• Ssemujju Lewis E

The Best Webinar Software For 2021

When you cannot meet with your colleagues and clients in person, what do you do? Host a webinar. A webinar platform is basically a video conferencing platform.


Webinars are as common as breathing oxygen these days. Chances are high your neighbour is talking to someone over a webinar. Using webinar software and webinar platforms is one of the best ways to engage with leads and move them down the sales funnel.


Webinars have proven reliable avenues to connect and meet with prospects for face-to-face interactions without necessarily meeting physically.


The COVID19 global pandemic has pushed everyone into remote action, but we have had to find ways to go on with life. Webinars have come in so much handy in this endeavour. Webinars give you the chance to build a more personal relationship with your audience, delve deeper into the topics that concern them and build your brand as a place people can come to for important info.


Modern-day webinar portals and applications enable a more interactive experience, allowing for customer feedback and question and answer polls.


Depending on your choice of the webinar, here are a few things you can look out for:

  • What is the waiting room experience for your viewers?

  • How easy is it for viewers to download the plugin and join the meeting?

  • How many presenters can you have at one time?

  • How high-quality is the audio?

  • How high-quality is the video?

  • How many viewers can your gallery have at one time?

With that in mind, we ask:

What is the best webinar software or webinar platform?


1. Zoom

Zoom is arguably the commonest webinar platform on the market today. It is intuitive, entirely cloud-based, and has a user-friendly interface that makes things simpler.


Zoom allows you to host the scheduled and unscheduled meeting while keeping a backup of every session in the cloud for access at your own convenience. It gets better - zoom supports integration with Google Calendar and Microsoft Outlook, which allows its users to schedule meetings and send emails seamlessly.



Key Features:

  • Exquisite HD video and audio, along with screens sharing facility.

  • Desktop and app sharing options.

  • Backup of every meeting in the cloud.

  • It allows private and public chats, which lets your viewers communicate during the event without any interruption.

  • Provides free access to up to 100 participants and 40 mins limit on group meetings.

  • Efficient host controls and virtual whiteboards.

  • User-friendly and easily navigable dashboard.

  • There are no one-time fees, and it’s free to sign up.

2. GoToWebinar

With GoToWebinar, you don’t have to worry about the clutter and confusion that comes with organizing your webinar and can focus on reaching more people and growing your business.


All you do is choose the date you want to host your webinar, and it takes care of everything else.


It also exposes you to various features to improve your webinar experience, ranging from flexible scheduling to the entire event management process. You also have access to several in-built webinar templates that provide the ultimate business environment.



Moreover, with impressive features such as automated email reminders, customizable webinar invitations, and a highly converting registration page, you can now promote your upcoming event and drive massive traffic. Other features include in-built polls and surveys, automatic webinar recordings, and more.

Key Features:

  • Pre-recorded events.

  • Robust analytics.

  • HD video quality.

  • 24/7 customer support.

  • Integrations with GoToMeeting.

  • In-built polls and surveys to engage your audience.

  • Automatic recording, which can then be shared online.

  • Seamless integration with tools such as Zapier, Salesforce, Unbounce, etc.

  • Source tracking to discover which channel resulted in maximum webinar signups.

3. Demio

Demio is a modern platform offering automated or live webinars and an option for hybrid mixes of pre-recorded and live recordings.



Demio allows you to customize and match your brand, and they have all the video conferencing features you need: live and automated webinars, replays, registration landing pages, etc.

Key Features

  • Automatic, cloud-based webinar events and recordings.

  • Chats, polls, handouts, and a great waiting room experience.

  • Offers built-in analytics and insights.

  • It can be easily integrated with other marketing tools.

  • Email automation and event reminders.

4. Google Meet

Google Meet is an effective video meeting solution by Google. The Google Meet application is a standard part of Google Workspace and included in Essentials, Business Starter, Business Standard, Business Plus & Enterprise.

Google Meet helps people collaborate in and out of your organisation, using a computer, tablet or mobile phone. Meet allows you to connect with your team and external stakeholders - from anywhere, on any device.

Key Features

  • Pin, mute, or remove participants.

  • Video and audio preview screen.

  • Adjustable layouts and screen settings

  • Share files, links, and text messages with participants.

  • Integration with Google and Microsoft Office apps.



The Enterprise plan also enables you to live-stream your meeting to 100,000 attendees at the same time. Its Premium plan also provides full access to intelligent noise-cancelling feature, G-Suite, and the security layer of Google.

