• Ssemujju Lewis E

The Best Sales And Marketing Software In Rwanda

Updated: Oct 27, 2021

The software you will always need to run your business efficiently is sales and marketing software. Sales and marketing software allows the well-coordinated flow of communication between teams and automates business processes, making information flow from different databases easy.


The sales and marketing software integrates all aspects of the business, thus making monitoring easy. Good deals and marketing software boosts business performance through proper management, planning, budgeting, forecasting and accurate reporting.


Sales and marketing software automates and computerizes tasks. That helps to save time to focus on what matters most to the business, such as taking care of customers while growing the business. Sales and marketing software serves small, medium and large enterprises while providing the most efficient solutions.


The most commonly used sales and marketing software and tools in Rwanda


1. MonkeyPesa CRM

MonkeyPesa CRM is in the bracket of an all-in-one business automation tool. From sales marketing, automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you. It is the best CRM in Rwanda.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa



The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.



Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.


2. Salesforce

Salesforce is software used to track and monitor Rwanda's customer service, commerce, service, IT, sales, and marketing activities.


Salesforce helps to engage with customers anywhere, sell smarter, offer good customer service, and allow teams to work from anywhere. Salesforce believes that in bringing people together, there is power, and so they help build bridges between companies and customers. Salesforce values trust, innovation, and equality.


Salesforce CRM has a range of products and solutions for different industries, and it covers almost all industries, for example, manufacturing, engineering, health care, education, construction and many others.


Salesforce Pricing

  • There is a free trial version for 30 days with a few features

  • Small businesses CRM of about ten users are charged $25 each user per month

  • Complete CRM for any team size goes for $75 for each user per month

  • A profoundly customizable sales CRM goes for $150 for each user per month

  • Unlimited CRM power and support package goes for $300 per user per month

Salesforce features:

  • Mobile friendly

  • Process automation

  • Account and contact management

  • Opportunity management

  • Lead management

  • Reports and dashboards

  • Pipeline and forecast management



3. Bitrix24

Bitrix24 manages its timeline and pipeline activities in kanban view, perfect for small, medium, and large businesses. In addition, Bitrix24 is a cloud-based sales management software tool that offers complimentary sales, promotion, and customer management from the time of being a lead to closing a deal.


Its best productivity is buried in lead management, sales performance and tracking, pipeline management. These include invoices, telemarketing, sales automation, free documentary management, inbound and outbound calls, automating email marketing, and reservation of communication history. This software has an aversion for Android devices, and therefore you can have it on your phone.



For the first 12 users, Bitrix24 is free of charge; however, it also has payable packages for example; starting + is for $19 a month, CRM+ is for $55 a month, project +is for $55 a month as well while the business plan has two special packages; standard goes for $79 a month, and professional goes for $159 a month.


4. Dynamics 365

Suitable for business intelligence, Microsoft dynamics offers software (SaaS) for sales, marketing, and service functionality. Microsoft Dynamics 365 can help you win more deals by building strong relationships between you and your customers.



This can increase productivity due to increased customer support, thus more revenue coming in. Microsoft has worked for several companies in a good number of enterprises, for example; those in the manufacturing industry, those in the financial industry, retail businesses, those in health care, automotive, government entities and many more. Dynamics 365 include; customer data platform, sales, service, marketing, commerce, supply chain, human resource services, finance, project management, and many more.


It gives a free trial lasting for 30 days, and after that, you have to start paying for their monthly or yearly packages. Microsoft offers many features, and the only limitation could be money; the free trial has a few features, but paid versions have many features; some of its features include; customer insights, web API enhancements, activity sorting control, editable grids, and editable grids and so many other features.


To take a deeper look at their pricing, customer insights range from $1,000 to 1,500 per month. Customer's voice goes for $200 monthly; sales professionals range from $20 to $65; sales enterprises plan ranges from $20 to $95 per month, sales premium goes for $135, while Microsoft relationship sales plan goes for $162.


5. Freshsales

This software is run by Freshworks and is best meant for small, medium and large enterprise businesses. Freshsales has inbuilt tools you need to manage your business, for instance, in-built phone and email, dashboards, customizable visual reports, visual deal pipelines, intelligent workflow automation, artificial intelligence based on lead scoring. Some of the features of Freshsales include; sales sequences, integrations, territory management, deal management and many others.



Freshsales puts all your prospects/leads’ information in one central place to accelerate performance and sales by following up on conversations, demographic information attachments, tasks, and appointments. In addition, Freshworks employs AI automation to boost teamwork, enable communication, chat with leads, know your customers’ behavior and close deals.


Freshsales caters to companies of all sizes, including finance and accounting companies, insurance companies, telecom companies, retails companies, consumer electronics, offers professional services, real estate, education, health care, e-commerce, technology and many others. Freshsales integrates with; Pure360, LeadsBridge, MSB, Docs, 3CX, Microsoft dynamics 365, Hubspot CRM, Mailchimp, Freshdesk and many more.


Their billing rates are; growth is for $15 per user per month, pro goes for $39 for each user per month, while enterprise goes for $69 for each user per month, but there is also a free version for trial.

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