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The Role Of YouTube In Customer Support

Although YouTube was introduced in 2005, it has over 6 Billion users and about 4 billion active users. YouTube averages 2 billion users use it daily. These numbers prove the channel is ideal for your business.



YouTube is a free video-sharing website that makes it easy to watch online videos. It is open for use by anyone, whereby you are free to create your own account and upload videos organically. These can then be watched by those interested and any other viewers; these are free to use your videos for anything they want, like sharing, watching, commenting, or any other. Its accessibility has been made easy through laptops, desktops, tablets, and mobile phones.


Currently, several businesses are rushing into using YouTube because YouTube has become a popular video-sharing website. YouTube gives you a variety of things to watch like; demos, fashion tips, funny videos, music and a lot more hence giving you a wide range of choice depending on what you wish to watch.


Take a look at how YouTube could work for your business.


YouTube videos

YouTube channel allows users to upload videos online and share them with other users or the public. There is no limit to any number of videos that one can upload. These videos are easy to share via other forms of social media, email and websites and can also be embedded in other websites. YouTube encourages viewers to express their opinions of videos they watch, to store videos to watch later and to share videos they like. You can make a video publicly available to anyone or share it privately with selected customers.


YouTube Analytics

This is a self-service analytics and a reporting tool. It gives accurate data about each video you upload, so you can easily track how many views it gets, where people are coming from to find it and what type of customers are watching it. Additionally, it shows; how many views came from each referral source, which gender and age groups the video is most popular with, which countries the video is most popular in and how many comments and ratings it has received.


Read: How To Increase Sales With YouTube


YouTube channels

Setting up a YouTube account and channel for your business allows you to bring all your videos together, giving you a chance to customize your channel with images representing your firm. Usually, YouTube channels include an 'About' section where you can provide a short description of your business and a link to your website or contact details; you can use your YouTube channel to group the videos and upload them, the videos you watch and like, and the playlists of videos you create.