• Apophia

The Best Email Marketing Software In Rwanda

Updated: Aug 26

Email marketing is a superior technique to cultivate and grow customer relationships while scaling up sales. Email marketing majorly involves the use of emails to promote the products and services of a business. Email marketing is one of the forms of the internet or digital marketing that conveys higher conversion rates. Email marketing also includes search engine marketing, search engine optimization, blogging and social media marketing.

Email marketing is an online strategy through which businessmen and entrepreneurs’ send messages to their customers electronically to their email inboxes. Each targeted receiver must be part of your email list to get the email message.


There are so many email marketing software tools on the market, and so sometimes, making the right choice of software that suits your business type becomes a little complex. But to clear your way, we have got you the best email marketing software tools In Rwanda that you need to consider or look out for.

The Best Email Marketing Software In Rwanda


1. MonkeyPesa

MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, marketing automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa



MonkeyPesa possesses an email marketing service in Rwanda that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create an incentive called a lead magnet. You can create several types of lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.



The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


2. Mailerlite

Mailerlite is one of the easy-to-use e-mail marketing software platforms that gives 24/7 customer support to all your customers. Currently, Mailerlite supports over 600,000 businesses across the world. The software has different support plans to help your business grow. Additional subscribers or users have other plans depending on the size of their customer contact list.

Mailerlite email marketing software has a simple user interface; full-time customer support is available 24/7, and responsive email designs and support.


Mailerlite email marketing software has a free plan that lasts for a lifetime. The plan serves over 1,000 email subscribers but with a few features and allows you to send over 1,200 emails per month. However, a small price charge of about $10 per month provides you with access to most of the features that can help you build a better marketing and sales strategy. Additionally, the software allows you to monitor your email marketing outcomes through click map and open by location reports.

Mailerlite features include;

  • friendly to use interface

  • landing page builders

  • embedded forms

  • pop-ups,

  • deliverability

  • email survey's

  • e-Commerce integrations with top platforms, template gallery and full-time customer support through emails and chats.

Mailerlite email marketing software works excellently for businesses without a huge contact list at a pocket-fitting price but with perfect deliverability.

Mailerlite pricing plan details: the cost depends on the number of subscribers a business has for instance; 0-1000 subscribers with a capacity of sending out 12000 emails monthly are at a free cost, 0-1000 subscribers with unlimited emails cost $10, 1001-2500 subscribers with unlimited emails costs $15, 2501-5000 subscribers with unlimited emails costs $30 and 5000-10,000 with unlimited emails costs $50.


3. Engagebay

EngageBay CRM, at a glance, is a rich software that can combine a sophisticated CRM/contact management system alongside email and newsletters. As a result, it enables you to manage your customer relationships better.


It is equipped with Marketing, Sales, and Service automation features to scale your business. The exhaustive list of features allows you to capture leads, nurture and engage with them, convert to happy customers and provide a superior customer experience using the unified platform.