• Ssemujju Lewis E

The Best Marketing Automation Software Today

Marketing automation uses software to automate monotonous marketing work. Tasks like SMS marketing, email marketing, social media posting, and even ad campaigns are automated by marketers to improve efficiency.


With marketing automation, everything is done by software or a set of tools. This goes in tandem with quick replies, quick actions, quick responses to customers’ queries, quick updates to customers in case of any changes in the services or products offered, and any other essential communication regarding the company itself.


Related: Everything You Need To Know About Sales Automation


Marketing automation simplifies and shortens the marketing process seamlessly. As a result, communication and conversions happen a lot quicker.


One of the best ways to enhance your business operations, sales and marketing is to adopt marketing automation. Automation is a way of decreasing manual work and letting your tools do more for you. Automation involves using email workflows, automated notifications, automated team tasks and various integrations between real estate applications and tools and other CRM applications and software.


Related: 7 Common Marketing Automation Mistakes You Could Be Making


Marketing automation doesn’t only decrease manual workload for teams but also betters business operations. Additionally, marketing automation makes your employees' work more manageable, fun, and effective.


The Best Marketing Automation Software Today


1. MonkeyPesa

MonkeyPesa CRM is an all-in-one automation tool. MonkeyPesa is a cloud-based CRM Software with inbound and outbound marketing, sales marketing, automation, and customer support services. The pricing, features, analytics and easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, and insights, converts more leads to become customers and manages customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa


The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step toward maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


Related: How To Use Marketing Automation To Close Deals In Real Estate


It is a catch for small and medium enterprises, from social networking tools, project management to CRM, document management, calendars, team management, email marketing, phone management, and flawless lead management.


Social Media is a very relevant tool of sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, Direct Messages.


2. Zoho Desk

Zoho Desk is a customer service software commonly known as “the gold standard for great customer relationships.” The software helps businesses get prospects, follow up with customers, generate more sales, increase profits and earn more revenue. This is a soul aim for the majorly of the businesses.

Zoho customer service software collects information regarding sales, marketing, and customer service activities and centralizes it in one place, which helps to align business activities. Furthermore, the software captures and records critical customer information, which may be helpful while doing a follow-up or any other engagement reasons.



Zoho customer service software can be personalized to meet the demands of every business irrespective of the nature and the size of the company. Both startups and large companies use Zoho CRM. The software caters to all modern industries, including; real estate, healthcare, insurance, media, legal, restaurants, banking, travel, tax, freelancers, profit and non-profit companies.


Zoho service software features include;
  • lead management

  • deal management

  • contact management,

  • workflow automation, and more.

The software integrates with other applications and tools like; Evernote, MailChimp, Google Apps, Microsoft Office and QuickBooks.

Zoho service software pricing: Zoho has a free version that lasts for the first 15 days, but paid packages go for; a standard package is for $12 a month, Zoho Begin is for $7, professional goes for $20 a month, enterprise goes for $35, Zoho ultimate goes for $45 while the unlimited edition goes for $100 every month.


Benefits of Zoho customer service software:
  • Its products and functions are easy to use

  • Suitable for sales organizations, primarily those with the complicated B2C sales cycle.

  • Refunds customers who are not satisfied with their services




3. Pipedrive

The most friendly and easy-to-use sales software planned to go well with small and medium businesses. It is designed with the most trusted features to aid you in administering your business and envisage the sales pipeline and the sales activities to prioritize. Chatbots and webforms are some of the features of Pipedrive to help you monitor and manage leads. Considering the characteristics of Pipedrive, here are some of them;

  • Monitoring communication through calls and emails

  • Scheduling meetings

  • Saving time

  • Activity reminders like open API and webhooks

  • Security reports and insights.

  • Pipedrive easily integrates with other tools, for example, salesforce, HubSpot, and Zoho.



Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.

Pipedrive offers a free trial. An essential package is $15 per month; an advanced package is $29 monthly; a professional package goes $59 monthly, while an enterprise package goes $99 per month.

Why should you use Pipedrive?

  • It puts all your contacts, emails, calls, deals in a central place, making it easy to access

  • It helps teams work efficiently since it speaks to business needs

  • Gives access to customer reporting tools. There are more advantages of using Pipedrive sales software; you need to try it.

  • Promotes efficiency via the visual representation of the entire deal process


Pipedrive features include;

  • Monitoring communication through calls and emails

  • Scheduling meetings

  • Saving time

  • Activity reminders like open API and webhooks

  • Security reports and insights.

