Tips To Increase Sales Through SMS Marketing
Updated: Feb 22
Modernity and the technology boom will have you think that the world has moved on from SMS Marketing. This couldn't be further from the truth. SMS Marketing is more relevant than ever. In case you missed it, your competitors have been sending SMSes and texts to their clients.
What Is SMS Marketing?
SMS marketing is the practice of sending marketing messages by text message. It is a kind of opt-in marketing where customers subscribe to get the information.
The abbreviation “SMS” is for “short message service. This communication might be a one-on-one conversation between staff members and customers. It could be an automated text triggered by a customer action, or it could even be part of a mass text sent to a group of customers who have opted in to receive texts from your business.
Essential tips to increase the Sales through SMS Marketing
1. Get the opt-in go green light
Chances are high you have gotten your customer's numbers already. So before bombarding them with text messages, make sure you get the go-ahead for you to send them SMSes.
You can send the gratitude method, thanking them for providing the number and asking if they would be interested in SMSes in the future. Because you are asking your customer to opt-in, there should be a way out. Make sure that it’s always clear how your customers can stop receiving SMS marketing messages from you.
2. Timing is Key
It is crucial to read the room. You can understand the best times to send your customers' SMS from behavior, likes, and preferences. For example, you don't want to be sending critical information when your clients are sleeping.
Avoid sending rapid messages, as clients will opt to block you because you are spamming their inboxes. If you have nothing to communicate with them about, stay silent rather than send messages for their sake.
No one wants to be talking to an emotionless robot. Personalize your messages to make the interactions organic and authentic.
With the inclusion of automation, most marketers will use chatbots and other kinds of bots to attend to the needs of their customers and clients. The difference between human interaction and robot interaction can be made quickly. Being personal in your messages gives the message a tone of friendliness. To make your message appear unique, you have to consider using words like; you, us, or me. That kind of tone makes the message appear like it's coming from an individual and targeting the receiver.
Messages that appear personal seem to invite customers to take action. This makes them think that you are interested in their likes and preferences, making them feel special. Don't make your email messages look corporate, write your messages like you are talking to your customers in person. This will become easy for you to connect with them.
Tips to help you write and ensure personal messages for your customers;
Use plain language while talking to leads.
Use words that make the text appear personal, like me, you, or us
Make an emotional connection with masses of contacts.
4. Provide value to your customers
Offering value to your customers makes you stand out from the rest of the business people and service providers. The message is not enough. The information you share in the said text message should be beneficial and of value. Things like offers and promotions will get your customers acting. This keeps people coming back hence getting more sales. To deliver value to your customers requires you to have a well-laid-out plan for it.
The value you add to customers for every conversation you hold makes them get closer to your business. This enhances continuous purchase support, and also retaining them becomes easy. This translates into sales as the business grows.
Bringing new insights and ideas to buyers helps them identify gaps that might need your services. This allows you to offer value for purchasers and get new opportunities to make more sales. Purchasers want to listen to new ideas and new insights. Sales reps who do this often win sales for B2B companies.
5. Use Strong CTAs
In your messages, you are trying to drive towards a particular action. Include the possibility for your clients to explore what you're preaching about. Your call-to-action (CTA) needs to be visible. Compelling CTAs motivate recipients to convert. Research shows that clients respond more quickly when short and straightforward words seduce them to take action. CTAs words include; get, order, buy, start, download, sign up here, etc. These usually compel recipients to take action. CTAs that show consumer benefits also improve conversions.
6. Create Urgency
There are several ways to generate sales for your business. And imposing a sense of urgency in the lead-up to deadlines and holidays is one of them. Creating a sense of urgency involves reminding customers of the final delivery dates and putting offers.
Millennials prefer to receive texts from businesses for appointment reminders (62%), delivery notifications (59%), and payment reminders (48%).
Business owners use many other techniques to impose a sense of urgency. For example, you can use SMS marketing to circulate your sense of urgency to increase sales.
Ordinarily treated as the bastard child, SMS Marketing is now at the table and being served the main course.
The increase in the number of chat applications and services means that the users on these services are many, and clients are paying more attention to the services with fewer numbers for personal relations.