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  • Apophia

The Most Trusted Marketing Software

Updated: Oct 27, 2021

The marketing automation industry estimates that about 67% of most marketing teams use marketing automation software, and quite another big number (about 21%) is yet to start using the software.

Marketing automation refers to advanced technology that controls all marketing activities automatically through the use of advanced machines/technology.

With marketing automation, everything is just a quick flow; I mean its automatic this goes along with quick replies, quick actions, quick responses to customer’s queries, quick updates to customers in case of any changes in the services or products that were being offered and any other essential communication in regards to the company itself.

Just in case you didn’t know, Marketing automation does that in the shortest time period possible; remember, it's automatic! It’s quick! And you know what, this is what clients want fast communication has been the best, is always the best and will always be the best. So if there is anything good you can offer for your business to grow, it's marketing automation.

Getting your email messages, delivering web information automatically, and social and text messages automatically to your customers through workflows is all that marketing automation does; it just doesn’t end there, but there are so many other functions it performs. Doesn’t it look so flexible, quick and timely! Great! So what is the next for your business? Marketing automation is the deal; as an entrepreneur/ businessman/ woman, I argue you embrace it, and trust me, you will reap much more profits and revenues from it.

There is so many marketing automation software; they are above 100; however, for us today, we are simply going to focus on the best 10 marketing automation software you can trust in 2021. So let us get down and look at each one of them one by one.

The Best Marketing Automation Software

1. MonkeyPesa CRM

MonkeyPesa CRM is in the bracket of an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you. It is the best CRM in Rwanda.

The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.

The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.

MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.

A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead or prospect from one stage of your sales funnel to the next.

The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.

Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.

2. HubSpot

This inbound marketing tool helps generate leads, make deals, manage your sales automatically, and maintain your customer relationships. More so, it keeps marketing organized, attracts traffic flow into your business site, and helps you achieve more profits with less work done. We all know that the goal of HubSpot is” turning unbound customers into inbound ones” and does the best when it comes to content marketing through the use of emails, website messages and messaging texts.

They don’t have a constant payment system, but rather price charges, price flow or changes depending on the target number of customers you aim to reach out to; for example, if you want to reach out to 1000 contacts, then the monthly charge is $800.


This works for all business types and handles all work concepts, including; marketing campaigns, CRMs, sales pipelines and project tracking. This handles all its information in a single central platform, and this is what highly effective teams use to get their work onboard; so far, over 100,000 teams accomplish their work with because it makes it easy to plan, track and deliver work in time and on the spot and this is what makes unique from the rest of CRM software. Setting it up takes place so fast and can easily integrate with other tools, and they offer full-time customer support. offers a free trial for starters with unlimited boards and workflows; however, they have packages to pay for example; basic goes for $8 per seat, standard goes for $10 per seat, pro goes for 416 per seat, and there is also an enterprise package that is billed yearly.

4. SendinBlue

Formerly known as a transactional email tool but now a great marketing automation tool, Sendinblue is currently a powerful marketing automation tool; it is free of charge. Thus, it is friendly to use because it doesn’t need support reading documents and several training pieces. In addition, you can trust your business’s success by using Sendinblue because it has the best deliverability rates. The majority of the companies that have used it still testify about it.

Unfortunately, with Sendinblue, there is a limit paused upon how many emails should be sent daily, therefore, meaning that if a limit for a day has been reached, then the rest of the emails have to wait to be sent the next day thus, it’s not favorable but rather causes delays in communication.

Talking about prices, Sendinblue is the most pocket-friendly marketing automation software because it is free of charge as long as your contacts are below 2000; however, even if you have contacts that are more than that, they can still offer the services at the lowest prices.

5. Pardot

To have the best, you must invest in the best; therefore, if you want to have the best marketing results, invest in Pardot and see how you will harvest much more profits and revenues. Investing in Pardot is worth it. Your leads are nurtured because you have pardot, your leads are scored because you have pardot, your CRM integration is perfect because you employed pardot, your email marketing goals have been achieved because pardot is the real deal. Your rate of return on investment is reported because pardot does so, revenues are boosted, and sales cycles shortened only if you have pardot in place. What is a business without pardot? Their Standard pricing is $1,000 per month, and features include; in-depth prospect tracking and lead grading.

6. Engage bay

One of the cost-effective and easy-to-use marketing automation software that I know is EngageBay. It is easy to combine with other features, for example; office 365, WordPress, Google calendars and contacts and many others. Some of the key features EngageBay include; landing pages, marketing automation, contact management software, sales CRM and email marketing.

