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  • Writer's pictureSsemujju Lewis E

Why Every Betting Company Needs CRM Software

Betting Companies use CRM Software to promote customer service delivery by unifying customer conversations and information across channels and systems in a single location. As a result, small businesses and startups leverage quicker, more reliable and customized responses to customers’ questions which helps them have superior customer service.

Why should you use customer service software?
  • It helps smaller teams to do more and quicker

  • Enables businesses to scale smarter

  • Fosters a seamless agent experience

  • Streamlines self-service

  • Drives customer satisfaction and loyalty

What you need to know about managing Betting support queries:

  1. Customers use any channel to communicate with your betting service. Some will use Twitter, and others DM on Messenger, Instagram, WhatsApp or email. I understand that internally you may have your preferred channel of communication, but most times, clients may not know that. No matter the channel they use to communicate, their query is essential.

  2. Customers, in most cases, come when they are furious. In most cases, some may even come threatening how you stole their money, especially the new clients. No matter how little money each client is paying, handle them politely. As the old saying goes, don't fight fire with fire.

  3. With a higher volume of transactions, expect more support queries coming in. People are human; expect ignorance, fraud and more. The more you grow, the more support needs you will have. Have that at the back of your mind.

Why would every Betting company need a CRM?

PS: test run the MonkeyPesa CRM via the link:

  1. To manage the support queries at scale. Imagine getting 50 legitimate questions a day. That would translate into about 1500 queries coming in from several channels. Something is bound to break without a tool to manage all those queries.

  2. For support team management. The easiest way to track how each of your support reps is doing is by simply generating.

  3. To generate trend reports. To help you measure what's working and what's not. Which sales rep is yielding results, and who isn't? This is where analytics come in handy.

  4. Integrate with sales and marketing with ease. Because sales and marketing teams also use CRM software, sales-related queries can easily be assigned to sales reps.


When building a CRM for sales and support staff, the best solution built by founders who were in the same space by far is MonkeyPesa.

Let's schedule a call and have a chat about how we can be of help. Book a meeting via

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