Pipedrive easily integrates with other tools, for example, salesforce, HubSpot and Zoho.

Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.

Pipedrive pricing: the software has a free trial. There is a monthly or annual subscription provision depending on what you want for your business. An essential package goes for $15 per month; the advanced package is for $29 monthly, the professional package goes for $59 monthly, and an enterprise package goes for $99 per month.

Why should entrepreneurs consider Pipedrive?

  • It puts all your contacts, emails, calls, deals in a central place, making it easy to access

  • It helps your teams work efficiently since it speaks to business needs

  • Gives access to customer reporting tools. There are more advantages of using Pipedrive email marketing software; you need to try it.

  • Promotes efficiency via the visual representation of the entire deal process


4. Sage CRM

Over the years, Sage has gained trust, and so far, over 15,000 companies worldwide are trusting sage as one of their stand-alone business solutions. Sage CRM helps businesses improve productivity and visibility, aiding businesses to make informed decisions.



Sage CRM is a cloud-based CRM that gives flexibility to teams to work from anywhere, which improves performance and productivity. Additionally, Sage CRM gathers all the customer data into a single platform; this makes monitoring easy and turns a business into a customer-centric company.

Sage CRM supports several industries, and these include;

  • Financial industries

  • Hospitality and hotel management

  • Agriculture

  • Maintenance and field service

  • Manufacturing, retail and distribution


SAGE CRM features are categorized into sales, marketing, usability and customer service, these include;

  • Email and SMS communications

  • Lead, opportunity and close tracking

  • Customizable workflow

  • Insight and trend-tracking with charts, dashboards and reports

  • Campaign progress and result reports

  • Automated case logging

  • Escalation of cases

  • Customer self-service

  • Document library

  • Easy to use and adaptable

  • Social media integration

5. ActiveCampaign

ActiveCampaign caters to all business sizes with mega automation that integrates email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations, including Shopify, Square, Facebook, and Salesforce. Pricing starts at $9 a month.


Why should you use ActiveCampaign?

  • Customizes sends based on parameters

  • Automates individualized experiences across all your customer touchpoints

  • Uses customer lifecycle to choose content, send time and delivery channel for each customer.

  • Keeps track of client's interests and behavior

  • Creates customized campaigns with minimal effort




ActiveCampaign Prices: Get’s started at just $9 per month for the basic plan, $49 per month for the Plus plan (unlocks CRM features, advanced integrations), $129 per month for Pro, $229 per month for Enterprise Plan.


ActiveCampaign easily combines and integrates with other software, applications and tools. These include; Microsoft, Shopify, Facebook, Salesforce and more. ActiveCampaign provides a perfect customer service experience that surpasses the traditional touchpoints for instance emails. The service software offers a personalized, high-touch experience for businesses however channels, additional teams, locations and customer segments.

ActiveCampaign eliminates silos between data sources, communication channels and teams. This aids businesses to scale their personal customer relationships via connected experiences that span the customer lifecycle. ActiveCampaigns’ customized experience helps businesses to computerize a truly personalized experience that is real so that clients can widen their relationships.


ActiveCampaign features include;

  • unlimited sending

  • email marketing

  • sending newsletters

  • subscription forms

  • marketing automation

  • landing pages

  • Facebook custom audiences

  • lead and contact scoring

  • conversation

  • attribution reporting

  • predictive content with machine learning

  • custom domain

  • dedicated account rep and more.


6. Hubspot

This is one of the best CRM software tools that serve all businesses ranging from startups to large business ventures. In addition, Hubspot offers free tools for teams and best manages customers’ contacts well.


Hubspot CRM enables you to do many valuable things with your contact base, such as keeping all contact information (including internal notes) in a centralized place and automating different reminders.


Hubspot CRM is software built for marketing and sales companies that want to use proven techniques for ushering in new clients and customers, especially businesses that generate customers via online marketing and sales.


In your quest to identify a CRM perfect for your business, chances are high you have come across HubSpot free CRM. You can store up to a million contacts in your HubSpot database with the free CRM. Furthermore, an unlimited number of your team can access your database, Integration with Gmail and Outlook, Email and Meeting Scheduling, Capture, Store, and track sales leads.


Hubspot’s CRM is a tool that teams find friendly to use, and more so, it automates tasks the number of administrative tasks to concentrate on. In addition, Hubspot gives access to visibility into the sales pipeline in real-time through the visual dashboard.