• Ssemujju Lewis E

Top CRMs To Use In Africa

Updated: Feb 21

CRM is a short form for Customer Relation Management software. CRM software is a set of tools (Web, Desktop, and mobile) that help track interactions with clients, leads, and suppliers (In some scenarios). To effectively manage, analyze, and improve your customer relationships, you need a comprehensive set of cloud solutions that supports every step in your customer’s journey - CRM.


CRM's are used across several departments, including Marketing, Sales, and customer service. They help track every stage of the customer cycle, right from the initial contact to any made sales.



Africa's CRM Case:


When it comes to Africa, the business landscape is different. It integrates several currencies, given that Africa has 54 countries (all with different currencies). The continent is also home to the most significant number of start-ups globally.


What does this mean?

  • They are price sensitive, given that the bulk of companies are small to medium enterprises.

  • Localization is required to factor in different African currencies and local languages from all over the continent.

  • Simplicity: Africa has not fully embraced the age of the internet.


Which is the best CRM software for Africa?


1. MonkeyPesa CRM

The world of marketing is in a crazy revolution. Every passing day, there is new software on the market. The software makes the work easier with automation.


MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you. It is the best sales and marketing software in Nigeria.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa


The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


It is a catch for small and medium enterprises, from social networking tools, project management to CRM, document management, calendars, team management, email marketing, phone management, and flawless lead management.


Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.


2) Hubspot

Hubspot is built in the US and is ideal for startups. They have a fantastic free version that can get you through your entire lifeline as a startup. The only major drawback is the pricing when you are upgrading.


Looking at prices, the starter goes for $45 a month, professional goes for $800 a month but comes with amazing features. Lastly, enterprise goes for $3200 but comes with many features and all that your company would probably need.


Hubspot CRM enables you to do many valuable things with your contact base, such as keeping all contact information (including internal notes) in a centralized place and automating different reminders.


Hubspot CRM is software built for marketing and sales companies that want to use proven techniques for ushering in new clients and customers, especially businesses that generate customers via online marketing and sales.


In your quest to identify a CRM perfect for your business, chances are high you have come across HubSpot free CRM. As a business in Africa, you can navigate your way into CRM using Hubspot free CRM. A good CRM for Africa. You can store up to a million contacts in your HubSpot database with the free CRM. Furthermore, an unlimited number of your team can access your database, Integration with Gmail and Outlook, Email and Meeting Scheduling, Capture, Store, and track sales leads.



3) Zoho

The best of the CRMs that are easy to use and employ, it’s cheap thus suitable for all businesses, it has various apps to help you meet your small business meet its demands and offers excellent customer care to its u