• Ssemujju Lewis E

Top 5 Sendinblue Alternatives (2021)

Sendinblue is a darling of email marketing platforms because of all the incredible automation features, not to mention the attractive and competitive pricing.


Regardless, there are points where it has been a bother. It has come short in different instances.



As far as your email marketing is concerned, you could be looking for a more robust CRM-quality marketing automation platform to match the size of your emailing list. You could be looking into service to help manage email deliverability, surveys, and social media integration.


Does Sendinblue have Quality alternatives?

The answer is yes.

Marketing automation is a very mobile and innovative field, with new services and tools getting launched.

Sendinblue is not big on social media and sales conversion reporting, and this could be the offset for you and your business.

What exactly is there to look for in an alternative?

  • Value for money: Sendinblue has very reasonable pricing for beginners, and I wouldn’t want you to lose that. You can only opt for cheaper.

  • Good deliverability: You want a provider that has a good record of landing emails in your subscribers’ inbox.

  • User-friendly: You are looking for something easy to interpret and handle.

  • Integrations: Sendinblue has more than 50 integrations and could be looking for more options regarding tools and integrations.

  • Templates: More is always better. It widens the options sample space.

  • Social media reporting: Social media reporting helps you gain valuable data regarding your emails’ social media reach. Sendinblue lacks this.


In this article, we look at the top 5 alternatives to Sendinblue.

1. ActiveCampaign

The platform caters to all business sizes with mega automation that integrates email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations, including Shopify, Square, Facebook, and Salesforce. Pricing starts at $9 a month.

Advantages

  • Advanced visual automation builder with conditional logic

  • Pricing scales well

  • Integrates with basically everything

  • Ability to roll multiple domains and lists up under one account (maximize # of contacts per pricing tier)

  • Slides into a more traditional CRM feel, but only if you need it (good transitory software)

  • The robust, supported ecosystem of “ActiveCampaign experts” to pull from to maximize functionality



Disadvantages

  • It’s tempting to tag every decision with a new modifier, but then hard to keep track of all the tags (and why you created them, to begin with)

  • It can get a little pricey as you scale, significantly if you don’t regularly “prune” your list.

  • It might be overkill for some simple business models.

ActiveCampaign Prices: Get’s started at just $9 per month for the basic plan, $49 per month for the Plus plan (unlocks CRM features, advanced integrations), $129 per month for Pro, $229 per month for Enterprise Plan.


2. Constant Contact

This is a very user-friendly alternative with incredible eCommerce features. Constant Contact has outstanding email deliverability.

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. While it is most widely known for its email marketing capabilities, it also provides services about website management, such as a website builder, ecommerce tools, and logo design assistance.


Key Email Marketing Features



Advantages

  • Great feature set for event-based email marketing

  • Easy to use drag and drop email builder

  • Extensive template library with premade email forms and designs

  • Consistently among the highest email deliverability rates that we’ve tested

Disadvantages

  • Relatively basic reporting and analytics tools

  • Limited ability to tag users based on behavior and triggers

  • Not the cheapest alternative

Constant Contact Prices: Constant contact offers a basic service starting at 20/month for up to 500 contacts (and then scaling up) OR their new Email Plus option, which starts at $45/month for up to 5oo contacts (then scaling up).

3. Aweber

AWeber was founded in 1998 and is a provider of small business email marketing and landing page solutions. AWeber aims to deliver the ability to load and manage contacts quickly, send unique emails, build landing pages, send instant web push notifications, and analyze results without having to be a tech whiz. AWeber works with more than 1,000 partner software solutions, allowing customers to integrate with the apps and services they rely on. A privately-held company, AWeber is a remote-first team.

Advantages

  • Generous initial 30-day free trial

  • Integrates with many third-party platforms, including the leading ecommerce tools

  • Many prebuilt campaigns for straightforward start marketing campaigns

  • 800+ templates to choose from (no need to custom design any emails from scratch)

  • Easy double opt-in functionality for new email list signups



Disadvantages

  • Not great for moving lists (to or from), so ensure you scope this out before signing up

  • Unsubscribers can still be counted against your monthly subscription allotment.

  • Not the market leader (but a close follower now) when it comes to automation

Aweber Prices: Basic plan starts at $19/month for up to 500 subscribers, then $29/month for up to 2,500 subscribers, $49/month for up to 5,000 subs, $69/month for up to 10,000 subs, and finally $149/month for up to 25,000 subs. More extensive lists can get a custom quote from Aweber.

4. MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns independently.

It is the affordable, easier to use, twin of Sendinblue.

It was designed to help users connect with audiences and grow business using tools like automation, website builder, landing pages, templates, surveys, and an always-growing list of integrations, including WordPress, Zapier, Magento, Shopify, Stripe, and more.

MailerLite offers 24/7 customer support and a forever free account that includes a 14-day trial of premium features.



Advantages

  • Click maps and heatmap tracking for email reads

  • Fully functional free version (similar to Sendinblue)

  • Among the top tier in terms of email deliverability rates

Disadvantages

  • MailerLite pays a LOT of attention to low delivery rates and reserves the right to suspend your account if it falls too low.

MailerLite Prices: Free version basic up to 1,ooo subscribers, $10/month for up to 1000 (fully featured), $15/month up to 2,500 subscribers, $30/month up to 5,000 subs, $50/month up to 10,000 subs, etc… see here for extended pricing.

5. GetResponse

GetResponse is an online marketing platform optimized for use by small businesses. It has tools that support email marketing, auto funnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs. Its key email marketing features allow users to send email newsletters, campaigns, online surveys, and follow-up autoresponders.