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  • Writer's pictureSsemujju Lewis E

The Best Sales-Winning Habits

Salespeople are no strangers to daily cold calls, emails, presentations and client meetings. These rituals have been thoroughly ingrained by doing all of these things in practice during company training and sales conferences.

Cold calls are the most everyday sales call. Data shows that even today—when many marketers believe cold calling to be dead—it’s still more effective than social selling, trade shows, and email campaigns. Most industries utilize sales calls to throw out a wide net, gain new clients, and potentially increase sales. Success in sales is the end goal.

The Best Sales-Winning Habits

1. Indicate Your Sales Objectives

What is an execution without an objective behind it? A sales plan without clearly defined sales objectives is like investing in a business without any aim. Sales objectives are goals supporting the company’s growth currently and years in the future in terms of revenue, market share, or profit margin.

By establishing clear sales goals, you explain what success will look like in the most straightforward terms while also giving your sales team targets to follow. Your sales objectives should be smart that is specific, which means clearly defining the goal and measurable. This includes how the goal will be measured and attainable; this looks at the possibility of achieving the goal realistically. It examines whether the goal is real, has been assigned to the right people, and is time-bound. It looks at the deadline on which the goal will be achieved. This is one of the basics for a clear sales plan.

2. Conduct research

You can only understand the people you are speaking with and their pain points accurately after extensive research. Track your leads for analytics purposes by using Google Analytics. It helps you receive information about their activity on your site, like:

  • the pages they prefer to view;

  • demographics;

  • interests and preferences;

  • information about devices.

Social media is another tool to help you collect data or social analysis sites to gather more demographic and psychographic information on your prospects. You can also look through your potential customers' business websites to understand their goals, values, and products and gather contact information.

3. Listen keenly

The cold calls are a conversation between two parties and not a monologue. While providing ideas and your thoughts to customers is good, listening to their beliefs would do wonders. Purchasers prefer to deal with collaborative buyers, the ones who know and can understand their needs and the ones who are ready to listen. Such providers can convince buyers about the relevance of their products and services to their problems, and they will be confident to buy more sales.

4. Adopt sales automation

Sales automation refers to using tools and software to replace manual work, using artificial intelligence tools and other digital tools to manage and execute business activities effectively.

Following up on so many customers, spending a lot of time on leads, issues arising during the sales process, calling leads, prospecting leads, checking heavy and many files to find customers’ documents, and all other administrative tasks is something of the past. You can also automate the sales pipeline and spare time for other developmental activities. Sales automation covers all those activities at once under one central management system.

Sales automation is essential for any sales business because it streamlines the whole sales process making it easy for everyone else to understand and also helps business managers to find out some lagging gaps that can be fixed there and then to increase productivity and also boost sales, increases customer retention through further nurturing, following up and fostering.

5. Make promises you can keep

Use promises to your advantage by adhering to an old business truism: under promise and over deliver, always delight and surprise. If the expectations are low, but the product can do more, prospects will be blown away by the experience they get. This will help you win them over during the next sale stage.

Instead of over-promising, let the prospects sell to themselves. You can do it by asking the right questions that gently push the prospect in the right direction. In the end, they’ll convince themselves that they need your product.

6. Use Social Media

Social Media Marketing is essential and has a social selling strategy. There are at least 4 billion social media accounts all around, and chances are high those searching for your products are on social media (e.g., Twitter, LinkedIn, Facebook, Instagram, etc.). Respond to their queries and share information relevant to their searches. Everyone in the sales business should be on LinkedIn–it’s a great way to network, post updates and keep up with the industry.

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