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  • Apophia

Using The Internet To Drive Sales

For every business, start-up or not, the goal is always to maximize sales, and there are various ways through which a business can increase and maximize its sales. The internet can be a useful tool in achieving this.

Many people think advertising on the internet is hard but once given full attention, it can actually work and yield much more. Increasing sales is a success for every business and has an added value.

Advertising on the internet is one of the most effective ways to get started and grow your business. Many businesses are using the internet to build deeper relationships. Using the internet to advertise can be one of the best tools to convert new leads or visit customers into paying customers.

Currently, there is a continued and popular use of social media with very many people using these social media networks to search for certain products and services; therefore, internet marketing can now be confirmed as one of the most effective ways to drive and achieve more sales.

It would help if you got more cash flows into your business, then you must learn how to use the internet to achieve more sales and turn prospects into buying and real supportive customers.


1. Follow up on your new customers through email.

Unfortunately for many businesses, their relationship with the customer ends after receiving a customer’s money or benefiting from them. This is terrible customer relationship management because once a customer is not satisfied with the way they are treated, they are likely to move on to supporting your competitor. Remember that in business, once you lose a single customer, that is a golden opportunity lost. Therefore, for any business, whether through physical marketing or the internet you need to learn how to handle your customers efficiently to increase the customer retention rate. Considerate and genuine follow-up will help you gain a high online customer retention rate and drive more sales through the internet.

2. Give away free samples to your customers.

Once customers make purchases, don’t forget about them easily. Rather, give them more attention after buying something. The more attention you give them by either attending to their immediate concerns or giving them free samples, the more they get attracted to the business. The more they are likely to become loyal buyers and repeated customers. You can always invite them to come along with their family and friends. When customers come and make purchases offer them something for free. This can be a drink, sweets or anything that would amaze them depending on their gender because men, women and children have different preferences. This pulls the bond of attachment closer and nearer; this will help you build more relationships and friendships with your business, thus gaining more sales through internet marketing.

3. Give adequate attention to your online customers to drive more sales through the internet.

As said previously, the more attention you give to a customer, the more they feel valued and recognized by the business. Having a great online presence helps you find time for your online customers by attending to their questions, concerns, solutions for the raised issues. Addressing customer’s concerns is one of the greatest ways of attracting more customers online. A good business manager doesn’t assume that their buyers are okay; instead, they lay various strategies of reaching out to their customers to find out whether they are okay. Remember, you have so many competitors out there and therefore don’t think that customers chose your business mistakenly, but it all depends on how you treat them.

4. Showcase product images of high quality.

Internet marketing works more and effectively when there is an aspect of images included because the more visual the product appears, the more and the better it looks. Images with great looks attract more attention as opposed to badly looking images. Investing in quality product photography will have a similar effect on visitors to your site regardless of what you sell, include high-quality images of your products. Also, be sure to include a wide range of images because people love to look at the products online before they do the actual buying, and the better your images look, the more customers will be convinced to buy.

5. Avail convenient payment options for your customers

Once customers spot your products online and like them, in the end, they are convinced to buy, and of course, this is a transaction that involves making payments. You need to consider locations for all the customers who are reaching out to you; if they are local customers but can’t be accessed physically because they come from far, then you can request them to make their payment using either Airtel mobile money or MTN mobile money, for those in Kenya, Tanzania and other African Countries there is M-PESA and Dusupay, and these are used internationally as well.

6. Include your contact information on your website.

Most businesses lose out on their potential customers because they don’t include their contact information on their website; this makes it hard for the customers who have already appreciated the product to make a purchase. To achieve more sales through the internet, you must Endeavour to include your contact information and make life easy for your customers. You can choose to include; your business email, business direct contact/phone number, website link, Facebook user names, Twitter handle, Instagram and LinkedIn. All these make it easy for customers to contact you for further information easily and more inquires.

