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Uganda is one of the countries that are slowly embracing high usage of internet and social media in Africa and the globe, with its fastest growing social media platform used by the majority as Facebook.
In Uganda, social media is currently one of the most trending things that keep Ugandans busy and occupies most of their time. In Uganda, the most commonly used social media platforms include; Facebook, Twitter, Instagram, and LinkedIn but still facebook leads or heads.
Facebook has turned out to be one of the most interesting media platforms to Ugandans because of the posts that are uploaded of which some of them are fun thus tend to be liked by the majority, and therefore Ugandans currently use Facebook in a bid to reduce boredom, for news, for business, politics, and promotions.
Facebook is a commonly used and followed social networking site popular in Uganda and is mostly used by the young generation. It calls them teenagers and millennials, especially those still in school, university students, and the young working-class below 50 years.
A deeper understanding of Facebook statistics in Uganda
As years go by, the number of internet users, as well as social media users, also keeps increasing; for example, it is estimated that;
· In Uganda, as of August 2012, the number of Facebook users was 438,360 with over 5 million internet users and
· The number had risen to 562,240 Facebook subscribers by December 31, 2012, with1.7% penetration rate, while internet users were 5 292,488 by December 31, 2013.
The number of Facebook users and internet users in Uganda keeps on growing for every year that goes by
· By august 2015, Uganda had over 1,100,000 facebook user accounts representing 3% of its total population of 35 million.
According to the Africa Internet Users, Facebook and 2016 Population Statistics;
· There were 2.2 million Facebook users in Uganda. Of whom, 1.5 million are active users, but most of the Facebook users log in using a mobile device.
· There were 2,379 000 Facebook users in Uganda by January 2019, which accounted for 5.1% of its entire population.
The majority of them were men, with 60.7%. People aged 18 to 24 were the largest user group of 990 000, while women were 39.3%.
The highest difference between men and women occurs among people aged 25 to 34, where men lead by 190,000.
· Currently, Uganda has 18,502,166 internet users with a penetration rate of 40.4 %
· While Facebook subscribers are 2,471,000, this shows that every year there is an increment in the number of internets and social media users.
· As per the statistics of February 2020, Facebook users are now 53.06% of the total population.
. As per statistics of September 2020, Facebook users are now 3,154,000of, the total population.
· 57.4% of all Ugandan internet users are on Facebook
· 74% of Facebook users check it every day
· The average user spends 35 minutes on Facebook a day
· The average (mean) number of friends is 155
· Half of the internet users who do not use Facebook themselves live with someone who
does
· The most popular page is Facebook’s main page with 208.138m likes. The most liked Facebook page in Uganda is Anne Kansiime’s with 1.899m.
· There are 60 million active business pages on Facebook
· Facebook has 5 million active advertisers on the platform.
· Facebook accounts for 53.1% of social logins made by consumers to sign into the apps and websites of publishers and brands
Facebook general pages in Uganda with the largest audience include;
· Kansiime Anne with- 1 921 938 fans
· NBS TV with- 1 604 881 fans
· New vision- 1 426 128 fans
The fastest facebook growing general pages in Uganda
· Yoweri Kagututa Museveni with + 1768 fans
· NBS Television with + 1447 fans
· The New Vision with + 659 fans
· UBC TV with + 652 fans
Facebook statistics for the most commonly used Facebook general pages.
· Kansiime Anne/ entertainer Uganda- 1906 147 fans
· NBS television Uganda – 1440676 fans
· The new vision Uganda – 1332063 fans
· NTV Uganda – 1292094 fans
· Daily monitor Uganda -1245466 fans
· Eddy Kenzo Uganda – 1220435 fans
· MTN Uganda – 1185466 fans
· Juliana Kanyomozi Uganda -1143367 fans
· Remah Namakula Uganda – 1087845 fans
· Bobi Wine Uganda – 1086964 fans
Brands with the largest Facebook audience in Uganda
· MTN Uganda -1185466 fans
· Airtel Uganda- 951661 fans
· Stanbic bank Uganda -823454 fans
Statistics for the fastest-growing Facebook brand pages in Uganda
· Stanbic bank with + 515 fans
· Buy from USA +438 fans
· Betlion Uganda +81 fans
· MTN Uganda +64 fans
· Jack Rogers +53 fans
Facebook brand pages statistics for Uganda
· MTN Uganda -1185466 fans
· Airtel Uganda - 951661 fans
· Stanbic bank Uganda- 823454 fans
· Buy from the USA receive in Uganda- 534227 fans
· Africell Uganda - 426831 fans
· Centenary bank Uganda- 407289 fans
· Vivo energy Uganda - 360660 fans
· Century bottling company in Uganda -332791 fans
· Bell lager Uganda - 289473 fans
· Uganda telecom -279279 fans
Facebook celebrities with the largest audience statistics for Uganda
· Kansiime Anne -1906143 fans
