• Ssemujju Lewis E

The Best Marketing Automation Software For Business In Tanzania

Marketing automation software simplifies and shortens the marketing process seamlessly. As a result, conversions happen a lot quicker. You can optimize your email marketing automation efforts to drive targeted visitors to your website. The strategy helps you effectively engage with all your customers from Dar es Salaam, Arusha and all over Tanzania and steer them successfully through your sales funnel. The goal is to rid you of the manual processes and intensify automation to replace them.


Marketing automation uses software to automate monotonous marketing work. Tasks like SMS marketing, email marketing, social media posting, and even ad campaigns are automated by marketers to improve efficiency. The world of marketing is in a crazy revolution. Every passing day, there is new software on the market. The software makes the work easier with automation.


Marketing automation helps simplify and makes your work easier, reduces wastage, and delivers in time. Marketing automation is a set of tools to bring marketing activities down to their most accessible simplicity. Automated Marketing makes work easy because messages, ad campaigns, emails, and posts are sent automatically without independently sending each item.


The Best Marketing Automation Software For Business In Tanzania


1. MonkeyPesa

MonkeyPesa is an all-in-one marketing software for fast-growing companies. It provides all the marketing tools your business needs under one roof. The CRM aids businesses in getting prospects, and insights, converting more leads to become customers and managing customers across several channels. At the same time, they go through the selling process.


Monkeypesa Marketing price starts from $9.99 per user billed monthly. It integrates Email, SMS, social, and push notifications all together under one powerful CRM to ease automating marketing for small and medium enterprises.


Advantages of MonkeyPesa
  • Ideal for small and medium enterprises.

  • Integrates with local African SMS providers, allowing you to send SMS messages to clients in your country, the rest of Africa and the world.

  • Integrates with local voice call providers. Dial directly from the browser.

  • Flexible integration with several Ecommerce platform providers in Africa and beyond.

  • It has a native CRM integration that unifies sales and marketing data in one place.


Other MonkeyPesa Features:
  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

Automate your workflows with Monkeypesa to increase the efficiency of your team, reduce the errors in repetitive tasks and boost your team's productivity. The software easily automates manual business processes. This brings efficiency and effectiveness, which is vital for the business's success since more time is saved and used to look out for more revenue-generating activities.


2. ActiveCampaign

ActiveCampaign caters to all businesses with mega automation that integrates email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations, including Shopify, Square, Facebook, and Salesforce. Pricing starts at $49.99 a month.


Why should you use ActiveCampaign?

  • Customizes sends based on parameters.

  • Automates individualized experiences across all your customer touchpoints

  • Uses customer lifecycle to choose content, send time and delivery channel for each customer.

  • Keeps track of client's interests and behavior

  • Creates customized campaigns with minimal effort




ActiveCampaign Prices: Get started at just $9 per month for the basic plan, $49 per month for the Plus plan (unlocks CRM features, advanced integrations), $129 per month for Pro, and $229 per month for Enterprise Plan.


ActiveCampaign effortlessly combines and integrates with other software, applications and tools. These include; Microsoft, Shopify, Facebook, Salesforce and more. ActiveCampaign provides a perfect customer service experience that surpasses the traditional touchpoints, for instance, emails. Instead, the service software offers a personalized, high-touch experience for businesses.

ActiveCampaign eliminates silos between data sources, communication channels and teams. This aids businesses in scaling their customer relationships via connected experiences that span the customer lifecycle. In addition, ActiveCampaigns’ customized expertise helps companies to computerize a truly personalized experience that is real so that clients can widen their relationships.


ActiveCampaign features include;

  • unlimited sending

  • email marketing

  • sending newsletters

  • subscription forms

  • marketing automation

  • landing pages

  • Facebook custom audiences

  • lead and contact scoring

  • conversation

  • attribution reporting

  • predictive content with machine learning

  • custom domain

  • dedicated account rep and more.


3. Hubspot

This is one of the best CRM software tools for all businesses, from startups to large business ventures. In addition, Hubspot offers free tools for teams and best manages customers’ contacts well.


Hubspot CRM enables you to do many valuable things with your contact base, such as centralizing all contact information (including internal notes) and automating different reminders.


