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When social media came, it was dominated by text, with images soon getting a taste of love. And now, video is taking over. Marketers, especially social media marketers are making plans and strategies with high consideration for video.
TikTok, a new player in the industry, is already one of the most popular social media platforms in 2020; it was the most downloaded app with over 800 million users in over 150 countries. With these numbers, it is a wise decision to consider advertising on TikTok, to be able to tap into this huge audience.
If your target audience is the younger generation (GenZ and millennials), you ought to give TikTok more than a chance. Still, it is understandable that advertising on TikTok a fairly new concept because the social platform itself, is relatively new on the scene.
Lucky for you, in this article, we aim to break down the walls blocking the information getting to you, and help you understand how to go about TikTok advertising.
How to advertise your business on TikTok
TikTok introduced a trial version of its advertising platform at the beginning of 2019. Huge brands like Nike and Apple have already gone ahead to try out the advertising option and reaped huge in relating with the young customers, considering that 41 per cent of the app’s users are aged below 25.
Here’s how you can grow your business with Tiktok business advertising.
Boost engagement with in-feed ads:
Like has been said, the advertising platform on TikTok is fairly new and they themselves, are exploring various things but in-feed ads are already up and running. In-feed ads appear organically in the user’s feed, appearing between the videos from followers. In-feed ads need you to employ extended skills to come up with the catchiest and most intriguing video ad because videos on TikTok don't last more than 30 seconds.
Why the native in-feed ads are a good option for you is they appear within your target audience'normal feed. They freely interact with them, rather than it appearing like it is forced advertising.
Announce yourself with a brand takeover
Tiktok can let you takeover your target audience's full screen when they log into the app. It is called a brand take over. With this, you can display a full page 3-second image or 5-second GIF whenever users open their app. This feature lasts for the period that this particular kind of Tiktok advertising campaign runs.
This unique feature is very significant for mass awareness. The GIFs or short videos can also appear on the For You page, capturing the attention of anyone who’s just browsing the app.
Create hashtag challenges
Hashtags help you track a conversation. These hashtags are excellent at fostering user interaction and engagement with brands. If your message is right, the tag can go viral, gaining you momentum, which is the goal.
Furthermore, users enjoy this type of content. 16 per cent of the videos on TikTok is hashtag challenges.
Partner with influencer
Given that the majority of users on the platform are young, the power of influencers can’t be overestimated. Influencers, like they are called, are small gods of some sort, as their words and thoughts on various topics hold so much water, and are held in high regard.
Engage influencers who align with your brand values and aesthetics but also appeal to your target audience. Influencers drive the initial stages of your TikTok advertising campaign.
What does it cost to run ads on Tiktok?
TikTok rolled out the ads feature on its platform in early 2019. As a new player on the scene, the app offers less competition for ad space compared to other social media platforms. Therefore, the Tiktok advertising cost is justifiably steep.
The social medium has biddable ads where businesses bid for ad slots on the platform. Tiktok can charge per click, per mille or view.
Depending on the payment plan, advertising costs on the platform can run from thousands of dollars to hundreds of thousands. For native in-feed ads, you pay $10 for an impression. For such a payment plan, Tiktok requires you to pay for 600 impressions in advance.
In other words, you’re paying at least $6000 for the most basic of ad types. If you’re running a smaller in-feed ad campaign, you have to put up at least $500.
If you take a step up and consider greenlighting a hashtag challenge, you’ll part with $150,000 for each week you run that particular campaign. On the other hand, you pay $50,000 per day to run the brand takeover type of ads.
Final Word
If your business can cover the costs involved with advertising on this platform, you need to make sure that you have a well-optimized Tiktok advertising campaign. For instance, use a single call-to-action since there’s limited space for text. Also, test every aspect of the campaign to come up with the best strategy.