime. There is no fixed budget for either option. The platform allows you flexibility and you can adjust the budget at any time during your campaign.

Types of TikTok Ads

In-Feed Ads

These appear in between user videos as you scroll through your page's feed. In-Feed Ads call for out-of-the-box creativity of about 9-15 seconds. Be sure to add a Call-To-Action as well. Because it is an in-feed TikTok advert, you will have about 3 seconds to get the attention of your audience. Create a video that will get your audience engaged today.

Brand Takeover

When you open the TikTok App and get an ad popping up already, that is a brand takeover Ad. It is very effective for mass awareness. They can also appear on the For You page as still images, GIFs, or videos — including a clickable link driving users to a landing page or a Hashtag Challenge within TikTok.

Hashtag Challenges

These kinds of ads involve your following and users to share content on your behalf. This pushes users' passion and high levels of engagement for your brand.

Now that you know the kinds of adverts TikTok is offering, we see below how to go about a TikTok advertising campaign.

  1. To advertise on TikTok, you are going to need to create a TikTok ads account. Visit the TikTok home page to be able to do this. A form will be presented for you to fill as the platform isn't as robust and developed.

  2. In the Ads dashboard, the TikTok advertising campaign platform will allow you to choose from three objectives i.e. traffic, conversions, and app Install.

  • Traffic. To generate clicks back to your website, or your app.

  • App installs. Get users to download your app when they see the ad.

  • Conversions. Gather lead data from users who click on the ad for you to convert them to prospects, customers in the long run.

  1. The next step is to determine placements, targeting, and other details. These are the platforms you’d like to run your ads on. There’s also an option for automatic placements, where TikTok determines where your ad would perform best and places it there.

  2. Next, comes the budget and schedule. You can choose the daily budget (the amount you’re willing to spend each day) or a total budget (the total amount you’re willing to spend for the duration of the schedule).

  3. Designing the TikTok video is the next step here. The best thing about the ads platform is a tool called the Video Creation Kit, which provides video and image templates you customize using your existing images.

Cost Of TikTok Advertising

If you are going to advertise on TikTok, below is how the cost of different ads is broken down.

In-Feed Video

- Minimum $25,000 for campaign entirety - Maximum $30,000 per day - Priced on fixed $10 CPM. Minimum 1M impressions. Maximum (per day) 3.3M impressions.

Brand Takeover

- Priced based on a $10 CPM, but very possible to surpass. Guarantee 5M impressions.

Hashtag Challenge

– $150,000 which includes a 6-day package, as outlined in the deck.

Tips To Consider When Advertising On TikTok

TikTok business advertising is a new thing in the world of social media advertising and the good news is that there are a few tips you can adopt to put you ahead of the queue.

  1. Use high-resolution graphics - It is a game of impression so you going to have to use sharp, clear, and high-quality work to use in your In-Feed and Brand Takeover Ads.

  2. Use influencers - When you hear about brand awareness, no one is going to do it for you better than influencers. They carry with them big numbers and a huge following. When they participate in your hashtag challenges, it is a silent endorsement to their following. Influencers actually reduce TikTok advertising costs in the long run.

  3. Use a single call-to-action (CTA) - Regardless of the objective of the Tiktok advertising campaign, one CTA is enough. More than one action will cause confusion. Users will not be sure which the right one is, and many will be lost in that confusion.

  4. Room for experiments - Take advantage of the fact that TikTok advertising is new to experiment with various TikTok advertising campaigns and find out what will work for you the best.


Video is taking over as a mode of communication and many have amended their social media marketing strategies accordingly. TikTok, as a popularly short video interaction site, offers great value for advertising.

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