• Apophia

Top Salesforce Alternatives For Africa

Updated: Sep 29, 2021

Salesforce is Customer Relationship Management software used to track and monitor customer service, commerce, service, IT, sales and marketing activities in a business or company alongside helping teams work from anywhere and keep in touch with customers.


Salesforce helps to engage with customers anywhere, sell smarter, offer good customer service, and allow teams to work from anywhere. Salesforce believes that in bringing people together, there is power, and so they help build bridges between companies and customers. Salesforce values trust, innovation, and equality.


Salesforce CRM has a range of products and solutions for different industries, and it covers almost all industries, for example, manufacturing, engineering, health care, education, construction and many others.


Salesforce Pricing

  • There is a free trial version for 30 days with a few features

  • Small businesses CRM of about ten users are charged $25 each user per month

  • Complete CRM for any team size goes for $75 for each user per month

  • A profoundly customizable sales CRM goes for $150 for each user per month

  • Unlimited CRM power and support package goes for $300 per user per month


Salesforce features:

  • Mobile friendly

  • Process automation

  • Account and contact management

  • Opportunity management

  • Lead management

  • Reports and dashboards

  • Pipeline and forecast management


Top Salesforce Alternatives


1. MonkeyPesa CRM

MonkeyPesa CRM is in the bracket of an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you. MonkeyPesa CRM is the best alternative for Salesforce CRM.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa


The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses. MonkeyPesa is the perfect alternative to Salesforce.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.



Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.

2. Pipedrive

The most friendly and easy-to-use sales software planned to go well with small and medium businesses. It is designed with the most trusted features to aid you in administering your business and envisage the sales pipeline and the sales activities to prioritize. Chatbots and webforms are some of the features of Pipedrive to help you monitor and manage leads.


Here are the features of Pipedrive that make Pipedrive an alternative of Pipedrive:

  • Monitoring communication through calls and emails

  • Scheduling meetings

  • Saving time

  • Activity reminders like open API and webhooks

  • Security reports and insights.

  • Pipedrive easily integrates with other tools, for example; salesforce, HubSpot, and Zoho.

Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.


Pipedrive offers a free trial. An essential package goes for $15 per month; an advanced package is for $29 monthly; a professional package goes for $59 monthly, while an enterprise package goes for $99 per month.


Why should you use Pipedrive?

  • It puts all your contacts, emails, calls, deals in a central place, making it easy to access

  • It helps teams work efficiently since it speaks to business needs

  • Gives access to customer reporting tools. There are more advantages of using Pipedrive sales software; you need to give it a try.

  • Promotes efficiency via the visual representation of the entire deal process

3. Zoho CRM

An entrepreneur who wants to have the best sales, good customer experience, e-commerce, service, and marketing should try Zoho. With this sales software, there is effectiveness while measuring leads. Moreover, it gives some of the best client services, avails updates to their clients, and is easy to use. The customer-business relationship is prioritized; hence, it’s regarded as one of the best sales and CRM software.


Zoho has affordable features like; email marketing, lead generation, customer service and reporting, and more. In addition, it easily integrates with other applications and tools like; Evernote, MailChimp, Google Apps, Microsoft Office, and QuickBooks. Put forward to address all the challenges of small, medium and large businesses.


Referring to prices, Zoho has a free version that lasts for the first 15 days, but paid packages go for; a standard package is for $12 a month, Zoho Begin is for $7, professional goes for $20 a month, enterprise goes for $35, Zoho ultimate goes for $45 while the unlimited edition goes for $100 every month.

Why should you use Zoho?

  • Its products and functions are easy to use

  • Suitable for sales organizations, primarily those with complicated B2C sales cycles.

  • Refunds customers who are not satisfied with their services


4. Keep

Designed to address problems small businesses face, such as sales and marketing, It combines marketing automation, e-commerce, and CRM and contacts management under one central system. To help entrepreneurs develop, Keep offers the right technology with the right tools for your small business to flourish in marketing.

Features of Keap

  • CRM

  • Email marketing

  • B2b capabilities

  • Invoices

  • Appointments

  • Mobile apps

  • Reminders and reports

  • Landing pages

  • Sales pipelines

  • Analytics

  • Lead scoring

Prices for Keap

  • There is a free version for trial, but there are also paid packages;

  • Lite goes for $56,

  • Pro goes for $105 and

  • Max goes for $140; all the first purchase packages you make expire after three months from the first payment date.


5. Freshsales

All your prospects/leads’ information is reserved in one central place to accelerate the rate of performance and the sales process by following up on conversations, demographic information attachments, tasks, and appointments; only fresh sales do that for you entirely. In a bid to restore your teams’ work and make it simpler, enable communication with prospects, check out and chat with leads, understand customer behaviour. Close deals, fresh sales employ AI, automation.



Freshworks has collated all functions of legacy CRM systems but found its own way to optimize sales and prioritize pipeline opportunities. That’s how Freshsales came to have all essential sales performance capabilities and is used worldwide, mainly by active Freshdesk users.

6. Insightly

This was founded in 2009 in San Francisco; it’s a unique and well-suited small, large and medium business enterprise. Insightly covers almost all industries, for example; manufacturing, consulting, professional services, media, and advertising, nonprofit companies, and technology companies as well; it has several features, for example; workflow automation, 3rd party integration, reporting, and project management, marketing, sales, and integrations thus helping you follow up with your customers and also strengthening relationships.



Their pricing plans are for $29 per month; a professional is for $49, enterprise goes for $99; however, there is a free version for trial.



8. Agile CRM

Coming in premium and an alternative to Hubspot CRM is AgileCRM. Small and medium businesses marvel at what Agile CRM can do for them. It provides an opportunity to store about 10,000 companies' contact details and track e-mails, leads scoring, and custom deal milestones. In addition, agile CRM offers builder tools for multiple services like forms, e-mail templates, and website landing pages automates marketing tasks and monitors social media that supports marketing teams. It comprises marketing automation, a fully finished social suite, and web analytics.



Additionally, Agile offers canned responses to reports, goodies to both sales and marketing teams. Each user is priced at $8.99 per month. Pricing makes Agile CRM an affordable alternative to Hubspot CRM. Agile has a free offer for ten users. Agile CRM prices are pretty friendly. There is a free offer for the first 10 (Ten) users, while a starter plan goes for $8.99. A regular plan is at $29.99, while an enterprise package goes for $47.99 for all these packages are for a monthly subscription.


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