• Apophia

The Most Trusted Marketing Software

Updated: Oct 27, 2021

The marketing automation industry estimates that about 67% of most marketing teams use marketing automation software, and quite another big number (about 21%) is yet to start using the software.


Marketing automation refers to advanced technology that controls all marketing activities automatically through the use of advanced machines/technology.

With marketing automation, everything is just a quick flow; I mean its automatic this goes along with quick replies, quick actions, quick responses to customer’s queries, quick updates to customers in case of any changes in the services or products that were being offered and any other essential communication in regards to the company itself.


Just in case you didn’t know, Marketing automation does that in the shortest time period possible; remember, it's automatic! It’s quick! And you know what, this is what clients want fast communication has been the best, is always the best and will always be the best. So if there is anything good you can offer for your business to grow, it's marketing automation.

Getting your email messages, delivering web information automatically, and social and text messages automatically to your customers through workflows is all that marketing automation does; it just doesn’t end there, but there are so many other functions it performs. Doesn’t it look so flexible, quick and timely! Great! So what is the next for your business? Marketing automation is the deal; as an entrepreneur/ businessman/ woman, I argue you embrace it, and trust me, you will reap much more profits and revenues from it.


There is so many marketing automation software; they are above 100; however, for us today, we are simply going to focus on the best 10 marketing automation software you can trust in 2021. So let us get down and look at each one of them one by one.


The Best Marketing Automation Software


1. MonkeyPesa CRM

MonkeyPesa CRM is in the bracket of an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you. It is the best CRM in Rwanda.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa



The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.



Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.


2. HubSpot

This inbound marketing tool helps generate leads, make deals, manage your sales automatically, and maintain your customer relationships. More so, it keeps marketing organized, attracts traffic flow into your business site, and helps you achieve more profits with less work done. We all know that the goal of HubSpot is” turning unbound customers into inbound ones” and does the best when it comes to content marketing through the use of emails, website messages and messaging texts.



They don’t have a constant payment system, but rather price charges, price flow or changes depending on the target number of customers you aim to reach out to; for example, if you want to reach out to 1000 contacts, then the monthly charge is $800.

3. Monday.com

This works for all business types and handles all work concepts, including; marketing campaigns, CRMs, sales pipelines and project tracking. This handles all its information in a single central platform, and this is what highly effective teams use to get their work onboard; so far, over 100,000 teams accomplish their work with Monday.com because it makes it easy to plan, track and deliver work in time and on the spot and this is what makes Monday.com unique from the rest of CRM software. Setting it up takes place so fast and can easily integrate with other tools, and they offer full-time customer support.