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  • Writer's pictureSsemujju Lewis E

The Best Sales And Marketing Software In South Africa

Updated: Jan 20, 2022

The primary objective of a business is to make sales and generate income and remain operational. Therefore, the sales process is not supposed to be herculean. But we all need a little help. There are a few sales software and tools that can make it so easy.

Important to understand is that many of the sales software and tools used in day to day running of business activities are the same tools used as Customer Relationship Management software tools. These are used for administering client interactions with the business or company.

Making an informed decision on which sales software to choose for your business depends on how the software will increase profitability, grow revenue for the company, boost and increase sales activities, and help find and maintain new, existing and potential customers.

The best sales and marketing software in South Africa

South Africa is one of the faster-developing countries on the African continent, primarily digital technology and related solutions. For this reason, South Africa is ranked among the best countries with the best sales software solutions in Africa; let’s check them out!

1. MonkeyPesa CRM

MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.

The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.

The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.

MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.

A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.

The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.

Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.

2. Pipedrive

The most friendly and easy-to-use sales software planned to go well with small and medium businesses. It is designed with the most trusted features to aid you in administering your business and envisage the sales pipeline and the sales activities to prioritize. Chatbots and webforms are some of the features of Pipedrive to help you monitor and manage leads. Considering the characteristics of Pipedrive, here are some of them;

  • Monitoring communication through calls and emails

  • Scheduling meetings

  • Saving time

  • Activity reminders like open API and webhooks

  • Security reports and insights.

  • Pipedrive easily integrates with other tools, for example; salesforce, HubSpot, and Zoho.

Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.

Pipedrive offers a free trial. An essential package goes for $15 per month; an advanced package is for $29 monthly; a professional package goes for $59 monthly, while an enterprise package goes for $99 per month.

Why should you use Pipedrive?

  • It puts all your contacts, emails, calls, deals in a central place, making it easy to access

  • It helps teams work efficiently since it speaks to business needs

  • Gives access to customer reporting tools. There are more advantages of using Pipedrive sales software; you need to give it a try.

  • Promotes efficiency via the visual representation of the entire deal process

3. HubSpot

This is a free app you would need to connect with your customers while on the go; it’s free, and therefore, affordable; if your company uses HubSpot CRM, then finding an associated app would help you catch updates would be the best. With this, you can still add information and any other updates as you go; you specifically don’t need to have a computer to do it, or in case you traveled, but without a computer, you can still add up the updates to a company platform using your phone, and this is quite flexible to any salesperson. You can download the app and get started today while you are on the move.

HubSpot stands out by going beyond sales with its marketing hub, which provides an all-in-one solution to run complete inbound marketing campaigns and improve the leads you provide your sales team. HubSpot CRM has a powerful dashboard that shows sales statistics in real-time, keeping your sales team abreast of the status of every lead in the sales pipeline. In addition, you can track deal flow based on performance, so it is clear just how the team performs according to their quotas.

Why should you use Hubspot sales software?

  • Easy to use hence favoring small and medium enterprises

  • It gives a free trial version that lasts forever

  • Pricing and solution packages easily align with the kind of a business

  • Helps to understand CRM lead management

4. Insightly

The software that is meant to complement the work of small and medium businesses was born in 2009 in San Francisco. It covers almost all manufacturing, consulting, professional services, media and advertising, nonprofit, and technology companies.

Insightly has impressive features like workflow automation, 3rd party integration, reporting and project management, marketing, sales and integrations, thus helping you follow up with your customers and strengthen relationships.

There is a free trial version, but on an annual bill, the plus plan goes for $29, the professional plan is $49, and the enterprise plan is $99.

Why should you use Insightly?

  • Good user ability and quality interface

  • Has improved products and functions

  • Caters for all needs of medium and small businesses

  • Easily integrates with other platforms and software tools

  • Has effective lead and pipeline management

5. Salesforce

The most popular and recognized all-in-one sales solution designed to do the best for all your business enterprises, currently it’s among the tools leading in CRM and the best in class.

Regarding product vision, revenue growth and marketing execution, the sales force takes the trophy, and the majority of the enterprises have praised it.

Salesforce cares for all kinds of businesses. It has an edition for small and medium enterprises and offers them products a robust set of CRM tools and resources at an amicable and bearable price. It is easy to use and has several features that small businesses can use; however, most are set for large companies and enterprises.

The prices are pretty bearable; for instance, the essential package goes for $25 a month for ten users and below, the professional package goes for $75, the enterprise package goes for $$150. In contrast, unlimited goes for $300, but a free trial version also lasts for a month.

Why should you choose salesforce over any other?

  • You are free to have all the features unless your budget limits you

  • Avails the complex sales process requirements

  • Offers products for all business sizes and has the most significant implementation partner in South Africa

  • Got a significant number of product enhancements

6. Zoho

An entrepreneur who wants to have the best sales, good customer experience, e-commerce, service, and marketing should try Zoho. With this sales software, there is effectiveness while measuring leads. Moreover, it gives some of the best client services, avails updates to their clients, and is easy to use. The customer-business relationship is prioritized; hence, it’s regarded as one of the best sales and CRM software.

Zoho has affordable features like;

In addition, it easily integrates with other applications and tools like; Evernote, MailChimp, Google Apps, Microsoft Office, and QuickBooks. Put forward to address all the challenges of small, medium and large businesses.

Referring to prices, Zoho has a free version that lasts for the first 15 days, but paid packages go for; a standard package is for $12 a month, Zoho Begin is for $7, professional goes for $20 a month, enterprise goes for $35, Zoho ultimate goes for $45 while the unlimited edition goes for $100 every month.

Why should you use Zoho?

  • Its products and functions are easy to use

  • Good for sales organizations, mostly those with complicated B2C sales cycles.

  • Refunds customers who are not satisfied with their services

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