Thomas Edward Patrick Brady Junior Is TB12
From being a sixth-round draft pick to the National Football League (NFL) apex and Sports Performance.
Tom Brady, in full Thomas Edward Patrick Brady, Jr., was born August 3, 1977, in San Mateo, California, the U.S. As a young boy in the 1980s, Brady often attended San Francisco 49ers games to watch the legendary quarterback Joe Montana, the man to whom he would eventually be compared.
In high school, Brady excelled in football and baseball and entered the Major League Baseball draft in 1995. The Montreal Expos would pick him, but he decided to attend the University of Michigan and play football instead. He was a backup quarterback for his first two years, while teammate and future NFL quarterback Brian Griese led the 1997 Wolverines to an undefeated season, which was capped by a victory in the Rose Bowl and a share of the national championship Brady, who did not start until his junior year, led Michigan to victory in the 1999 Orange Bowl and gained a reputation as a determined and intelligent player but one who lacked any exceptional physical skills.
In 2000 he was chosen in the sixth round of the NFL draft by New England, and he worked diligently during his first season to bulk up physically and improve his strength and technique.
In the second game of the 2001 season, the Patriots’ starting quarterback, Drew Bledsoe, was injured, and Brady was chosen to fill the position. His play was not spectacular, but he was consistent, making simple plays and minimizing mistakes. With Brady as their starting quarterback, the Patriots went on to post an 11–3 record in the regular season, and to upset the St. Louis Rams in Super Bowl XXXVI, Brady was named the Super Bowl MVP.
Tom Brady spent 20 years with the New England Patriots and won 6 Super Bowls, i.e., 2002, 2004, 2005, 2015, 2017, 2019.
Tom Brady and his “body coach” Alex Guerrero, in 2013, founded TB12, a performance lifestyle brand to help you do what you love better and longer through performance, recovery, hydration, and nutrition. This could be the secret to his extended laying career. TB12 is the acronym he has been going by; T and B the initial of his names Tom and Brady, while 12 is his jersey number.
TB12 started as a nutritional e-commerce platform focused on supplement sales; TB12 has expanded to additional products and services, including performance meals, apparel, and training equipment.
Similar to other e-commerce-based platforms, the COVID-19 pandemic accelerated their business — although not necessarily for a reason you might expect. COVID-19 pivoted their consultation and training sessions online rather than in person at their Massachusetts locations, hence global expansion. TB12’s brand expansion gained steam in early September when the wellness company opened its newest training center in Tampa, where Brady now plays after signing a two-year deal with the Buccaneers.
It marked not only TB12’s third domestic center but also the first outside of Massachusetts. Over time, TB12’s employee base has grown from 20 in 2018 to more than 60 this year.
Of TB12’s top five states for e-commerce sales — which is up 200% year-over-year — it has already established physical presences in two of them: Massachusetts and Florida, with Burns hoping to add Miami to the company’s portfolio. He also sees potential in California — particularly Los Angeles and the northern part of the state — and New York, both in Manhattan and Westchester County. There is even the chance that TB12 sets up a facility in Texas.
TB12 is also eyeing overseas opportunities. Burns is considering expansion in areas like the United Kingdom — London, specifically for its cosmopolitan reputation — the Middle East and Asia, which have driven a surprising amount of TB12’s e-commerce revenue.
TB12 CEO John Burns says that one of the first steps in expanding its reach was placing a bigger focus on its licensing opportunities. That saw the company ink a licensing and brand deal with talent management company IMG, which aims to grow TB12’s presence in retail and e-commerce.
Brady signed with William Morris Endeavor in August 2019 to represent his off-the-field endeavors, which introduced him and TB12 to WME’s sister company IMG. Once Burns met with Bruno Maglione, president of licensing at IMG, the latter knew a future between the two companies.
One of the first key opportunities for TB12 is growing out its product offerings. The company currently offers nutrition products ranging from supplements to performance meals, apparel, and train equipment. Modeled after Guerrero — Brady’s “body coach” — TB12 also offers customized programs for clients that focus on nutrition, recovery, and strength.