Hubspot CRM is software built for marketing and sales companies that want to use proven techniques for ushering in new clients and customers, especially businesses that generate customers via online marketing and sales.


In your quest to identify a CRM perfect for your business, chances are high you have come across HubSpot free CRM. You can store up to a million contacts in your HubSpot database with the free CRM. Furthermore, an unlimited number of your team can access your database, Integration with Gmail and Outlook, Email and Meeting Scheduling, Capture, Store, and track sales leads.


Hubspot’s CRM is a tool that teams find friendly to use, and more so, it automates the number of administrative tasks to concentrate on. In addition, Hubspot gives visibility into the sales pipeline in real-time through the visual dashboard.


Hubspot CRM allows you to access real-time sales performance reports and individual performance. This allows business managers to review and identify potholes so that teams can lay strategies for achieving success where it has failed.

Hubspot has solutions for small, medium and big businesses. However, Hubspot works better for everyday business transactions since it is easy to use, captures customers, manages data, records calls and meetings, manages sales pipelines and also aids sales reps in monitoring contacts with customers and deals. In addition, Hubspot aids managers in getting an insight into the sales activities, marketing tools and activities.



Small businesses and startups commonly use Hubspot and medium companies but also serve large enterprises. Hubspot provides a free trial version that supports small businesses and startups through their growth stages. Packages that can be accessed at a cost include; a starter package for $45 a month, a professional package for $450 a month, and a package for big enterprises for $1200 per month.

Hubspot is one of the CRM software commonly used by businesses in Tanzania. It has unique benefits it delivers to its users, such as; being easy to use, a free forever trial version, and cheap packages.


Hubspot features include;

  • Free CRM software

  • Free versions of sales Hub

  • Combination of Gmail

  • Outlook calendars and Email

  • Deal stages

  • Pipeline and opportunity tracking

  • Website chats and bots

  • Email tracking

  • Reporting and tracking meetings

4. Salesforce Marketing Cloud

Salesforce is marketing automation software that tracks and monitors customer service, commerce, service, IT, sales and marketing activities in a business or company, helping teams work from anywhere and keep in touch with customers.


Salesforce helps to engage with customers anywhere, sell smarter, offer good customer service, and allow teams to work from anywhere. Salesforce believes that in bringing people together, there is power, and so they help build bridges between companies and customers. Salesforce values trust, innovation, and equality.


Salesforce sales cloud is a popular CRM solution for insurance companies. It offers a full package of sales, marketing and customer service, and these are some of the critical things treasured and most needed by insurance companies.



Salesforce prioritizes business of all forms and sizes with editions for small and medium businesses and offers products such as a robust set of CRM tools and resources.


Salesforce aids in making follow-ups and monitoring customer service, commerce, service, IT, sales and marketing activities in a company and keeps teams intact while collaborating.


Salesforce engages clients, offers good customer service, and allows mobile work. Salesforce has built its client relationship based on trust, innovation, and equality. Salesforce offers its services to a range of industries, for example, manufacturing, engineering, health care, education, and construction.


The features of salesforce include;

  • Reports and dashboards

  • Pipeline and forecast management

  • Mobile features

  • Process automation

  • Opportunity management

  • Account and contact management

  • Lead management

Salesforce Pricing
  • There is a free trial version for 30 days with a few features

  • Small business's CRM of about ten users are charged $25 for each user per month

  • Complete CRM for any team size goes for $75 for each user per month

  • A profoundly customizable sales CRM goes for $150 for each user per month

  • Unlimited CRM power and support package goes for $300 per user per month


5. Customer.io

Customer.io tool is suitable software for email marketing automation. With customer.io, it's easy to create flows that trigger at different times of the day/week or whenever a user performs a particular action.


With access to your real-time behavioral data, create personalized and relevant messages that engage and retain your customers. Send an email, push notifications, text messages, and more through an intuitive and powerful visual building experience. Built for scale, Customer.io is used by over 4,100 companies, sending over 8 billion messages annually. It is made for developers. Integrate their API to your application to deliver SMS (to the USA and Europe) and email. The basic package starts at $150 per user monthly.





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