All in all, it doesn’t offer many advanced features, though you get enough features to host a simple video conference.


5. Zoho Meeting

Zoho Meeting is a web conferencing platform that helps you conduct online conferences from anywhere with real-time audio, video, remote control, and screen sharing.


You can record your meetings in cloud storage or even download them on your private storage. Not only this, it lets you share the meeting with all the employees who missed the meeting.


It lets you share your screen with your colleagues with remote control access options. This feature helps you control other participant’s screens, which might come in handy to troubleshoot technical issues.



You can also send emails to invite your employees or colleagues with all the information like the topic of the meeting, time, agenda, joining link, access code, etc.


Zoho Meeting also takes care of all internationally accepted security and privacy standards. They also encrypt audio, screen sharing, and video to keep your data secure.


Additionally, host webinars on your website with the help of the Zoho Meeting. You can even share your screen, audio, and application window to support your presentation.

Key Features:

  • Phone audio – Join meetings through your phone in case you are facing poor internet connections. Use 55+ toll-free numbers to join from any different country and use 100+ local numbers.

  • Private Meetings – Lock confidential meetings to invite only the participants you want. You also get notifications when someone wants to enter your conference.

  • In Session Chat – Use the chat tab available in all meeting sessions to send important messages or links.

Other Features:

  • You can host up to 100 participants with 24 active video feeds displayed at a time.

  • There’s no need to download anything – you can start and join meetings directly.

  • It also provides a Google Chrome extension.

  • iOS and Android apps available.

  • RSVP scheduling.

  • They also provide chat support.

  • Integration with Zoho calendar, CRM, Projects, etc.

6. Livestorm

Livestorm is not your everyday webinar platform. It goes beyond marketing. On top of the marketing features like automation sequences, automatic replays etc. Livestorm can also be used for meetings and demos of up to 12 people – and integrates with collaboration tools like Miro to level-up your team’s virtual meetings.



Livestorm integrates with the most common marketing tools like Hubspot and Salesforce so that you can understand and analyse how your webinars are performing.


Key Features

  • Provides access to highly adaptable webinar themes with an easy set-up process.

  • Offers interactive chats with polls, questions, chat, and more for a better customer experience.

  • Great for product demos and 1:1 meetings to qualify leads and improve your sales process.

  • Integrate and analyze webinars and video meetings.

  • It provides a high level of automation with webinar sequences.

  • Offers comprehensive, multi-language customer support.

  • It comes with features like a one-click invitation, screen-sharing, the ability to embed registration forms, and more.

  • Livesorm offers a freemium plan with essential features.

  • Provides detailed attendance analytics, replay analytics, source tracking, and participation report.

  • Unlimited recording storage.

  • It allows you to export your data as CSV or XLS.

  • It enables you to use Zapier and integrates with more than 1,000 apps.

  • Display in-webinar CTAs to influence viewers to act.

7. WebinarNinja

Every little upgrade you have wished for, WebinarNinja listened, and they made the platform you have been dying to use.


WebinarNinja has infused with their webinar software integrations with every major CRM system, timed offers, and built-in email notifications. The goal is to convert all your attendees to customers. This tool attends to your customers' tiny details to make sure it is a personalized experience.



WebinarNinja allows you to create four different types of webinars:

  • Live – broadcasted with a live host for audience interaction.

  • Automated – recorded webinars that run at certain times or on-demand.

  • Series – a group of several webinars.

  • Hybrid – a combination of live and recorded videos.

Key Features

  • Lightning-fast live chat.

  • Instant screen sharing.

  • Run multiple polls before, during, and after the webinar.

  • Timed offers to display at any time during your webinar.

  • Email automation and drip campaigns.

  • High-converting, custom registration landing pages.

  • Analytics dashboard with the ability to export data.

  • Integrations with 1,000+ apps with Zapier.

Conclusion

Webinars are something of the present and most definitely coming into the future with us. You ought to look out for webinar software that fits well with what you are hoping to achieve.



MonkeyPesa is here with a ready-made Business Management Suite that helps streamline everything from Leads to Deals, Tasks, Accounts, and contacts. MonkeyPesa is genuinely built for Sales teams. It is simple but well streamlined and organized. This Software allows for the integration of services like Email Marketing, SMS, and Social Media marketing, and customer support, all in a single business system. You can contact us on or by a phone call or WhatsApp +256757537658 Subscribe to the YouTube Channel for News and Shows on Tech and Business in Africa

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