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  • Writer's pictureSsemujju Lewis E

The Best Sales Techniques For You

Updated: Nov 16, 2022

Generating the power of sales is all businesses need to keep flowing, and it is such a beautiful momentum that all enterprises need consistent growth. But, like any other activity, making sales requires observing certain practices to improve the chances of positive results.

Like with sports, to reach mastery in sales, you need to practice extensively, take risks, make mistakes, and learn from them. It takes skills and talent to weed out sales mistakes, though it may not be complete.



Before a customer thinks about purchasing a product, they consistently prioritize what they benefit from it. Therefore, salespeople should be in place to communicate the beauty of their products to customers so that they are convinced to buy them.


What are the best sales practices and techniques?


1. Define your buyer personas

Targeting your ideal customer/client can be tricky, but having a buyer persona can help you get to it quickly. This fictionalized profile allows you to craft content targeting potential buyers and people who need your products /services.


Knowing more about a person helps you respond to what your buyer wants from you. In addition, finding out your customer's challenges allows you to see the extent of the problem they are facing and how best you can try to solve it. This will help you appropriately design your product to address their concerns, and you will be able to catch their market on the spot.



2. Always prospect

Sales prospecting refers to a company’s sales representatives making outbound calls or sending outbound emails to leads/prospects to create new business by searching for new potential buyers/customers for your products or services. Making mobile calls, sending emails, SMS text messages, notifications, and reminders to people who have shown interest in your products or services is what we call sales prospecting. All the above are forms of prospecting with hopes that we may turn those specific interested people into future customers.


In line with prospecting, Mike Schultz, President of the RAIN Group, said to RingDNA,

“The majority of buyers wanted to speak with sellers when ‘I am looking for new ideas and possibilities to drive stronger results and improve my business.”

3. Listen and collaborate with your customers

While providing ideas and your thoughts to customers is good, listening to their beliefs would do wonders. Purchasers prefer to deal with collaborative buyers, the ones who know and can understand their needs and the ones who are ready to listen. Such providers can convince buyers about the relevance of their products and services to their problems, and they will be confident to buy more sales.

4. Train your sales representatives.

A company’s sales representatives are the company’s head because they speak on behalf of the company and are the face. According to research, formal continuous training can yield 50% higher net sales per sales representative. Training the sales team helps them to know which duties to execute accordingly. It is said that 87% of the training content is forgotten within weeks, and of course, this is clear communication that reminder training is necessary so that the sales team can be kept up to date. Either way, you can provide training materials to the sales team to always read by themselves, for example, playbooks, sales books, talk tracks, sell sheets and personal best-selling tips.



5. Make follow-ups

According to research, seven contacts follow-ups are made before a sale. This shows you that you don't have to give up on any sales deal. The harder you push for a sale, the more you get the value closer to finalizing it. This means you don't have to give up on any deal but rather develop a strategy for closing them. For customers who seem cold or neutral, you can approach or nurture them differently over a more extended period. They might convert and become loyal customers at a certain point in time.


6. Align the sales and marketing team

Aligning sales and marketing teams is one of the best things you can do to increase your sales team’s efficiency. Sales and marketing work hand in hand to produce quality and perfect work. The sales and marketing teams have a lot more in common than anyone else could think. The marketing team's job is to attract these specific potential supporters; this clearly shows that sales and marketing teams need to be coordinated together. The business will significantly increase sales efficiency when marketing and sales are consistent. If there is no communication between marketing and sales, the connection between them is broken, and eventually, the company’s revenue reduces.


7. Adopt a personalized approach

First of all, sales is not a one-size-fits-all game. Being personal in your messages gives the message a tone of friendliness. Messages that appear personal seem to invite customers to take action. This makes them think you are interested in their likes and preferences, making them feel special. Don't make your email messages look corporate, write your messages like you are talking to your customers in person. This will become easy for you to connect with them.


8. Follow the sales process

To have a perfect sales strategy and a good sales team, you have to understand the whole sales process. A rightful guide through the sales process enables the team to function and perform better. The sales process is a one-by-one step that starts with prospecting until delivery.


The critical steps in the process of sales include;


Prospecting - Prospecting is the sourcing and identifying new leads or clients to begin working through the sales process.



Connecting and Qualifying - The connecting process involves representatives initiating contact with those early-stage leads to gather information. Qualifying new leads consists in deciding whether or not they're an excellent fit lead for your business and whether or not they will likely move forward in the buyer's journey.


Initial meeting - This involves scheduling the first appointment with the leads after confirming that they have fully qualified.


Researching - Researching involves representatives knowing more about the prospect by digging deeper; when representatives learn more about each prospect and company, it allows them to offer a more tailored and personalized experience and improves the likelihood of closing a deal.


Presenting - This involves a salesperson running a formal presentation or demonstration of your product or service for your prospect on how he or she will benefit from it.


Handling Objections - This involves listening to the prospects' objections and questions; this helps representatives drive your product or service to fit the prospect's needs and wants.


Making an offer, negotiating and finalizing - When the prospects' needs are understood, you choose to make an offer or not. Still, once you decide to make an offer, you will need to negotiate the final terms and conditions.


Closing the sale - This involves coming to a conclusion or reaching an end by the prospect and the representative. The immediate step is what every salesperson works toward. This is expected to result in a mutual benefit and a contractual agreement between the prospect and the seller.


Deliver the product - This is the last stage in closing a deal, where the representative physically delivers the product or service to the customer.


9. Motivate your team regularly

Motivation is an excellent tool for performance; motivating salespeople can help them work more efficiently and ultimately sell more products. First, understand the requirements of salespeople and advice on sales and customer collaboration. Then, motivate the most productive salespeople to sell more products and boost productivity. Motivated employees work with good team spirit and usually aim to promote a company’s name and produce high-quality products. Motivation gives employees positive energy to work more and harder, thus increasing productivity and sales efficiency.

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