• Ssemujju Lewis E

The Best Email Marketing Software For Your Business

Updated: Apr 5

Email marketing is not dead. Don't believe whoever tells you that. Instead, they want to keep you from exploring the great joys of using emails to achieve your marketing goals.


Email marketing, quite simply put, is sending commercial messages, typically to a group of people using Email. In other words, every email sent to a potential or current customer can be considered email marketing.


Running email marketing campaigns amongst your existing clients is one of the most excellent ways to drive sales for your business. You can email marketing campaigns to your existing customer base and encourage them to make some purchases. You can run discounts, and gift card purchases, show off what you have to offer to your customers, and encourage them to buy.


The Best Email Marketing Software For Your Business


1. MonkeyPesa

MonkeyPesa CRM is an all-in-one business automation tool. From sales marketing, marketing automation or customer support. With the devotion to helping Small and Medium Enterprises (SMEs), MonkeyPesa is a user-friendly tool. The pricing, features, analytics and easy-to-interpret dashboard make it ideal for you.


The CRM aids businesses to get prospects, and insights, converts more leads to become customers and manages customers across several channels. At the same time, they go through the selling process.


The Best Sales And Marketing Software In Africa



MonkeyPesa possesses an email marketing service that helps you build an email list. You can use your email marketing service to manage your email list in one place. It will also allow you to create email campaigns and send them to your email list at once. Furthermore, the software will enable you to create a lead magnet incentive. You can create several lead magnets like free books, free courses, and free trials. This helps to draw more people to join your email listing. Thus, email marketing allows meaningful conversations with meaningful people interested in your business.



The services offered include; Sales pipeline management which helps companies to sell faster and get more prospects into the business. The invoicing and billing system allows track time, generating invoices, Pro-forma invoices, quotes, and getting much more money faster. And the real estate system helps real estate companies to acquire property, landlord management, tenant and the necessary automation.


MonkeyPesa CRM Features:

  • Team collaboration

  • Contact management

  • Pipeline management

  • Data security

  • Insights, analytics and reports

  • Human Resource and payroll

  • Inventory and stores

  • Bulk SMS and emailing

  • Sales Automation

  • Marketing Automation

Accessible Communication is a giant step toward maintaining good relationships with clients. Strong relationships generate more sales and support, improve client satisfaction, and even reduce business expenses.



A closed buyer is just as vital as a new lead. MonkeyPesa CRM allows you to create charges based on a prospect’s information, schedule calls for them at any point in time, take notes based on our interactions, and easily save and organize that data for future use. In a nutshell, you are moving a sales lead or prospect from one stage of your sales funnel to the next.



The MonkeyPesa CRM allows you to add contacts manually or via a file upload. Because the goal is to have streamlined communication in the sales process, you do not have to open another platform to make calls with your clients and prospects. The dashboard enables calls. In addition, all these interactions are captured in case you need to make clarifications and references.



Social Media is a very relevant tool for sales and marketing today. Every passing day, there is a new social media channel your clients and prospects sign up for. MonkeyPesa provides a centralized location for all your social media interactions — tweets, posts, reels, videos, comments, replies, and Direct Messages.


2. Mailchimp

Mailchimp is an all-in-one customer service platform that combines both sales, marketing and customer service activities under one central location. Mailchimp customer service software promotes the growth of small and upcoming business enterprises through adverts and intelligent marketing campaigns.


Mailchimp has easy tools and strengthens customer relationships with the business through full-time messaging. Mailchimp is customer-centric software. Thus, most of the attention is directed toward customers. The most valuable asset for any business is the customers. Therefore, they have to be given firsthand consideration.


Mailchimp customer service software allows users and subscribers to sell online, send marketing emails and automated messages, construct ad campaigns, send postcards, aid reporting and analytics, and create landing pages. Mailchimp prices range from $9.99 monthly, but a free trial version is available.



Features of Mailchimps include;

  • Customizable Templates,

  • Drag & Drop, form Builders,

  • Real-Time editing,

  • Responsiveness and analytics

  • Tracking and reporting

  • Contact management

  • Social media monitoring

  • Live chat

  • Automation

  • Landing pages and email design tools

Mailchimp has many features, categorized according to functions performed, such as; email tracking, marketing automation, retargeting, small business CRM, social media management and social media marketing.


3. Sendinblue

From France, Sendinblue is a marketing-first CRM software. The company thrives on automation as its core advantage:

Pricing: $25 - $100 with a custom package for large enterprise users.


Launched in 2012, it has been one of the most powerful tools you can lean on for your marketing needs.


It comes with SMS marketing tools to autoresponders to aid you in linking up or speaking to new clients and crafting new relationships. In addition, Sendinblue attends to email marketing while nurturing leads and conversions.


Sendinblue has a free version, unlimited contacts, and a free CRM service. Still, a paid version can help you send transactional emails, such as order notifications and invoices, unavailable with HubSpot.


Sendinblue prices are as follows; there is a lite version of Sendinblue that costs $25 monthly and comes with the ability to send out 100,000 emails daily, while the premium costs $65 monthly with more exciting features like 1 million emails, marketing automation, and very many other packages depending on what your business needs are.


Here is what makes Sendinblue a strong contender:

  • Good customer support and marketing holdup

  • A good range of emails and SMS

  • A/B testing functionality

  • Landing page support

  • Equal partition of functions


4. Fresh Desk

FreshDesk is suitable for businesses of all types and sizes. Its simple UI and specific features make it a popular choice with startups. In addition, the platform enables you to provide customer service across all social media with built-in AI and self-service capabilities.


Freshdesk converts requests via email, web, phone, chat, and social into tickets and unifies ticket resolution across channels. Additionally, Freshdesk lets you automate workflows, provide self-service, manage SLAs, and measure metrics to stay on top of all things customer support. Freshdesk also offers features like an AI-powered support chatbot, predictive support capabilities, and field service management.


It's simple and easy to use. That’s why it’s trusted by 150,000+ businesses, including American Express, HP, Hugo Boss, Toshiba, Cisco, Honda, The Atlantic, QuizUp, and Panasonic.




5. Hubspot


If your company uses HubSpot CRM, finding an associated app to help you catch updates would be the best move. With this, you can still add information and any other updates as you go; you specifically don’t need to have a computer to do it, or in case you traveled, but without a computer, you can still add up the updates to a company platform using your phone, and this is quite flexible to any salesperson. You can download the app and get started today while you are moving.



HubSpot stands out by going beyond sales with its marketing hub, which provides an all-in-one solution to run complete inbound marketing campaigns and improve the leads you provide your sales team. HubSpot CRM has a powerful dashboard that shows sales statistics in real-time, keeping your sales team abreast of the status of every lead in the sales pipeline. In addition, you can track deal flow based on performance, so it is clear just how the team performs according to their quotas.


Why should you use Hubspot sales software?

  • Content optimization tools

  • Optimized landing pages

  • Email templates

  • Marketing automation

  • Lead management

  • Analytics

  • Social media management

HubSpot has also switched from an inbound marketing tool to a complete CRM platform, now offering free and paid sales hubs, customer service hubs, and content management (on top of the free/paid marketing hub).

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