What Fintechs Need To Consider When Choosing A CRM Software
Updated: Oct 25
Choosing the right CRM tool might sound hectic, but you will know the right CRM tool to select for your business with the guidelines below.
1. Make out and recognize your business needs
What do you need? You ought to understand your business needs to choose the right CRM tool that fits your Fintech profile and portfolio.
2. Tools and the features you want to include in your CRM
Point out the features you need to have in your CRM, depending on your business needs. However, the standard features across all CRM tools include; marketing automation, lead tracking and management (suitable for sales and marketing teams), contact management, task management, project management, third-party integration, customer data management, sales management, and workflow automation, and many others.
Check your features for customer-centricity, cost, and ease of integration with other tools.
3. Ease of mobility
In the current era of technological advancement, everyone has embraced working from home and remotely. Therefore, to keep relationships with customers consistent, teams have to be given access to client information so that they can observe sales pipelines and perform day-to-day roles remotely. This change in work mode has called for the adoption of CRM tools that support mobility.
4. The pricing
Price charges are significant for you to know to evaluate whether they can fit into your budget or not. There are free and paid-for CRM software packages, so you can choose the one you want depending on your budget command. Different CRM software charges differently, so you have to be conscious. Some tools give free trial versions though these expire, and you have to go in for the paid version if you are to enjoy using the platform.
Related: The Benefits Of CRM For Fintech
5. Test drive the CRM
This is very critical for your business before choosing the right CRM. If need be, and you don’t understand some aspects, ask for a demonstration session from the expert to show you how the system operates and fix anything you think could be missing.
This would also help you inquire about how the CRM system can be maintained like you could decide to do a free trial version to test the performance of the software regarding user experience and functionality. This allows you to understand the ease or simplicity of usage regarding tax executions and accomplishments. Therefore, it is advisable that before you go to buy CRM software, request a free version first, use, test, and prove its usability experience.