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  • Writer's pictureNtende Kenneth

13 key Benefits Of Using CRM Software for your business

Updated: Jul 18, 2023

If you run a business, you know how important it is to manage your relationships with your customers. Customers are the lifeblood of any business, and keeping them happy and loyal is essential for success. But how do you keep track of all the interactions you have with your customers, from the first contact to the final sale and beyond? How do you ensure that you are providing the best service possible, and that you are not missing any opportunities to grow your customer base and revenue? At the core of all these interactions is a CRM software and in this blog post we will help you understand what some of the core benefits of using a CRM software.

Benefits of using a CRM software
Benefits of using a CRM software

13 of the most common benefits of using a CRM software include:

  1. CRM's help increase sales: CRM software can help businesses increase sales by providing a centralized view of all customer interactions. This allows businesses to track leads more effectively, identify opportunities for upselling and cross-selling, and close deals more quickly.

  2. CRM's help companies Organize customer contact data: CRM's allow you to have a single place to track all customer data from one place. Whether they are just a lead you are interacting with for the first time or a repeat customer buying the 100th time from you, the CRM will provide a single view with all activities as they happen

  3. CRM's help segment customers: Not all customers are the same. Some could be buying different products or from different regions or interacting with your brand from different contexts. CRM tools help you segment customers/leads in lists so that you are able to send the relevant information to the right person based on how they interact with your company. With MonkeyPesa, you can easily do this using the lists

  4. CRM's help generate sales and marketing reports: CRM tools help your team and management generate reports on sales trends. They also help the team understand how each rep is performing individually with analytics like deals made per sales rep, deals closed, trend of contacts created per rep and so much more to help the team improve when it comes to sales.

  5. CRM software helps increase customer retention: Because companies want to keep sales going and increase productivity, customer retention is one of the essential aspects. An easily accessible view of a customer’s daily interactions makes it easier to anticipate issues and deal with complaints. Knowing customers’ problems and finding solutions is one of the most significant assets in customer retention.

  6. To help track customer behavior's: Customers expect rapid service delivery from their service providers via numerous communication channels and want their preferences to be known and remembered. In addition, they demand to be presented with content, offers, and services consistent with their specific tastes and requirements. A CRM system takes charge of delivering just the kind of content that individual customers like. With a CRM you would be able to track your customers experience regardless of how they interact with your business. As an example, the MonkeyPesa CRM has what they call the customer 360 view which hek

  7. A CRM will help organize your customer data: A CRM software can store all the information you have about your customers, such as their names, contact details, preferences, purchase history, feedback, etc. You can easily access and update this information anytime, anywhere, and share it with your team members. This way, you can have a complete and accurate view of your customers, and tailor your communication and offers to their needs and interests.

  8. A CRM will help streamline your sales process: A CRM software can automate and simplify your sales process, from generating leads to closing deals. You can use a CRM software to track your leads, prospects, and opportunities, and follow up with them at the right time and with the right message. You can also use a CRM software to create quotes, invoices, contracts, and other documents, and send them to your customers with a few clicks. A CRM software can also help you monitor your sales performance, identify trends and patterns, and optimize your sales strategy. In a nutshell, it helps you track the effectiveness of both the marketing and sales engine right from the beginning to the end of the sell.

  9. A CRM is used to enhance your marketing efforts: A CRM software can help you create and execute effective marketing campaigns, SMS campaigns and automations which would in turn increase brand awareness. Additionally, You can use a CRM software to segment your customers based on various criteria, such as demographics, behavior, preferences, etc., and target them with personalized and relevant messages. You can also use a CRM software to create and send newsletters, emails, SMS, social media posts, etc., and track their performance and impact. A CRM software can also help you generate referrals, reviews, testimonials, and word-of-mouth from your happy customers.

  10. CRM software help increase efficiency: CRM software can help businesses increase efficiency by automating tasks such as lead generation, scheduling appointments, and sending reminders.

  11. Improve customer service: CRM software can help businesses improve customer service by providing a single source of truth for customer information. This allows businesses to provide more personalized and timely service to their customers. A CRM software is a single platform that can be used to handle customer inquiries, complaints, requests, and feedback, and resolve them quickly and efficiently.

  12. Better decision-making based analytics available in the CRM: CRM software can help businesses make better decisions by providing insights into customer behavior. This information can be used to identify trends, target marketing campaigns, and develop new products and services.

  13. CRM tools help to reduce costs: CRM software can help businesses reduce costs by streamlining processes and eliminating redundant data entry. This can save businesses time and money.


As you can see, a CRM software can offer many benefits for your business. It can help you save time and money, increase productivity and efficiency, boost sales and revenue, improve customer loyalty and retention, and gain a competitive edge in the market. If you want to take your business to the next level, investing in a CRM software is a smart decision.

About the MonkeyPesa CRM

MonkeyPesa CRM is an all-in-one CRM for sales, marketing and support. It is built with automation at its core to help businesses of all sizes to ease their support, sales and marketing processes

The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels.

To test run the platform free for 14 days: Sign up via

Get started with MonkeyPesa
Get started with MonkeyPesa

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