EngageBay has a free trial version; however, even other packages are quite friendly regarding prices; that is; a basic plan goes for $11.99, a growth plan goes for $39.99while a pro plan goes for $63.99, all for a monthly subscription. Therefore, EngageBay is potentially good because there is a free trial version, cost-effective thus is supportive towards small businesses, affordable while building landing pages and also it makes it easy to track and analyze results; however, engage bay only favors small businesses thus large business enterprises are more likely not to benefit from it, and also there is low advancement which can’t accommodate all business enterprises.

While throwing the last words about EngageBay, I would recommend small and medium businesses to use this opportunity to harvest the best upon their investment in the world of online marketing and sales.

7. Omnisend

This is one of the top and leading marketing automation software; however, it is still new on the market, founded in 2014. Omnisend has several features that easily connect with other social media platforms so that you can easily communicate with clients; for example, it makes it easy to connect with Facebook, WhatsApp and messenger. This, therefore, helps marketing managers to market for all their clients across all the platforms.

With omnisend, you are assured of great product reviews, thus reducing most business enterprises' challenges. In addition, Onmisend is quite friendly and can easily combine with any shopping platforms used by ecommerce businesses, thus boosting up sales based on your customers' behaviors.

Looking at changes in terms of price, first of all, to use Omnisend, you need to have a pro account that goes for $199 per month, serving about 10,000 contacts and their price charges are constant as your business.

8. Marketo

Ideal for small, medium and large business enterprises, as the name suggests, all your marketing questions are answered, and your revenues are boosted; this is a cloud-based tool for both large and small enterprises that helps to construct and maintain relationships. Marketo offers a free trial on top of zero charges upon setting up. Furthermore, Marketo does marketing automation software for business companies; having been launched in 2006, Marketo has expanded. It now has offices across the globe; this is partly excellent customer care and support.

Why should you use Marketo as the most trusted Marketing email automation?

· Has many features like; email marketing, landing pages, nurturing, web analytics and social media.

· Finds out customers and their enterprises, thus increasing revenues

· Engages each customer personally, thus being mindful of confidentiality

· Marketo gives full virtual support, and therefore they are with you 24/7

Looking at prices, Marketo charges $895 per month.

9. Infusionsoft

Founded in 2006 and since then, it was designed to address small businesses' problems, for example, sales and marketing; it combines marketing automation, e-commerce, and CRM and contacts management under one central system. To help entrepreneurs develop, infusionsoft offers the right technology with the right tools for your small business to flourish in marketing. Features offered by infusionsoft include; CRM, marketing automation, sales automation, payments, reporting and analytics, appointments, email marketing and sales pipeline.

Here are their price charges; lite goes for $56, pro goes for $105, and max goes for $140; there is also an initial plan that starts at $199, serving out about 2500 contacts sending out over 12,500 emails all the first purchase packages you make expire after three months from the first date of payment.

10. Ontraport

One of the best, trouble-free, suitable email marketing software and CRM solution that allows you to keep track of emails, crafting drip campaigns. Ontraport allows you to create automated funnels, making it easy to get a holistic insight into your efforts. Ontraport puts the data you want about leads and clients in one central place and offers many landing pages to choose from.

Ontraport offers a great range of prices; for example, a basic package is for $79, plus the plan is for $179, the pro plan is for $279, while enterprise and marketing agencies packages are for $497 all are for a monthly basis.

The good news about Ontraport, it has an all in one email marketing as well as CRM, there is good client support, scalable CRM, accuracy regarding reports for campaign performance; however, Ontraport only favors large and big enterprises only thus small and medium ones are not catered for; also a few apps are supported.

11. Active Campaign

Trusted by thousands of small and medium-sized enterprises and one of the most reliable and better-performing marketing automation software. With Active campaign marketing automation, you have the capacity as a small team to run several ventures and still perform highly as not even expected. Moreover, this marketing automation software can help you build rounds of marketing automation without investing so much in training. Something special and unique about the active campaigns is that they launch new features every year; for example, last year, they launched predictive content, attribution, site messages and having the ability to share automation recipes.

Active campaign prices are quite friendly, and what you can get is assured that their prices don’t change with time just like other marketing automation software do; theirs is constant even if your business grows and goes way above. Their price goes for $5,000 with some free services, for example, free implementation and migration, a month free of charge, free CRM, sales and automation. This package is ideal for you as a businessman, and thus you shouldn’t miss it.

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