7. Make use of paid advertising means

Many companies take paid advertising to be quite expensive; however, it can harvest more and achieve more sales through the internet if well-coordinated. Paid advertising is done differently depending on what the business provider wants; for example, pay per click for every action taken. Remember, paid ads always pop up, especially if users are engaged with their social media platforms. They become visible for those who don’t follow you and might click on it to see what is included in the ad, thus driving more traffic to your website and more sales through the internet.

8. Conduct an online live chat or a video.

Conducting an online live chat is one of the most effective ways of engaging with your customer online customers; usually, when customers ask some questions online, they expect you to reply within a minimum of 15 minutes and of which it might not be possible to reply to all of them within that specified time period and keep each one of them satisfied. Holding a live online chat like a video helps you talk to each of your customers and answer their questions one by one; this creates live engagement and leaves them satisfied. Additionally, a live video creates trust with your product,t especially on yourcustomers'sside, whiwhichght helps you achieve and drive more sales through the internet.

9. Add call to actions (CTA)

Adding a call to action to your website is one of the most effective ways to drive more sales through the internet. Call to action openly request answers or your audience to take action. Call to action is like; click for more info, shop now, start your free trial today and more of them like that. These words direct and attract customers to take action, and indeed, most of them take the actions. Add to call action button catches the visitor’s eyes and encourages more sales to drive more sales through the internet.

10. Offer free shipping and delivery to your customers.

This one of the most effective means of attracting and encouraging customers to support your business the more. One of the most expensive things that customers fear is shipping, especially if they are dealing with international businesses. But once this is sorted and offered at a free cost, it is easy for customers to order goods accordingly. Free delivery to nearby customers encourages them to buy, especially for those who buy in bulk and don’t own transportation means.

11. Use keywords and phrases

The emphasis of keywords in an article helps to get it to the top, especially during Google rankings; this attracts search websites and keeps site visitors scanning through your content. As more keep coming in and checking on the website, some pick an interest and continue to follow up. And these are also valuable search engine optimization systems that may drive visitors to your internet site. Ensure that your focus keyphrase short, brief and on point. Add a Meta description to support your focus keyphrase.

12. Highlight your keywords in bold

Highlighting your keywords in bold makes them visible to your readers. Highlighting headings, sub-headings and titles makes them bold and clearer to all your readers, and thus they can attract more of their attention or even pick interest before reading through the content. This creates more interest and continued reading which dridrivesre sales through in the event.

13. Quality content

Good content with valuable information attracts the attention of readers. Short phrases with important information should be made vital and put forward or at the beginning of an article. People need to get the message quickly without having to think hard about what is being presented. Making sentences overly long or complex tends to be a distraction, and you will lose the site visitor’s attention quickly.

14. Redesign and improve your website.

If your website looks outdated, you’re going to lose out valuable customers. Once in a while, check on your website and see what needs to be improved and keep it up to date. Check out the information you included on your website and remove or edit what is off-trend. Look into your pictures as well and replace old ones with new ones that are on-trend. To maximize the number of sales and drive more traffic through the internet, design your website perfectly and professionally or consider hiring a professional designer to give your sales page or website a perfect look.

15. Honesty and consistency

For any business to grow and explore, honest and trustworthiness must be part and parcel of the service provider. If you are a service provider and you tell people different things, or you even distribute different goods to different customers, some receive high quality, and others receive lets poor quality. Once those who are given poor quality discover they are likely to quit and join your competitors, you will lose out in the business. Even you are doing delivery for your online customers; it is better to give them the quality they deserve to become repetitive buyers. Posting online at least once or twice a day is another way of attracting new customers to drive more sales through the internet.


Internet marketing is one of the most effective ways of driving crazy sales to achieve your market target goals, especially with the online customers for both at the local level, regional level and on an international market.

MonkeyPesa is here with a ready-made Business Management Suite that helps streamline everything from Leads to Deals, Tasks, Accounts, and contacts.

MonkeyPesa is genuinely built for Sales teams. It is simple but well streamlined and organized.

This Software allows for the integration of services like Email Marketing, SMS, and Social Media marketing, and customer support, all in a single business system.

You can contact us on or by a phone call or WhatsApp +256757537658

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