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  • Writer's pictureSsemujju Lewis E

Tips For Writing Cold Emails That Convert

A cold email is sent to a client who doesn't have any existing connection to you. A cold email is a one-on-one between the receiver and the sender or a personal conversation between two people.

Cold emails usually include; your name, contact information, personalized content for the recipient, specific requests, and conversation starter or ice breaker.

Cold emails are usually shared amongst small businesses or individuals to public figures. These don't always have commercial intentions. To send a cold email, you must ensure that it addresses the recipient directly, must be highly specific and relevant, and must mention a common contact.

Tips For Writing Cold Emails That Convert

1. Write a compelling introduction

You know you almost get it right when you have a perfect “from” line and an outstanding subject line. First, however, a good email introduction is critical, as the first two aspects discussed earlier.

An excellent cold email introduction refers to the recipient's company, achievements, work and expertise. Remember to keep professional with the words you use but catchy. The opening is not expected to go beyond 2-3 sentences.

In the introductory sentences, you can ask about some challenges a person or business faces or briefly discuss those you have identified and how you intend to address them.

2. Add Social Proof

There are so many risks in selling, and these tend to become hindrances to making conversions. All customers want to work with credible and recognized companies with prior experience in the field. That's why talking and sharing about the background of your previous customers is essential. Communicating with your prospects about the achievements and the actions you delivered to your last customers makes them feel that risks are limited and could convince them to work with you.

To avail more evidence to your target audience, you can attach a customer case or a referral study detailing what you did for them and how they appreciate your work. You can as well add client reviews of your work and their ratings. This will provide evidence to your prospects that your deliverables are tangible, and they will be converted to make orders and make purchases. The more conversions you make, the more profits and revenue you gain.

3. Polish your email signature

An email signature is an integral part of the email message that one wouldn’t ignore. Email signature informs your audience about your location, the company names, and how best they can contact you. This is crucial in building an excellent, cold email template.

A well-thought-out and clearly defined email signature shorten the email body, thus making the message more understandable and transparent.

To make an excellent and valuable email signature ensure that;

  • The email signature makes you look trustworthy

  • Strictly add what is necessary

  • Don't congest the signature

  • Make a neat and clean HTML

4. Match your landing pages and email copy

To create a conducive and fantastic customer experience, matching your landing page and email marketing campaign is vital. A consistent and single visual image builds trust amongst customers, which keeps them around your page. This helps you increase sales conversion. Therefore, keep your landing page copy and email message copy the same.

Keynotes to help you match your email copy and landing page;

  • Improve sales conversions by aligning email campaigns with the landing pages

  • Make cohesive and compelling visuals and text for your campaigns

  • Simplify your prospective customers' work so they can identify your ask.

5. Know your audience

Understanding your audience clearly is very important. Knowing your audience helps you write an email marketing copy that addresses their problems. This is one of the most incredible ways to improve and boost conversions.

To build a customer persona, you can use information from the web and social analytics and conversations with your customers. This helps you know your customers more and more, making it easy to write email marketing copy that makes them want to click.

6. Use CTAs

Compelling CTAs motivate recipients to convert. Research shows that clients respond more quickly when short and straightforward words seduce them to take action. CTAs words include; get, order, buy, start, download, and sign up here, among others. These usually compel recipients to take action. CTAs that show consumer benefits also improve conversions. These words include; free, personalized and complementary. Call to Action words to add to your recipient's email message should;

  • Boost and improve conversions with singular and prominent CTAs

  • Use action words to motivate clicks

  • Include a color-contrasted and easy-to-click CTA button so that more customers will click.

7. Align your email copy and the subject line

Ensure your subject line and body text are consistent, and avoid unnecessary email content. Aligning your subject line and body text by ensuring consistency earns your customers' trust. Remember to keep your business reputation by writing what your business can offer. Trustworthy messaging and emailing drives traffic into your sales funnel.

Take home critical points on how to align your email copy and the subject line;

  • Do a writing draft of your subject line after completing content

  • Keep consistent in your messaging and trust your sales funnel

  • Don't create an overwhelming compelling subject line

About Email Marketing With MonkeyPesa CRM

MonkeyPesa CRM is in the bracket of an all-in-one business automation tool, from sales marketing, automation or customer support. With its devotion to helping Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, and easy-to-interpret dashboard make it ideal.

The CRM aids businesses in getting prospects and insights, converts more leads to become customers and manages customers across several channels. At the same time, they go through the selling process.

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