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Although YouTube was introduced in 2005, it has over 6 Billion users and about 4 billion active users. YouTube averages 2 billion users use it daily. These numbers prove the channel is ideal for your business.
YouTube is a free video-sharing website that makes it easy to watch online videos. It is open for use by anyone, whereby you are free to create your own account and upload videos organically. These can then be watched by those interested and any other viewers; these are free to use your videos for anything they want, like sharing, watching, commenting, or any other. Its accessibility has been made easy through laptops, desktops, tablets, and mobile phones.
Currently, several businesses are rushing into using YouTube because YouTube has become a popular video-sharing website. YouTube gives you a variety of things to watch like; demos, fashion tips, funny videos, music and a lot more hence giving you a wide range of choice depending on what you wish to watch.
Take a look at how YouTube could work for your business.
YouTube videos
YouTube channel allows users to upload videos online and share them with other users or the public. There is no limit to any number of videos that one can upload. These videos are easy to share via other forms of social media, email and websites and can also be embedded in other websites. YouTube encourages viewers to express their opinions of videos they watch, to store videos to watch later and to share videos they like. You can make a video publicly available to anyone or share it privately with selected customers.
YouTube Analytics
This is a self-service analytics and a reporting tool. It gives accurate data about each video you upload, so you can easily track how many views it gets, where people are coming from to find it and what type of customers are watching it. Additionally, it shows; how many views came from each referral source, which gender and age groups the video is most popular with, which countries the video is most popular in and how many comments and ratings it has received.
YouTube channels
Setting up a YouTube account and channel for your business allows you to bring all your videos together, giving you a chance to customize your channel with images representing your firm. Usually, YouTube channels include an 'About' section where you can provide a short description of your business and a link to your website or contact details; you can use your YouTube channel to group the videos and upload them, the videos you watch and like, and the playlists of videos you create.
YouTube advertising
YouTube bears features that allow business entrepreneurs to promote their videos to customers, most probably those who might be interested in them, targeting customers by demographics, topics or interests. Advertisers pay each time someone views their video how this is not the case for those trying to grow their traffic organically. For paid ads, you can choose which locations your ad will appear in, what format it will be, and even how much you are prepared to pay per view, that is, if you want to boost the prominence of your ad over your competitors.
Why YouTube Is Good For You
1. One of the best Advertising platforms
If your business has a product or service to market, adding entertaining videos to YouTube can quickly get your sell in front of hundreds of millions of potential customers. If the company has a service to offer, you can use YouTube as a place to speak about the service, establish yourself and the company as an expert and provide ways for potential clients to contact you.
2. YouTube is the world’s second-largest search engine
Wow, just read that again and Imagine it. YouTube is number two after Google when it comes to web searches. It beats Bing and Yahoo. This means having your content on YouTube is a great way to be found by people looking for products and services in your station.
3. Helps you to tap into YouTube’s traffic
Online video is increasing exponentially, with over 6 billion videos viewed daily. If you use YouTube for your business, you can easily reach your customers by creating videos and advertising other people’s videos.
4. Your content will last forever
Using YouTube for business can help you have the content you have created for a lifetime, and hence you don’t need to spend a lot of time recreating or investing in expensive equipment again. Re-purposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content. Using closed captions on your videos, you can also reach new audiences as you are catering to your audience with different needs.
5. Enhances Customer Communication
YouTube allows businesses to speak to their customers and prospects. In addition to directly communicating through posted videos, you can communicate with customers using YouTube’s comment section. After watching your videos, customers are free to leave comments asking questions, anything that is not clear or seeking advice; a reply comment provides an opportunity to promote the business or provide obvious customer service. YouTube also offers a private messaging function that allows you to communicate directly with individual customers.
6. Advertising on YouTube can aid you get found on Google
You can take a reward for this by writing and high-quality articles and videos on your site and creating additional videos, gifs and animations in your YouTube account. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching and viewing!
Using YouTube as part of your advertising strategy for your business, you’re also accelerating your website's authority. The more often your website gets into Google’s eyes, the higher your pages will rank in the search results.
7. Your own audience can boost you and buy from you
Videos with a personal touch help to increase conversions. People buy from those they trust, and that trust is built by you relating to them on a personal emotional level. Research now shows that, for professional services and general companies, if you are driving traffic to a landing page with a video of a person in the company speaking about the product or service, it can dramatically increase your list of leads and sales.
8. Promotes engagement with clients
The interaction between you as the seller and your clients as the buyers is significant. You can make this interaction more real in the eyes of your clients by demonstrating your products to them. YouTube allows you to take this a step further and do lifestyle marketing, which works amazingly well, especially if you have an online business. It is a fantastic way to let your audience experience your brand and your product virtually.
9. Provides space for Internal Communication
YouTube provides a suitable and easy-to-use video hosting service; it can serve as an inexpensive way to post instructional videos, announcements and other internal communications. Videos allow a business to demonstrate important concepts and product functions in much more detail than printed or verbal media, so hosted videos can serve as training resources for employees who may not have access to a live trainer.
10. Allows other website owners to import your videos on their websites
Every time someone embeds your video on their website, it counts as a vote in favour of your video. The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites with great content, which is updated regularly.
11. Allows you to monitor Complaints and act accordingly.
As the owner of the account, YouTube allows you to have access to customer feedback and complaints. Just as the service can allow you to add a personal touch to internal and customer communications, it also allows upset customers to make personal appeals to other YouTube users. In cases where customers are upset with a product, irate customers may host videos of broken or defective products for millions of potential customers to discover.
12. It makes it easy to have your videos shared on other social media platforms. YouTube allows other users to share your videos, which can help you gain traffic in just a blink. If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing valuable content to your target customers or partners.
13. Grows your audience worldwide
YouTube is well known for, and this is one of the biggest benefits of using YouTube for business.
Daily uploading and creating of new video content opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience and find customers from anywhere in the world.
14. YouTube is rich in terms of numbers
Currently, it has over 6 billion users, with about 4 billion who are active users, and why wouldn’t you give it a try for your own business. Over 2 million videos are watched every day on YouTube. Videos are a great marketing tool. If you put one with your brand up on YouTube, you stand a chance to position yourself in front of millions of eyes.
15. YouTube is friendly to use
YouTube is a friendly channel to use number one because videos are super easy and intuitive to craft. With YouTube, you don’t need a lot, just a simple camera or good quality phone camera, and you are good to go and more so what you have to bear in mind is that viewers. When making YouTube videos, the most important thing to remember is that people get easily annoyed with poor quality audio and videos; therefore, you improve your quality as you go on.
In conclusion, there is a lot to play around with in regards to customer support and YouTube; if you initiate the use of YouTube for your business, trust me, your customer support will grow and more so, customers will be privileged for the fact that you will have brought services and products closer to them, the choice will be at their hand.
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