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  • Apophia

The Best Email Marketing Software In Botswana

The Email marketing needs of a business increase as it expands.

Email marketing is essential for small businesses. However, if you opt to start using email marketing to grow your business, it’s necessary to understand how it works. For email marketing to work, prospective customers have to connect with the company through email addresses.

This article has identified the best email marketing software tools in Botswana that you need to look out for and subscribe to if you want your business to grow.

The Best Email Marketing Software In Botswana

1. MonkeyPesa

MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, marketing automation or customer support. With the devotion to help Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics, easy-to-interpret dashboard make it ideal for you.

The CRM aids businesses to get prospects, insights, converts more leads to become customers and manages with customers across several channels. At the same time, they go through the selling process.

MonkeyPesa possesses an email marketing service in South Africa that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create an incentive called a lead magnet. You can create several types of lead magnets like free books, free courses, free trials. This helps to draw more people to join your email listing. Thus, email marketing opens up room for meaningful conversations with meaningful people interested in your business.

The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.

MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

Accessible Communication is a giant step into maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and can even reduce business expenses.

A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead, or prospect from one stage of your sales funnel to the next.

The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.

2. Zendesk

Zendesk, email marketing software, has tools to help you manage a business with multiple customers and agents while customizing support to solve customers’ problems. The tools include; advanced workflow capabilities, Al-powered automation and self-service.

Zendesk helps businesses to grow good relationships with customers. A good relationship enhances a good customer experience which results in customer retention, continued support and productivity.

Zendesk customer service software is user-friendly, easy to implement and can fit into the business needs of any business. Zendesk customer service software serves SMEs. Zendesk brings together big teams while concentrating on high regard issues in a company. To help your business meet all its customer needs. Zendesk equips your business with the required tools to meet your customer needs on the different channels of communication they preferably use while customizing a good experience for each individual.

Zendesk customer service software has tools to help you manage a business with multiple customers and agents while customizing support to solve customers’ problems. These tools include; advanced workflow capabilities, Al-powered automation and self-service.

For small teams, Zendesk is suitable for efficiency. Zendesk gathers all the customer data in a single and centralized workspace, making accessibility easy. In addition, Zendesk has tools to help you capture customer data such as; customer questions to share the required information when necessary.

Zendesk has tools such as; Omnichannel which helps startups consistently keep in contact with clients, give them the best customer experience and win their reliability. Other support services to enhance consistent engagement with clients include; phone, email, and chat and they are all put in one place hence free access.

Features of Zendesk customer service software include:

  • Livechat software

  • Ticket routing

  • API

  • Tracking and reporting

  • Knowledge base

  • Native integrations

  • Automation

  • Community forums

  • Self-service portal

Zendesk customer service software gives a free credit for six months with access to tailored resources and a growing network and community of customer experience experts.

3. BrandWide

BrandWide software fuses tools that a business may be using which eases the process of integration. The software helps you connect with Franchisees to monitor compliance, performance and engagement with the dashboard. Additionally, the software gives local marketing CRM and operation modules for your Franchisees to be more revenue making.

BrandWide is a web-based software that can be accessed via desktops, mobile phones and other devices. This makes it available 24/7 hence providing full customer support to help you grow your business.

Currently, BrandWide integrates with Microsoft 365, QuickBooks, DocuSign, Google, Google Workspace, Event Brite and more.

BrandWide product features include; mobile access, group scheduling, client database, calendar sync, appointment reminders and automated scheduling.

BrandWide pricing plan details; the starting price is $50 per user per month, but a discount is available for over five users. The pricing includes all franchise management modules.

4. Campaign Refinery

Campaign Refinery is an email marketing software that marketers commonly use. The software has a good 10/10 mail Tester guarantee, engaging delivery and a list detox that ensures that email broadcasts and email automation is done perfectly.

Having an email list allows you to communicate with your customers at your own pace. Campaign refinery gives you cutting-edge email deliverability, integrated list hygiene, mail tester score, and insanely flexible automation with an email list in place. Additionally, Campaign Refinery has a well-built system that allows you to send broadcasts, add contacts to follow up sequences and deliver super-smart nurture and post-purchase experiences.

Campaign Refinery's cutting-edge deliverability technology ensures that most of your sent emails go to the receiver's inbox and only a few go to the spam. Campaign Refinery accepts to send broadcasts quickly from start to finish with easy audience selection and tagging. Unique to note about Campaign Refinery is that the price charges are based on the activity performed and not the number of contacts. The software sticks to the business's core goal. This helps to get deliverables first.

Campaign Refinery software is available for cloud-only and easily integrates with Zapier, ClickFunnels, PayKickstart, Clever Messenger, Convertri, UpViral, OptimizePress and more.

Campaign Refinery software product features include;

  • image library

  • event-triggered email

  • autoresponders

  • dynamic content

  • CAN-SPAM Compliance

  • Drip Campaigns.

Campaign Refinery software pricing plan details: the starting price is $99 per month. However, pricing is majorly based on the volume of emails sent out and contacts cleaned. Additionally, there is a free trial available.

5. Gammadyne Mailer

Gammadyne Mailer is an email marketing software that is essential Windows software for automating a business's email marketing. Gammadyne Mailer is installable software that allows you to send numerous emails without a limit. In addition, if you wish to track opens and clicks, there is a one-off recurring fee charged. And if you want to follow up with email listing cheaply, you can utilize your website's mail server or rent, which allows you to save a coin.

The software was established in 1998 in the United States, and since then, the software has helped businesses flourish through marketing and sales.

Gammadyne mailer easily integrates with Microsoft Access, Microsoft excel, SQLite and

Gammadyne Mailer features;

  • A/B testing

  • Autoresponders

  • dynamic content

  • drip campaigns


The starting price is $130, which is a one-time fee, but there is also a free trial available. The software is available for use by anyone with an email address.

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