· Eddy Kenzo -1 220 718 fans
· Julianah kanyomozi -1143348 fans
Fastest growing celebrity Facebook pages in Uganda
· Bobiwine +733 fans
· Nubian li +500 fans
· Bebecool +379 fans
· Pallaso +286 fans
· Eddy Kenzo +283 fans
Facebook celebrity pages and statistics for Uganda
· Kansiime Anna- 1906143 fans
· Eddy Kenzo - 1220718 fans
· Julianah kanyomozi -1143348 fans
· Rema -1087845 fans
· Bobiwine -1087697 fans
· Bebecool- 666272 fans
· Jose chameleon -595732 fans
· A Pass 457258- fans
· Winnie Nwagi- 377393 fans
· Irene tale -372118 fans
Facebook community pages with the largest audience
· Bigeye Uganda -531621 fans
· Metro Uganda -484333 fans
· Howwe Biz - 324244 fans
The fastest-growing Facebook community pages
· Kampala Uganda +171 fans
· Wolokoso +108 fans
· Rajesh chaplet +85 fans
· Watoto church +70 fans
· Phaneroo +69 fans
Facebook community pages statistics for Uganda
· Big eye Uganda -531621 fans
· Metro Uganda- 484333 fans
· HowweBiz -324244 fans
· Wolokoso wabayimbi -275267 fans
· Kampala Uganda- 255530 fans
· Kawowo sports -209745 fans
· Daily inspector Uganda- 160299 fans
· Phaneroo Uganda -146229 fans
· New Xrated Uganda -118519 fans
· Watoto church Uganda - 117178 fans
Facebook entertainment pages with the largest audience statistics for Uganda
· Straight talk Africa -1018570 fans
· NTV the beat -269461 fans
· Fenton records -202549 fans
Statistics for the fastest-growing entertainment Facebook pages in Uganda
· NTV mwasuze mutya +131 fans
· NTV the beat +67 fans
· Another round +13 fans
· Tamie images +11 fans
· NTV men +3 fans
Facebook statistics for entertainment facebook pages in Uganda
· Straight talk Africa Uganda -1018570 fans
· NTV the beat -269461 fans
· Fenton records - 202549 fans
· NTV mwasuze mutya -143770 fans
· NTV nation- 69877 fans
· NTV be my date -67091 fans
· Tusker project fame Uganda- 57919 fans
· NTV second chance -54011 fans
· NTV omumuli gwemizanyo -45490 fans
· NTV login Xtra- 45352 fans
Media Facebook pages with the largest audience.
· NBS television -1442261 fans
· The New vision -1333073 fans
· NTV Uganda -1293338 fans
Statistics for the fastest-growing facebook media pages in Uganda
· NBS television +1585 fans
· NTV Uganda +1244 fans
· The New vision +1010 fans
· UBC TV +652 fans
· Bukedde TV +554 fans
Statistics for facebook media pages in Uganda
· NBS television -1442261fans
· The new vision -1333073 fans
· NTV Uganda -1293338 fans
· Daily monitor -1246016 fans
· Bukedde Uganda- 1023970 fans
· Galaxy FM 100.2 -927886 fans
· Bukedde TV -667794 fans
· Spark TV -514760 fans
· Capital FM -497014 fans
· Ghafia Uganda -470099 fans
Places with Largest Audience in Uganda
· Café Javas -504148 fans
· Max Lounge -64188 fans
· Rock Bar -52552 fans
Fastest- Growing Place Pages in Uganda
· Roswell Women $ Children’s Hospital +50 Fans
· Karveli +11Fans
· Living in Kampala +7Fans
· Piato Restaurant +6Fans
· Visit Uganda +4Fans
Statistics for Face book Places in Uganda
· Café Javas -504148 Fans
· Max Lounge -64188Fans
· Rock Bar -52552Fans
· Rock Garden Café -45295 Fans
· La Cabaha Restaurant -44391Fans
· Piato Restaurant -40286Fans
· Unity Skin Clinic -38177Fans
· Khyber Pass Restaurant Speke Hotel -37095Fans
· Pizzeria Restaurant Uganda -35736Fans
· Wellington Diabetes $ Heart Centre -35230Fans
A society with the Largest Audience on Facebook in Uganda
· Yoweri K Museveni -621995 fans
· Kizza Besigye -283359 fans
· U.S. Embassy Kampala -273357 fans
Fastest- Growing Societies on Facebook in Uganda
· Yoweri K Museveni +1768 Fans
· ISBAT University Kampala +272 Fans
· NSSF Uganda +209 Fans
· Kizza Besigye +131Fans
· State House Uganda +116Fans
Society Face book Pages Statistics for Uganda
· Yoweri K Museveni -621995 Fans
· Kizza Besigye -283359Fans
· U.S. Embassy Kampala -273357Fans
· Makerere University -267860Fans
· ISBAT University Uganda -251254 Fans
· Victoria University Kampala Uganda -241095Fans
· State House Uganda -233195 Fans
· NSSF Uganda -231958Fans
· Uganda Police Force -226473Fans
· Thorn Uganda -199937Fans
Facebook sports pages with the largest audience
· Federation of Uganda - 105385 fans
· Federation of Uganda - 25454 fans
· Uganda paralympic -6082 fans
Fastest sports facebook pages statistics for Uganda
· Federation of Uganda football association (FUFA)+4950 fans
· Federation of Uganda Basketball Association (FUBA) +132 fans
· Uganda Olympic committee +93 fans
· Jr.NBA Uganda +13 fans
· National basket league + 7 fans
Sports Facebook pages statistics for Uganda.
· Federation of Uganda football association(FUFA) -105385 fans
· Federation of Uganda basketball association(FUBA)-105454 fans
· Uganda paralympic committee -6082 fans
· Jr.NBA Uganda -3278 fans
· Uganda Olympic committee -2868 fans
· National basketball league -1852 fans
Final words
Facebook in Uganda remains one of the fastest-growing media platforms that’s are usually accessed majorly by teenagers and the young generation. Most of these prefer Facebook for news, fun, politics, and entertainment. In the years to come, Facebook users in Uganda will approach 5 million; however, the statistics above keep changing every minute and then.