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  • Writer's pictureSsemujju Lewis E

Top CRMs To Use In Africa

Updated: Feb 21, 2022

CRM is a short form for Customer Relation Management software. CRM software is a set of tools (Web, Desktop, and mobile) that help track interactions with clients, leads, and suppliers (In some scenarios). To effectively manage, analyze, and improve your customer relationships, you need a comprehensive set of cloud solutions that supports every step in your customer’s journey - CRM.

CRM's are used across several departments, including Marketing, Sales, and customer service. They help track every stage of the customer cycle, right from the initial contact to any made sales.

Africa's CRM Case:

When it comes to Africa, the business landscape is different. It integrates several currencies, given that Africa has 54 countries (all with different currencies). The continent is also home to the most significant number of start-ups globally.

What does this mean?

  • They are price sensitive, given that the bulk of companies are small to medium enterprises.

  • Localization is required to factor in different African currencies and local languages from all over the continent.

  • Simplicity: Africa has not fully embraced the age of the internet.

Which is the best CRM software for Africa?

1. MonkeyPesa CRM

The world of marketing is in a crazy revolution. Every passing day, there is new software on the market. The software makes the work easier with automation.

MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you. It is the best sales and marketing software in Nigeria.

The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.

The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.

MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.

A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.

The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.

It is a catch for small and medium enterprises, from social networking tools, project management to CRM, document management, calendars, team management, email marketing, phone management, and flawless lead management.

Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.

Hubspot is built in the US and is ideal for startups. They have a fantastic free version that can get you through your entire lifeline as a startup. The only major drawback is the pricing when you are upgrading.

Looking at prices, the starter goes for $45 a month, professional goes for $800 a month but comes with amazing features. Lastly, enterprise goes for $3200 but comes with many features and all that your company would probably need.

Hubspot CRM enables you to do many valuable things with your contact base, such as keeping all contact information (including internal notes) in a centralized place and automating different reminders.

Hubspot CRM is software built for marketing and sales companies that want to use proven techniques for ushering in new clients and customers, especially businesses that generate customers via online marketing and sales.

In your quest to identify a CRM perfect for your business, chances are high you have come across HubSpot free CRM. As a business in Africa, you can navigate your way into CRM using Hubspot free CRM. A good CRM for Africa. You can store up to a million contacts in your HubSpot database with the free CRM. Furthermore, an unlimited number of your team can access your database, Integration with Gmail and Outlook, Email and Meeting Scheduling, Capture, Store, and track sales leads.

3) Zoho

The best of the CRMs that are easy to use and employ, it’s cheap thus suitable for all businesses, it has various apps to help you meet your small business meet its demands and offers excellent customer care to its users, offers multiple training programs to aid you to get started smoothly, they provide consultation services and this key in running a business especially if you have just adopted a new CRM.

In addition, Zoho has various features, such as sales force automation, lead management, deal management contact management, workflow automation, journey orchestration, process management, sales process builder, processing rules, the review process, and many others.


a) It is pretty affordable


a) UI is quite confusing after logon. They provide so much so quickly to the user, which makes it hectic for a new user

b) It gets expensive when the users are many.

Here comes their pricing plan; standard goes for $12 a month, professional goes for $20, enterprise goes for $35, and ultimate goes for $45

Zoho CRM intro video

4) Pipedrive

This is a sales first CRM software. Established in Estonia, the small company has grown to earn the trust of many salespeople across the globe. Pipedrive can ably be used as a CRM in Africa.

Pricing: $15 -$99 per user per month. Prices for Pipedrive are friendly. You can choose to do a monthly or yearly subscription depending on what you can afford or your business marketing and sales goals. An essential package goes for $12.50; an advanced package goes for $24.90 monthly, a professional package for $49.90 monthly, and an enterprise package for $99 per month; however, there is a free version for trial as well.


It gets costly with the more users you have included.

Designed to suit small and medium businesses, Pipedrive provides many features to help you manage your business, for example, those in line with sales pipelines, chatbots, and web forms to help you monitor and drive leads.

Looking at the general features provided by Pipedrive include; monitoring communication through calls and emails, scheduling meetings, saving time, activity reminders like open API and webhooks, and features offering security reports and insights. In addition, Pipedrive easily integrates with other tools, for example, Salesforce, HubSpot, and Zoho.

5) Sendinblue

From France, Sendinblue is a marketing-first CRM software. The company thrives on automation as its core advantage:

pricing: $25 - $100 with a custom package for large enterprise users

Launched in 2012, it has been one of the most powerful tools you can lean on for all your marketing needs. It comes with SMS marketing tools to autoresponders to aid you in linking up or speaking to new clients and crafting new relationships. In addition, Sendinblue attends to email marketing while nurturing leads and conversions.

Sendinblue has a free version, unlimited contacts, and a free CRM service. Still, a paid version can help you send transactional emails, such as order notifications and invoices, which are unavailable with HubSpot.

Sendinblue prices are as follows; there is a lite version of Sendinblue that costs $25 monthly and comes with the ability to send out 100,000 emails daily while premium costs $65 monthly with more exciting features like 1 million emails, marketing automation, and very many other packages depending on what your business needs are.

Here is what makes Sendinblue a strong contender:

  • Good customer support and marketing holdup

  • A good range of emails and SMS

  • A/B testing functionality

  • Landing page support

  • Equal partition of functions


The concept of CRM in Africa is something new, but CRM usage has many benefits. The earlier you adopt it for your business, the earlier you will enjoy the benefits.

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