• Apophia

The Best Email Marketing Software In Rwanda

Updated: Jan 27

Email marketing is a superior technique to cultivate and grow customer relationships while scaling up sales. Email marketing majorly involves the use of emails to promote the products and services of a business. Email marketing is one of the forms of the internet or digital marketing that conveys higher conversion rates. Email marketing also includes search engine marketing, search engine optimization, blogging and social media marketing.

Email marketing is an online strategy through which businessmen and entrepreneurs’ send messages to their customers electronically to their email inboxes. Each targeted receiver must be part of your email list to get the email message.


There are so many email marketing software tools on the market, and so sometimes, making the right choice of software that suits your business type becomes a little complex. But to clear your way, we have got you the best email marketing software tools In Rwanda that you need to consider or look out for.

The Best Email Marketing Software In Rwanda


1. MonkeyPesa

MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, marketing automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa



MonkeyPesa possesses an email marketing service in South Africa that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create an incentive called a lead magnet. You can create several types of lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.



The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.


2. Mailerlite

Mailerlite is one of the easy-to-use e-mail marketing software platforms that gives 24/7 customer support to all your customers. Currently, Mailerlite supports over 600,000 businesses across the world. The software has different support plans to help your business grow. Additional subscribers or users have other plans depending on the size of their customer contact list.

Mailerlite email marketing software has a simple user interface; full-time customer support is available 24/7, and responsive email designs and support.


Mailerlite email marketing software has a free plan that lasts for a lifetime. The plan serves over 1,000 email subscribers but with a few features and allows you to send over 1,200 emails per month. However, a small price charge of about $10 per month provides you with access to most of the features that can help you build a better marketing and sales strategy. Additionally, the software allows you to monitor your email marketing outcomes through click map and open by location reports.

Mailerlite features include;

  • friendly to use interface

  • landing page builders

  • embedded forms

  • pop-ups,

  • deliverability

  • email survey's

  • e-Commerce integrations with top platforms, template gallery and full-time customer support through emails and chats.

Mailerlite email marketing software works excellently for businesses without a huge contact list at a pocket-fitting price but with perfect deliverability.

Mailerlite pricing plan details: the cost depends on the number of subscribers a business has for instance; 0-1000 subscribers with a capacity of sending out 12000 emails monthly are at a free cost, 0-1000 subscribers with unlimited emails cost $10, 1001-2500 subscribers with unlimited emails costs $15, 2501-5000 subscribers with unlimited emails costs $30 and 5000-10,000 with unlimited emails costs $50.


3. Engagebay

EngageBay CRM, at a glance, is a rich software that can combine a sophisticated CRM/contact management system alongside email and newsletters. As a result, it enables you to manage your customer relationships better.


It is equipped with Marketing, Sales, and Service automation features to scale your business. The exhaustive list of features allows you to capture leads, nurture and engage with them, convert to happy customers and provide a superior customer experience using the unified platform.


One of the most cost-effective and easy to use sales and email marketing automation

Software is EngageBay. Engagebay, email marketing software, is an integrated sales, marketing and customer service software that provides solutions for small and medium businesses.

Engagebay email marketing software easily integrates with other tools and applications such as; office 365, WordPress, Google calendars and contacts and many others. In addition, Engagebay has exclusive features: landing pages, marketing automation, contact management software, sales CRM, and email marketing.

Engagebay email marketing software mainly has three stacks that can support your business to grow: marketing, sales, and service. In addition, Engagebay marketing software has features like; form builders, automation, scheduling and landing pages, all of which support the growth of your business.



Engagebay email marketing software outstanding features include; canned responses, support groups and auto-responders. These help to solve ticket issues in a friendly way that comforts a customer. The service bay has a live chat feature that allows business managers or sales reps to communicate to customers in real-time.

The sales email marketing software has features and tools that allow third-party integration to make up appointments with clients, which gives you a holistic view of sales progress through visual charts and metrics from Engagebay’s dashboard. In addition, Engagebay's email marketing software is fit for small businesses since it has a free trial. The free trial version has features that help build landing pages, and also it makes it easy to track and analyze results.


Engagebay, email marketing software, has a free trial version; however, other pricing packages range from$8.99 per month. Engagebay is recommended for small businesses and startups wanting a lasting solution to address marketing, sales and customer service support.


4. Odoo software

Odoo software is a platform that readilyMoreover, it combines with other relevant software tools and apps. It is a customizable and open-source software with expert design business applications.


Odoo software has an intuitive database that can help to achieve critical business needs. Odoo, email marketing software, is an all-in-one software that helps businesses reach their specific needs and demands. Odoo, email marketing software, serves small, medium and large enterprises.

The software easily automates manual business processes. This brings efficiency and effectiveness, vital for the business's success since more time is saved and used to look out for more revenue-generating activities.

Odoo, email marketing software, secures and gathers business functions in a centralized platform. This allows teams to work together with other departments that may need to use the same platform. This improves efficiency and increases the chances of productivity.


Odoo's pricing plan: there is a free trial version available for use. However, the starting price is $12 per user per month.


Odoo integrates with over 115 applications and tools. These include; Time Doctor, TiMi, RingCentral MVP, Desktop.com, NextCloud, Salesforce, Mailchimp, Google Analytics and more.


Odoo product features include;

  • accounts payable

  • accounts receivable

  • bank reconciliation

  • billing and invoicing

  • CPA Firms and Cash Management.

Others include; bank reconciliation, general ledger entry, vendor management, backlog management, kanban board, request management, status tracking, calendar sync, mobile access, multi-location, online booking, online invoicing, project billing, etc.

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