• Ssemujju Lewis E

The Best Webinar Software For 2021

When you cannot meet with your colleagues and clients in person, what do you do? Host a webinar. A webinar platform is basically a video conferencing platform.

Webinars are as common as breathing oxygen these days. Chances are high your neighbour is talking to someone over a webinar. Using webinar software and webinar platforms is one of the best ways to engage with leads and move them down the sales funnel.

Webinars have proven reliable avenues to connect and meet with prospects for face-to-face interactions without necessarily meeting physically.

The COVID19 global pandemic has pushed everyone into remote action, but we have had to find ways to go on with life. Webinars have come in so much handy in this endeavour. Webinars give you the chance to build a more personal relationship with your audience, delve deeper into the topics that concern them and build your brand as a place people can come to for important info.

Modern-day webinar portals and applications enable a more interactive experience, allowing for customer feedback and question and answer polls.

Depending on your choice of the webinar, here are a few things you can look out for:

  • What is the waiting room experience for your viewers?

  • How easy is it for viewers to download the plugin and join the meeting?

  • How many presenters can you have at one time?

  • How high-quality is the audio?

  • How high-quality is the video?

  • How many viewers can your gallery have at one time?

With that in mind, we ask:

What is the best webinar software or webinar platform?

1. Zoom

Zoom is arguably the commonest webinar platform on the market today. It is intuitive, entirely cloud-based, and has a user-friendly interface that makes things simpler.

Zoom allows you to host the scheduled and unscheduled meeting while keeping a backup of every session in the cloud for access at your own convenience. It gets better - zoom supports integration with Google Calendar and Microsoft Outlook, which allows its users to schedule meetings and send emails seamlessly.

Key Features:

  • Exquisite HD video and audio, along with screens sharing facility.

  • Desktop and app sharing options.

  • Backup of every meeting in the cloud.

  • It allows private and public chats, which lets your viewers communicate during the event without any interruption.

  • Provides free access to up to 100 participants and 40 mins limit on group meetings.

  • Efficient host controls and virtual whiteboards.

  • User-friendly and easily navigable dashboard.

  • There are no one-time fees, and it’s free to sign up.

2. GoToWebinar

With GoToWebinar, you don’t have to worry about the clutter and confusion that comes with organizing your webinar and can focus on reaching more people and growing your business.

All you do is choose the date you want to host your webinar, and it takes care of everything else.

It also exposes you to various features to improve your webinar experience, ranging from flexible scheduling to the entire event management process. You also have access to several in-built webinar templates that provide the ultimate business environment.

Moreover, with impressive features such as automated email reminders, customizable webinar invitations, and a highly converting registration page, you can now promote your upcoming event and drive massive traffic. Other features include in-built polls and surveys, automatic webinar recordings, and more.

Key Features:

  • Pre-recorded events.

  • Robust analytics.

  • HD video quality.

  • 24/7 customer support.

  • Integrations with GoToMeeting.

  • In-built polls and surveys to engage your audience.

  • Automatic recording, which can then be shared online.

  • Seamless integration with tools such as Zapier, Salesforce, Unbounce, etc.

  • Source tracking to discover which channel resulted in maximum webinar signups.

3. Demio

Demio is a modern platform offering automated or live webinars and an option for hybrid mixes of pre-recorded and live recordings.

Demio allows you to customize and match your brand, and they have all the video conferencing features you need: live and automated webinars, replays, registration landing pages, etc.

Key Features

  • Automatic, cloud-based webinar events and recordings.

  • Chats, polls, handouts, and a great waiting room experience.

  • Offers built-in analytics and insights.

  • It can be easily integrated with other marketing tools.

  • Email automation and event reminders.

4. Google Meet

Google Meet is an effective video meeting solution by Google. The Google Meet application is a standard part of Google Workspace and included in Essentials, Business Starter, Business Standard, Business Plus & Enterprise.

Google Meet helps people collaborate in and out of your organisation, using a computer, tablet or mobile phone. Meet allows you to connect with your team and external stakeholders - from anywhere, on any device.

Key Features

  • Pin, mute, or remove participants.

  • Video and audio preview screen.

  • Adjustable layouts and screen settings

  • Share files, links, and text messages with participants.

  • Integration with Google and Microsoft Office apps.