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  • Writer's pictureSsemujju Lewis E

The Best Marketing Automation Software For Betting Companies

Marketing automation simplifies and shortens the marketing process seamlessly. As a result, communication and conversions happen a lot quicker.


Marketing automation uses software to automate monotonous marketing work. For example, marketing departments in betting companies can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns - not just for efficiency but also to provide a more personalized experience for their customers.



Marketing automation doesn’t only decrease manual workload for teams but also betters business operations. Additionally, marketing automation makes your employees' work more manageable, fun, and effective.


The Best Marketing Automation Software For Betting Companies


1. MonkeyPesa

MonkeyPesa CRM is an all-in-one automation tool. MonkeyPesa is a cloud-based CRM Software with inbound and outbound marketing, sales and marketing, automation, and customer support services. The pricing, features, analytics and easy-to-interpret dashboard make it ideal.



The CRM aids betting companies in getting prospects, and insights, converting more leads to become customers and managing customers across several channels. At the same time, they go through the selling process.



The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. In addition, the invoicing and billing system allows tracking time, generating invoices, Pro-forma invoices, and quotes, and getting much more money faster.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resources and payroll

  • Inventory and stores

  • Bulk SMS and emailing

Accessible Communication is a giant step toward maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead or prospect from one stage of your sales funnel to the next.


The MonkeyPesa CRM allows you to add contacts manually or upload files. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.



It is a catch for small and medium enterprises, from social networking tools, and project management to CRM, document management, calendars, team management, email marketing, phone management, and flawless lead management.


Social Media is a very relevant tool for sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, and Direct Messages.


2. Freshsales CRM

This software is run by Freshworks and is best meant for small, medium and large enterprise businesses. Freshsales has inbuilt tools you need to manage your business, for instance, in-built phone and email, dashboards, customizable visual reports, visual deal pipelines, intelligent workflow automation, and artificial intelligence-based on lead scoring. Some of the features of Freshsales include; sales sequences, integrations, territory management, deal management and many others.



Freshsales puts all your prospects/leads’ information in one central place to accelerate performance and sales by following up on conversations, demographic information attachments, tasks, and appointments. In addition, Freshworks employs AI automation to boost teamwork, enable communication, chat with leads, know your customers’ behavior and close deals.


Freshsales caters to companies of all sizes, including finance and accounting companies, insurance companies, telecom companies, retail companies, and consumer electronics, and offers professional services, real estate, education, health care, e-commerce, technology and many others. Freshsales integrates with; Pure360, LeadsBridge, MSB, Docs, 3CX, Microsoft dynamics 365, Hubspot CRM, Mailchimp, Freshdesk, and many more.



Their billing rates are; growth is $15 per user per month, pro goes for $39 for each user per month, while enterprise goes for $69 for each user per month, but there is also a free version for trial.


3. ActiveCampaign

ActiveCampaign caters to all business sizes with mega automation that integrates email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations, including Shopify, Square, Facebook, and Salesforce. Pricing starts at $9 a month.


Why should you use ActiveCampaign?

  • Customizes sends based on parameters.

  • Automates individualized experiences across all your customer touchpoints

  • Uses customer lifecycle to choose content, send time and delivery channel for each customer.

  • Keeps track of client's interests and behavior

  • Creates customized campaigns with minimal effort



ActiveCampaign Prices: Get’s started at just $9 per month for the basic plan, $49 per month for the Plus plan (unlocks CRM featuresGetand advanced integrations), $129 per month for Pro, and $229 per month for Enterprise Plan.

ActiveCampaign effortlessly combines and integrates with other software, applications and tools. These include; Microsoft, Shopify, Facebook, Salesforce and more. ActiveCampaign provides a perfect customer service experience that surpasses the traditional touchpoints for instance,, emails. The service software offers a personalized, high-touch experience for businesses however, channels, additional teams, locations and customer segments.

ActiveCampaign eliminates silos between data sources, communication channels and teams. This aids businesses in scaling. In addition, activeCampaigns’ their personal customer relationships via connected experiences that span the customer lifecycle. ActiveCampaigns’ customized experience helps businesses to computerize a truly personalized experience that is real so clients can widen their relationships.


ActiveCampaign features include;

  • unlimited sending

  • sending newsletters

  • subscription forms

  • marketing automation

  • landing pages

  • Facebook custom audiences

  • lead and contact scoring

  • conversation

  • attribution reporting

  • predictive content with machine learning

  • custom domain

  • dedicated account rep and more.

4. Pipedrive

The most friendly and easy-to-use sales software planned to go well with small and medium businesses. It is designed with the most trusted features to aid you in administering your business and envisage the sales pipeline and the sales activities to prioritize. Chatbots and webforms are some of the features of Pipedrive to help you monitor and manage leads. Considering the characteristics of Pipedrive, here are some of them;

  • Monitoring communication through calls and emails

  • Scheduling meetings

  • Saving time

  • Activity reminders like open API and webhooks

  • Security reports and insights.

  • Pipedrive easily integrates with other tools, for example, Salesforce, HubSpot, and Zoho.


Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.

Pipedrive offers a free trial. An essential package is $15 per month; an advanced package is $29 monthly; a professional package goes $59 monthly; an enterprise package goes $99 per month.

Why should you use Pipedrive?

  • It puts all your contacts, emails, calls, deals in a central place, making it easy to access

  • It helps teams work efficiently since it speaks to business needs

  • Gives access to customer reporting tools. There are more advantages and to using Pipedrive sales software; you need to try it.

  • Promotes efficiency via the visual representation of the entire deal process


Pipedrive features include;

  • Monitoring communication through calls and emails

  • Scheduling meetings

  • Saving time

  • Activity reminders like open API and webhooks

  • Security reports and insights.

Pipedrive easily integrates with other tools, for example, salesforce, HubSpot and Zoho.

Additionally, Pipedrive tracks and organizes sales activities hence efficiency and effectiveness.

Pipedrive pricing: the software has a free trial. There is a monthly or annual subscription provision depending on what you want for your business. An essential package goes for $15 per month; the advanced package for $29 monthly, the professional package for $59 monthly, and an enterprise package for $99 per month.

Why should entrepreneurs consider Pipedrive?

  • It puts all your contacts, emails, calls, and deals in a central place, making it easy to access

  • It helps your teams work efficiently since it speaks to business needs

  • Gives access to customer reporting tools. There are more advantages to using Pipedrive email marketing software; you need to try it.

  • Promotes efficiency via the visual representation of the entire deal process


5. Sage CRM

Over the years, Sage has gained trust, and over 15,000 companies worldwide are trusting sage as one of their stand-alone business solutions. Sage CRM helps businesses improve productivity and visibility, aiding businesses to make informed decisions.



Sage CRM is a cloud-based CRM that allows teams to work from anywhere, improving performance and productivity. Additionally, Sage CRM gathers all the customer data into a single platform; this makes monitoring easy and turns a business into a customer-centric company.

Sage CRM supports several industries, and these include;

  • Financial industries

  • Hospitality and hotel management

  • Agriculture

  • Maintenance and field service

  • Manufacturing, retail and distribution


SAGE CRM features are categorized into sales, marketing, usability and customer service; these include;

  • Email and SMS communications

  • Lead, opportunity and close tracking

  • Customizable workflow

  • Insight and trend-tracking with charts, dashboards and reports

  • Campaign progress and result reports

  • Automated case logging

  • Escalation of cases

  • Customer self-service

  • Document library

  • Easy to use and adaptable

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